A 45 minute presentation on marketing careers for a high school career day.

2. My Job is to get you to buy stuff

3. AGENDA 101

4. MARKETING 101 A company makes stuff that you buy

5. IN THAT COMPANY ARE THREE DEPARTMENTS Engineering Operations Marketing Design Organize Create Make Build Assemble Price Position Sell

6. THE MARKETING DEPARTMENT WORKS WITH OTHER COMPANIES Marketing Department

8. WHAT MARKETERS ACTUALLY DO?

9. As a Marketer you should be prepared to evolve

10. from MASS targeting In the old days, marketing had to focus on everyone with a single message

11. In just a Few Mediums that interrupt

12. to individual relationships

13. With 1000’s of tools that engage

16. Tracking, Analyzing and Fine-Tuning

17. WE ALL SEE ABOUT 500 – 1500 MARKETING MESSAGES EVERY DAY

18. Where We don’t Expect Them

19. Where we Chat

20. In Unusual Locations

21. Ads that make us laugh

22. Product Placement in our TV Shows

26. MOST SUBJECTS CAN BE TURNED INTO A MARKETING CAREER

27. SUMMER JOBS AND INTERNSHIPS HELP Waitress Tour Guide Bike Mechanic Ticket Sales Factory Worker Event Planner

28. One Last Word About your Foreign Language Classes.. It’s a Global Marketplace Where language Skills can Come in Handy

29. Chevrolet Nova in Spanish = “ no-va“ It Won’t Go

30. Schwepps Tonic Water in Italian = Water from the Toilet

31. Slogan translated into Spanish = "It won't leak in your pocket and embarrass you.” "It won't leak in your pocket and make you pregnant" Translated to

32. Pepsi Slogan in Chinese= Come alive with the Pepsi Generation Pepsi brings your ancestors back from the dead Translated to

34. QUESTIONS??