1. MICHAEL S. BRUGMAN mbrugman4@msn.com
(303) 525-0046 http://www.linkedin.com/in/mikebrugman
Trophy Club, Texas 76262 Follow me on Twitter: @SomeDaySage
Marketing: Digital, Product, Price, Promotion/Advertising and Distribution
SuperMedia
VP Client Growth -- (Dallas, TX) March 2012 – February 2013
- Built a Marketing segmentation plan and program that uncovered 6 spend and behavior segment opportunities.
- Created the marketing and sales vision and concept, developed the program and guided implementation for a
Digital/Business certification/training program for (Large Client) Sales Consultants, Managers and Division
Leaders. Over 110 Sales leaders took the courses.
Results:
- Developed and implemented an approach/trial that increased revenues by over 15% against a trend of nearly -19%
on the largest Client spend segment.
Consulting
Consultant to Hindija Global Services HGS -- (India) January 2012 – March 2012
- Developed Client marketing and service packages designed to build better Client relationships, increase loyalty and
digital credibility.
- This work included uncovering needs, understanding the current marketing and service gaps and designing a service
model and product set to fill those gaps. Ultimately this was being designed as a BPO service offering.
Results:
- This BPO marketing and service model became actively deployed in 2 companies’ Client services and/or acquisition
organizations.
Local Insight Media
VP Corporate Program Office -- (Denver, CO; Dayton, OH) May 2011 – December 2011
- Built a PMO organization from the ground up to improve operational and process efficiencies to ensure company’s
project portfolio would maximize resources and ROI for the business.
Results:
- SAAS management tools selection/RFP process developed; Final choice was implemented in less than 1 month.
- Over 20+ corporate programs were under management at transition.
VP U. S. Digital/Directory Operations – (Dayton, OH; Dominican Republic) July 2010 – May 2011
- Led a team of 271 dedicated operations employees in 4 offices in the United States and Dominican Republic.
- Responsibilities included all aspects of digital and print product fulfillment and accuracy assurance.
- Led process and system troubleshooting and solution formulation ensuring Client satisfaction through accurate and
timely delivery of products and services (A complete system conversion was underway at the time).
- Developed and insisted on a formal and disciplined communications process between the US and the in-sourced
Dominican Republic production unit.
- Led the development of a comprehensive operations plan to outsource and in-source additional work to positively
affect overall department overhead costs.
Results:
- Improved efficiency by reducing or consolidating over 200 individual processes into less than 20.
- Ultimately this plan created a 25%+ reduction in costs in the overall operations unit.
VP Client Marketing and Digital Sales -- (Denver, CO; Dayton, OH; Rochester, NY) September
2009 – September 2010
- Led three (3) customer-facing Marketing and organizations: Digital Sales, Client Touch Point Management, Telco
Client Relations.
- Managed over 50 employees.
Results:

2. - Pioneered a new customer touch point marketing strategy that ultimately resulted in increased revenue by over $2M.
- Increased digital and print Client retention by over 10 percentage points.
VP Marketing -- (Denver, CO; Dayton, OH) April 2007 – September 2009
- Led a team of 40 Marketing professionals creating marketing strategies and implementation plans for both traditional
and digital/online product lines.
Results:
- Produced over $15 million in incremental product and service revenue.
- Identified and realized over $4.5M in cost saving synergies.
US West Dex/QwestDex/Dex Media/Rueben H. Donnelley (RHD)
AVP/ Sr. Marketing Director -- Revenue and Product Management -- (Denver, CO; Cary, NC)
January 2003 – April 2007
- Led a Team of 40+ product-marketing employees considered the company’s digital/online and traditional media
“revenue engine."
- Led the development and implementation of the first searchable digital/online content Internet directory that
eventually became DexKnows.com.
Results:
- Produced over $100 million in incremental revenue from existing and new product development in less than 3 years.
- Produced $15 million in cost saving synergies during the same time period.
Director of Marketing -- Expansion/New Product Development -- (Denver, CO) 2001 – 2003
- Developed products and services that were designed to strategically diversify the revenue stream.
- Products developed and/or trialed included: Productizing a proprietary font; Developing voice directories; Creating an
up-market product/directory; Expanding out-of-region to extend the geographic footprint of the business.
- Heavily involved in the company's M&A efforts.
Results:
- Resulting revenue was between $2-3M
Director of Local Marketing -- (Denver, CO) 1999 – 2001
- Led a group of 20 decentralized Field Marketers that managed the 4 P's of Marketing at the local level.
- Ensured that the strategic central Marketing initiatives and programs were flawlessly executed in the field.
- Developed one of the first Marketing and Sales Competitive Intelligence Departments in the industry designed to
preempt competitive threats.
Education and Training:
- University of Louisiana -- B.A. and M.B.A (Emphasis: Marketing)
- Center for Creative Leadership -- Continuing Leadership Training and Development -- (Colorado Springs, CO)
- Duke University Fuqua School of Business -- Coach K Leadership Training (Durham, NC)
- Affilorama -- Affiliate Marketing Training currently in process (New Zealand)
Certifications:
- Elite Internet Certification SuperMedia -- January 2013
- HootSuite Internet University -- December 2012
- Social Media Marketing University -- February 2012
- Authorized Google Adwords Reseller -- August 2009
- Harvard Business Review Management and Leadership -- Fall 2000