User Experience Overview for New Orleans User Experience Group

1. What is User Experience?

2.  ISO 9241-210[1] defines user experience as "a
person's perceptions and responses that result from
the use or anticipated use of a product, system or
service".

3. User Experience is not:

4. User Experience is not:
Applying the Golden Ratio to the design of a User Interface

5. User Experience is not:

6. User Experience is not:
Preferences
If a thought ever starts with ―I think‖, ―I feel‖, ―I prefer‖, ―I like‖, or an
assumption ---- then stop.

7. User Experience is not:

8. User Experience is not:

9. User Experience is not:
Using UI Framework tools

11.  I see a lot of postings that call for UI/UX – normally it‘s one
or the other, and not both.
 You can apply UI Patterns to a User Interface, but that‘s not
UX. Part of a User Experience can include return shipping or
customer support via phone. Learn to remove the user from
the interface and perceive them in the workflow of a product.
From how they might learn of your product; to how they feel
once they use your product. A bad User Experience means the
entire experience was interrupted and will not ―complete‖.
Design your product with an idea of a beginning and end
(workflow). And if the user doesn‘t get from the beginning
(discovery) of the workflow to a successful and satisfactory
ending (receiving product in mail) then they‘ll have a bad User
Experience.

12. http://www.slideshare.net/lishubert/the-future-of-ux-killing-the-wireframe-machine#btnNext

13. So, What is UX?

14. UX is…
 UX = User Experience
 It‘s an experience a person has with a product that
encompasses the entire process from how they discover the
product to how they use the product to achieve a goal.
 It‘s a solution to a problem. And without a problem to solve
there is no User Experience.

15. UX consists of…
 Visual Design
 Interaction Design
 Information Architecture
 Usability
 User Research
 Content Strategy

16. UX seeks to answer questions such as:
 Who are the users of this 'thing'?
 What are the users‘ tasks and goals?
 What are the users‘ experience levels with this
thing, and things like it?
 What functions do the users need from this thing?
 What information might the users need, and in
what form do they need it?
 How do users think this 'thing' should work?
 How can the design of this ‗thing‘ facilitate users'
cognitive processes?

18. Other terms you might hear

19. What is HCI?

20. Human Computer Interaction
HCI is a very broad discipline that encompasses
different specialties with different concerns regarding
computer development: computer science, sociology
and anthropology, ergonomics, psychology, and
linguistics.
As computers become more and pervasive in culture,
designers are increasingly looking for ways to make
interfacing with devices easier, safer and more
efficient.

21. User Centered Design
 UCD is a methodology
 Usability is an outcome of UCD practices
 This standard (ISO 13407: Human-centered design
process) defines a general process for including
human-centered activities throughout a development
life-cycle, but does not specify exact methods.

22.  UCD seeks to answer questions about users and
their tasks and goals, then use the findings to drive
development and design.
 User Centered-Design (UCD) is a philosophy and a
process. It is a philosophy that places the person
(as opposed to the 'thing') at the center; it is a
process that focuses on cognitive factors (such as
perception, memory, learning, problem-solving,
etc.) as they come into play during peoples'
interactions with things.

23. Known Tasks & Techniques
A/B testing
 A UX specialist might devise a study to compare the effectiveness and quality of
experience of different user interfaces.
User Surveys
 A UX designer could interview existing and potential users of the system to gain insight
into what would be the most effective design. Because the user‘s experience is subjective,
the best way to directly obtain information is by studying and interacting with users.
Wireframes and Prototypes
 Based on their findings, UX specialists might develop wireframes of different layouts and
perhaps also higher-fidelity prototypes.
User Flows
 Designing how users should move through a system is another popular deliverable.

24. More Techniques
 Storytelling
 Design Patterns
 Content Inventory – Information Architecture - Sitemaps
 User Profiles and Personas
 Content Style Guides
 Content Inventory Software
 User Testing and Feedback Software
 Analytics Software
 Card Sorting
 Contextual Inquiry

25. Future of UX?
 Probably another shift in how we define solving problems to create
a satisfactory experience. And a change in terms/definitions
depending on how technology advances along with design trends
that last (becomes no longer a trend). Below is from an article on
UX Matters.
―In my mind, the differentiation between the terms user experience, customer
experience, and experience design is all about domain. If we‘re designing
applications—regardless of platform—or hardware user interfaces, we‘re doing it for
users. If we‘re designing corporate Web sites and, especially, ecommerce sites, we‘re
doing it for customers. I‘ve always used the term experience design only when
referring to real-world experiences like museum experiences or theme-park
experiences or dining experiences.‖
http://www.uxmatters.com/mt/archives/2012/12/trends-in-user-experience.php

26. Book Recommendations

32. Website Links
 UX Magazine - http://uxmag.com/
 UX Booth - http://www.uxbooth.com/
 User Interface Engineering - http://www.uie.com
 Uxmatters - http://www.uxmatters.com/index.php
 52 Weeks of UX - http://52weeksofux.com/
 Boxes and Arrows -
http://www.boxesandarrows.com/
 Johnny Holland Magazine -
http://johnnyholland.org/