1. Social Media For Small
Business
Leverage It Or Get Left Behind

2. Who is @MichaelBowers?
District Center Manager for Ohio SBDC at
Columbus State since 2002
SBDC State Star for Ohio in 2007
Won the SBA Innovation and Service
Center of the Year for Ohio and SBA
Region Five in 2007
Won the State of Ohio SBDC Innovation
Award 2011
Striving to accelerate the growth of
entrepreneurship and small business
innovation. #RunNerds Marathoner.
What's worth doing is worth doing for 26.2!

3. Is this what you look like Right Now?

4. Why Participate In
Social Media?

5. Why Participate?
Marketing is changing
The need to spend money on push
advertising is diminishing
“Word Of Mouth” is a click away

6. Why Participate?
Your customers are on-line NOW!
You must be there too if you are going to
reach and sell your customers.
If you are not there you can bet your
competition is

7. What Social Media Can Do For You
Improved community outreach.
Marketing cost savings.
Improved client / customer flow.
Improved impact
Better Results!!!

8. Anyone Can Do Social Media!
I am not a technical person. I know
less about programming and
computers than anyone.
I just know how to push buttons and I
have a pretty cool phone.

9. Social Media Done Right…

10. Social Media Done Right…
Social Media is Strategic

11. Words of Wisdom…
“In preparing for battle I have
always found that plans are
useless, but planning is
indispensable.”
- Dwight D. Eisenhower

12. Using Social Media!
Social Media is not the TOOLS
Social Media is the strategy and
the story behind the tools

13. Social Media Done Right…
Through “Engagement” You
will create “Fans” that will
follow you and buy from
you

14. Social Media Done Right…
Earn Attention
Build Trust
Turn into Desired Results

15. Social Media Is Simple…
Just Moving People Around the Internet

16. Building Activity ~ Prospecting

17. So, Are You Ready?

18. Three Steps in SM Development
Goals ~ What do you want to
achieve?
Platforms ~ Where are your
customers? This will determine
where you should be.
Promotion~ How are you going
to promote and engage?

19. Do You Remember Community?
Social Media is about
Building a “community” of
people interested in what
you do.

20. Your Website
Where The Magic
Happens

21. Your Website Is Critical
This is where the magic
happens and by magic I
mean SEO and
CONVERSION.

22. The Story…
Content Marketing

23. Content Marketing
Content Marketing means creating and sharing
valuable free content to attract and convert prospects
into customers, and customers into repeat buyers.
The type of content you share is closely related to what
you sell; in other words, you’re educating people so that
they know, like, and trust you enough to do business
with you.
via www.copyblogger.com

24. Content Marketing
You have to create content ~ Get in the habit
of writing
Embrace Brevity ~ Not everything is a 5,000
word manifesto. Remember your content will
probably be read on a 3 inch screen
Keep it simple ~ This isn’t English class. Write
to your audience.

25. Content Marketing
Most important
Be Helpful

26. Your Blog
Thought Leadership
Your Expertise
Your Value

27. Your Blog
Content Drives Traffic.

28. Ideas2Deals.com

29. Ideas2Deals.com

30. Embed Video For Content

31. Write Content ~ Answer Questions

32. Social Media Tools
You Don’t Buy Drills
You Buy Holes

33. Social Media Tools
Focus on the outcome,
the desired result, not
the tool

34. E-Mail Marketing

35. E-Mail Marketing
With Social you can’t really know
if people saw your message.
With email at least you know it
went to their email box and you
can track opens.

36. E-Mail Marketing

37. E-Mail Marketing
Email marketing only works if
you have a quality list to send to.
Build a consistent deliver pattern
and provide value

38. FaceBook
Engagement
Visual
Easy

39. My Personal Facebook Page

40. facebook.com/SBDC.Columbus

41. Twitter
140 Characters
“Lead” people to where you
would like to go.

42. Twitter.com/MichaelBowers

43. twitter.com/Ohio_SBDC

44. YouTube
People like Visual
Great way to draw attention
Google owns it…Google
Likes It!

45. www.youtube.com/ohiosbdc

46. www.youtube.com/ohiosbdc

47. You Tube Interviews

48. YouTube Interviews

49. YouTube Interviews

50. Pinterest

51. Pinterest

52. Pinterest
• Pin from your website so when people find it they
will click back to your site.
• Add your business name and address to your
photo so when people find it and pin it they see
your information.
• Create pinboards for various topics your
customers are interested in and looking for.
• Participate ~ Pin things you like and people will
follow

53. Pinterest

55. Instagram
Visual Social
Sharing

56. Why Instagram?
• Instagram launched as an iPhone app in
Apple's App Store on October 6, 2010.
• By December 2010, Instagram had one
million registered users.
• By July 2011, Instagram users had shared
over 100 million photographs. It reached 10
million registered users in September that
year.
• The number had hit 30 million by April 2012.

57. SM Management
You can manage your sites
from a single tool.
You don’t have to go to each
site and it doesn’t take that
long.

58. Houzz.com

59. Houzz.com

60. Hootsuite.com

61. Hootsuite.com

62. Buffer.com

63. Be Sure You Are Listening

64. Listen With Twitter Search

65. Listen With Google Alerts

66. Listen With A Reader ~ RSS

67. Listen With Hootsuite

68. Final Thoughts (Almost Done)

69. Final Thoughts
Be Strategic. What do you Want
to accomplish?
Always Think Community
Engage, Engage, Engage

70. Final Thoughts
Be Heavy on Content
Don’t Push, Lead

71. Final Thoughts
Be Patient.
Social is a long term strategy that
will build long term client/customers
Create Small Successes.

72. Final Thoughts
Create Value

73. Where Am I?
E-mail mbowers3@cscc.edu
Ohio SBDC http://www.sbdccolumbus.com/
Blog http://www.ideas2deals.com/
Twitter @MichaelBowers and @Ohio_SBDC
Facebook https://www.facebook.com/michael.bowers
https://www.facebook.com/SBDC.Columbus
https://www.facebook.com/Ideas2Deals
Google + http://gplus.to/MichaelBowers
Pinterest http://pinterest.com/michaelbowers/
LinkedIn http://www.linkedin.com/in/mbowers030

74. If You Choose to Participate…
Do or Do Not…
There Is No Try!

75. The Ohio SBDC at Columbus State
p. 614-287-5294
www.SBDCColumbus.com