This presentation was given at the Samsung bada Orange Partner event in West London on May 5, 2011. It introduces the bada ecosystem and gives an overview over the core elements. Find more info on the bada developer site http://developer.bada.com/

1. Welcome to the Samsung bada Orange PartnerEventMay 5, 2011Chiswick Park, London

2. Agenda 16:30 - 17:00 Welcome & Introduction to Orange Partner Martin Wigley 17:00 - 17:30 Introduction to bada: Mobile Platform and Ecosystem Manfred Bortenschlager 17:30 - 18:00 bada – Familiar Foundations Jon Lansdell 18:00 - 18:30 Break 18:30 - 19:30 Location-based Services and Social Networking in bada: The BuddyFix ShowcaseCheng Luo 19:30 Event Close 19:30 - 22:00 Get together @ The Chiswick Union bar

3. Give-aways… Free books: Introduction to bada Pay with a tweet: #badaLondon Subscribe to the Samsung Mobile Innovator blog SAMMI: http://s-a-m-m-i.blogspot.com

4. Give-aways… Brand-new Wave-II: 1 device for our favourite tweet #badaLondon 1 device for top-scorer at AiRaidAR game 3 devices from quizzes during presentations

5. The bada Ecosystem Samsung bada Orange Partner Event May 5, 2011 Chiswick Park, London Manfred Bortenschlager Samsung Electronics Research Institute manfred.b@samsung.com Copyright© 2011 Samsung Electronics, Co., Ltd. All rights reserved

6. Why bada ? Smartphone for Everyone

7. bada Ecosystem Full support for smartphone ecosystem Application Store Developer Support bada Platform Customer Developer Online marketplace www.samsungapps.com Feature-rich Platform Full technical support developer.bada.com 7

8. Application Store: Samsung Apps

9. Samsung Apps: Global Coverage Launched Samsung Apps in 118 countries (June 2010) Over 100 million downloads (March 2011) 13,000 apps Samsung Apps Logo 조금 더 크게 9

10. Certification Process Device / Function Test Confirma- tion Content Review Sell Review & Confirm Content Review Device / Function Test Target : 7 business days Final confirmation for certification Usability Test Compatibility Test Copyright Age limit Policy & Disclaimer 10

11. Certification: Publisher Guide & Self-Checklist Self-check before registration http://seller.samsungapps.com Publisher guide Self - checklist 11

12. Certification: Test Result Report with Video 12

13. Distribute / Sell Your App Samsung Apps Seller Site http://seller.samsungapps.com Register and upload apps &Monitor sales status Samsung Apps Web site http://www.samsungapps.com Promotion / Marketing to end user On-Device Client Desktop: Kies 13

14. Marketing Support: Banner Boost sellers’ profits effectively by providing a variety of promotional opportunities 14

15. Marketing Support: Discount Country-specific discounts 15

16. Developer Support

17. bada Developer Site Provides all tools & documents needed for development developer.bada.com VIDEO TUTORIAL API REFERENCE SAMPLE CODE BLOG IDE UI BUILDER SIMULATOR 17

18. bada SDK and IDE The SDK bundle consists of: Eclipse-based IDE Platform binaries and libraries, header files GNU tool chain Tutorials Sample applications Tools UI Builder UI Sequencer Memory Leak Checker Simulator/Emulator Performance Analyzer Event Injector etc…

19. Online Lecture Videos Available through http://developer.bada.com http://www.youtube.com/badadevelopers 19

20. The bada Book 20

21. Remote On-Device Testing Testing 21 Remote Test Lab

22. Forum Forum 순서를 EN > CN > KO 로 바꿔주세요 Free discussion between developers and Samsung technicians (English, Chinese, Korean) Chinese English Korean 22

23. Premium Support Service 1 to 1 Q&A Free of charge (English, Chinese, Korea) 23

24. Seminars & Lectures At universities and major conferences/exhibitions 24

25. Device Loan Program Or make use of Services from the Orange Lab !! 25

26. Mobile Platform

27. Framework Service Device Kernel bada, Smartphone platform An execution environment for feature-rich apps and services 27

28. New Features in bada 2.0 Extended Application Framework Additional Communication Means Enriched User Interaction Web Technology Integration Framework Service Device Kernel 28

29. Extended Application Framework Multitasking 29

30. Association Registration Extended Application Framework “video/mpeg” “video/mpeg” “image/jpeg” “image/jpeg” Enhanced application control 3rd party app registered with MIME and URI scheme for later invocation 30

31. Group Owner Additional Communication Means Reading URL Writing “$100” Client 1 Client 2 Wi-Fi Direct Easy and fast P2P setup NFC (Near Field Communication) Intuitive and fast read/write 31

32. Enriched User Interaction OK! Take me to the bada web site Voice enabled STT (Speech-to-Text) and TTS (Text-to-Speech) OpenAL 3D sound by changing position of audio sources and listener 32

33. Web Technology Integration +80 API’s JS Framework with HTML5 bada web application Incorporation of HTML5, JS Framework and WAC 2.0 33

34. Wave II, 2nd bada ‘hero’ 1GHz Processor Super Clear LCD (3.7’’ WVGA) 5.0 Megapixel camera HD video playback & recording Bluetooth 3.0 Wi-Fi (802.11b/g/n) Various sensors You can win 5 today !!

35. 5M total bada phones sold in 2010 Over 10M total bada phones within 1H, 2011 Focus on high-end to mid-level (mass) devices Platform upgrade bada 1.2 Wave II bada 2.0 bada 1.1 Wave 533 / 723 / 525 / 575 bada 1.0 Wave bada Devices & SDK Evolution 35

36. The Take-Away Message 3 reasons why Samsung bada makes sense Market strategy “Smartphone for Everyone” Total customisation flexibility Unique features of the technical platform 36

37. Rise of the Undead … Is an AR first person shooter app … or better vacuum blaster Suck them all up:

38. How to stay in touch ? Global: Developer site: developer.bada.com Twitter: samsungbada YouTube Channel: badadevelopers Local: SAMMI blog: s-a-m-m-i.blogspot.com bada-europe@samsung.com “samsungbada” “badadevelopers” http://developer.bada.com

39. Quiz to win a Wave-II Name 3 new features in bada 2.0 ! 39