Social media's application to isn't just for marketing!

1. Developing
DNP
ExperBse
in
Using
Social
Media
to
Meet
the
Needs
of
Rural
America
Michele
Bordelon,
MSEd
Carolyn
Rutledge,
PhD,
FNP
–
BC
Laurel
Garzon
Shepherd,
PhD,
PNP
Michelle
Renaud,
PhD,
CNS

2. Reform
has
changed
how
healthcare
will
be
delivered
Social
media
tools
can
assist
DNP’s
will
play
a
greater
role
in
rural
care
Technology
can
improve
access
to
care
Many
of
these
in
rural
areas
2014-­‐40+
million
Americans
will
enter
the
healthcare
system

3. Social
media
provides
numerous
tools
for
expanding
care
to
rural
residents
PaBent
and
Caregiver
Support
PaBent
and
Caregiver
EducaBon
Provider
Support
and
Professional
Development

4. UBlizing
a
social
media
model,
DNP’s
can
provide
a
higher
level
of
care
in
rural
communiBes

5. It
starts
with
a
technology
assessment
• Working
with
Eastern
Virginia
Medical
School’s
Standardized
PaBent
Program
• Standardized
paBent
and
caregiver
• Group
assessment
interview

6. Followed
by
a
social
media
lab
to
provide
a
pracBcal,
hands-­‐on
learning
experience
• Overview
of
social
media’s
applicaBon
to
healthcare
• Breakout
groups
of
two
to
three
students
–
assigned
one
of
three
tasks:
– Based
on
earlier
technology
assessment
with
paBent
and
caregiver
determine:
• Social
media
tool
for
paBent
support
-­‐
Websites
• Social
media
tool
for
paBent
educaBon
–
YouTube
and
ICYou
• Social
media
tool
for
provider
support
–
Facebook
and
LinkedIn
• Present
findings,
evaluaBon
and
recommendaBons
to
class
• Discussion

7. Students
experience
how
social
media
can
provide
powerful
support
and
educaBon
tools
• Both
YouTube
and
ICYou
are
good
source
of
educaBon
videos
• MulB-­‐faceted
websites
can
provide
support
and
empowerment
• Providers
pracBcing
in
rural
communiBes
can
uBlize
social
media
such
as
Facebook
and
LinkedIn
to
link
with
others
for
support,
educaBon
and
professional
development

8. Students
immediately
put
into
pracBce
what
they
learn
Twi[er
HepaBBs
C
Blog
Sibling
Support
Announcement
Facebook
Page
Program

9. Using
social
media
in
rural
communiBes
does
come
with
some
barriers
• Availability
of
technology
• PaBent/caregiver
knowledge
and
skills
• Resources
to
iniBate
use
• Gaining
support
within
the
pracBce
• Privacy
and
confidenBality

10. Social
media
provide
rural
providers
with
addiBonal
tools
to
extend
care
to
paBents
•
EducaBon,
support
and
collaboraBon
– Up-­‐to-­‐date
informaBon
on
health
issue
– ConnecBon
with
other
paBents
– InteracBon
and
dialogue
with
other
providers
• Great
potenBal
to
aid
in
equalizing
healthcare
provided
to
all
• Integrate
a
social
media
care
plan
with
overall
paBent
treatment
plan
• Deepen
and
enrich
healthcare
administered
in
rural
areas
• EffecBve
and
inexpensive
markeBng
tool

11. QuesBons?

12. This
project
is
supported
in
part
by
funds
from
the
Division
of
Nursing,
BHPr,
HRSA,
DHHS
under
grant
number
1
D09
HP
00463-­‐01
0
and
Gtled
EducaBng
Culturally
Competent
Nurse
PracBBoners
for
Virginia
for
7/1/10
–
6/30/13.
The
informaGon
or
content
and
conclusions
are
those
of
the
author
and
should
not
be
construed
as
the
official
posiGon
or
policy
of,
nor
should
be
any
endorsements
be
inferred
by
the
Division
of
Nursing,
BHPr,
DHHS
or
the
U.S.
Government.”

13. For
more
informa+on,
contact:
Michele
Bordelon,
MSEd
Doctor
of
Nursing
PracBce
Programs
Old
Dominion
University
–
Norfolk,
VA
mbordelo@odu.edu