1. Presented
By:
Marge
Bieler,
CEO
678-­‐855-­‐6879
marge@rareagent.com
7 Key Ways to Drive Revenue
Using LinkedIn

2. “The one thing I know is that we don’t know what we don’t know” -Werner Erhard
AGENDA:
• Creating SEO Profile
• Getting Your Message Out Virtually
• Advanced Searches and Saved Searches
• Leveraging Your Connections
• What Groups to Join & Companies to Follow
• Messaging Effectively
• Organizing Your Connections
7 Key Ways to Develop LI Profile to Drive Sales

3. Crea@ng
Value
and
SEO
Profile
Checklist
ü Tag Line
ü Key Words – SEO
ü Updates
ü Education
ü URL’s
ü Twitter
ü Summary
ü Applications
ü References

4. “The answer my friend, is twittering in the wind.” – Bob Dylan
GeFng
Your
Message
Out
Virtually
Social Media Meet LinkedIn:
ü Post Twitter on LI
ü Use Hashtags - #in or #li
ü Leverage Newsfeeds
ü Leverage Connections
ü Share in Groups
ü Connect with Others

5. Advanced
Search
and
Saved
Search
ü Search on title/role
ü Use Boolean Search
ü Retrieve/Update Searches Weekly
ü Export Connections

6. Advanced
Searches
and
Saved
Searches
ü Tip - “Identify who we know that
knows who we want to know.™” –
Business Development University

7. Leveraging
Connec@ons
ü Tip – Share “Other’s”
Updates
ü Updates - Filter on More
ü Review Connection’s
Recommendations
ü Leverage “2nd” Connections
ü Export Connections
ü Share Posts with Groups/
Others

8. What
Groups
to
Join
ü Join 25-50 Groups
ü Group Types – Select Carefully
ü Consider Creating a Group
ü Retrieve Updates Weekly
ü Post in Groups 2 x a Week

9. Following
Companies
ü Research Company
ü Leverage Shared Connections
ü View Advanced Statistics
ü Follow Companies
ü Leverage Advanced Filters

10. Messaging
Effec@vely
–
People
Connec@ng
ü People Connecting - “identify who we
know that knows who we want to
know.™” – Business Development
University
ü Client Relationship Connecting – use
your client’s electronic rolodex and
identify ideal introductions for yourself
ü Group Connecting – be where your
buyers want to be
ü Q&A Connecting – identify your buyers
interests (Q&A on topics)
ü Rapport Building – identify ways to build
rapport before connecting

11. Messaging
Effec@vely
–
Client
Connec@ng
A single rose can be my garden... a single friend, my world. ~Leo Buscaglia
ü People Connecting - “identify who we
know that knows who we want to
know.™” – Business Development
University
ü Client Relationship Connecting – use
your client’s electronic rolodex and
identify ideal introductions for yourself
ü Group Connecting – be where your
buyers want to be
ü Q&A Connecting – identify your buyers
interests (Q&A on topics)
ü Rapport Building – identify ways to
build rapport before connecting

12. Example of a message being sent to a member of a group:
“Thank you for attending yesterday’s podcast or webcast. We have a
complementary white paper that goes along with that webcast I’d like
to share with you. We also have a series of webcasts in the same area
coming up. I’d like to have you join my network so I can share those
with you as they become available.”
Messaging
Effec@vely
-­‐
Groups

13. Messaging
Effec@vely
–
Including
URL’s
A single rose can be my garden... a single friend, my world. ~Leo Buscaglia
ü People Connecting - “identify who we
know that knows who we want to
know.™” – Business Development
University
ü Client Relationship Connecting – use
your client’s electronic rolodex and
identify ideal introductions for yourself
ü Group Connecting – be where your
buyers want to be
ü Q&A Connecting – identify your buyers
interests (Q&A on topics)
ü Rapport Building – identify ways to build
rapport before connecting

14. Q&A
Example
Richard Angulo wrote:
On Twitter in drop down menu under Name select Settings click
Applications and then Remove. If no connections exists with
Linkedin then I would check Linkedin Twitter settings again in
drop down menu under Name select Settings click Manage
Twitter Settings and check settings carefully.
Question Details:
--------------------
Twitter posting on LI. How do I change the Twitter Setting to stop
posting to LI? I have LI setup to post on Twitter.
I've checked my settings on LI and Twitter. I only see my setting
on LI to post on Twitter. Cannot find any setting on Twitter where
I've selected it to post on LI. Is this a bug?
ü Ask Questions
ü Answer Questions
ü Use Advanced Search
ü Use Polls
ü Vote on Best Answers

15. Organizing
and
Sharing
Connec@ons
ü Share Profiles
ü Introduce Connections
to Others
ü Recommend Others
ü Use Folders
ü Proactively Review Your
Network

16. Call us at 678.855.6879
Join us online http://www.rareagent.com
• Linked In:
• linkedin.com/in/margebieler
• linkedin.com/in/rareagent
• linkedin.com/groups/Social-Lead-Gen-Experts
• Twitter: twitter.com/rareagent
• Facebook: facebook.com/RareAgent
• About.me: about.me/margebieler
Marge Bieler, CEO
678-855-6879
marge@rareagent.com
Join
RareAgent’s
Conversa@ons