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Masculinity and Femininity




          Eat it Iggy
What the hell am I talking about?

   What is the food you crave? Is it steak?
    Is it salad? Why do you crave it? The
    media appeals to your desire to be the
    Alpha Male or Sex Goddess to change
    your diet.
Survey Results

   http://www.my3q.com/view/viewSummary
    .phtml?questid=131085
Tab Energy Drink

   Appeals to women, “Fuel to be
    Fabulous.”
   http://tabenergy.com/home.jsp
Red Bull Energy Drink

   Masculine Energy Drink
   Sponsors races, stunt expos etc.
   http://video.google.com/videoplay?docid=
    -79336575437437728&q=red+bull
Tab Ingrediants
   Ingredients: Carbonated water, citric acid,
    taurine, natural and artificial flavors, sodium
    citrate, sodium benzoate (to protect taste),
    ginseng extract, caffeine, vegetable juice (for
    color), asesulfame potassium, sucralose,
    carnitine fumarate, niacinamide (Vitamin B3),
    pyridoxine hydrochloride (Vitamin B6), Guarana
    extract, cyanocobalamin (Vitamin B12)
Diet Red Bull Ingrediants
   Ingredients: carbonated water, sodium
    citrate, taurine,
    glucuronolactone,caffeine, acesulfame k,
    aspartame, inositol, xanthan gum,
    niacinamide, calcium pantothenate,
    pyridoxine hcl, vitamin b12, artificial
    flavors, colors
Fast Food

   Real men eat lots of food, LOTS of food
   http://video.google.com/videoplay?docid=-4186
   http://video.google.com/videoplay?docid=43313
Kid’s Food Adds

   Look for cartoons
   Packaged like toys
DQs
   Do you feel unmasculine if you drink something
    out of a pink can?
   Do you feel masculine when you eat a
    gigantasaurus-steak?
   Balance this: Abercrombie body image and Carl’s
    Jr
   What do you think of salads?
   How about BBQ?

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Matt and Janelle Food Frenzy

  • 2. What the hell am I talking about?  What is the food you crave? Is it steak? Is it salad? Why do you crave it? The media appeals to your desire to be the Alpha Male or Sex Goddess to change your diet.
  • 3. Survey Results  http://www.my3q.com/view/viewSummary .phtml?questid=131085
  • 4. Tab Energy Drink  Appeals to women, “Fuel to be Fabulous.”  http://tabenergy.com/home.jsp
  • 5. Red Bull Energy Drink  Masculine Energy Drink  Sponsors races, stunt expos etc.  http://video.google.com/videoplay?docid= -79336575437437728&q=red+bull
  • 6. Tab Ingrediants  Ingredients: Carbonated water, citric acid, taurine, natural and artificial flavors, sodium citrate, sodium benzoate (to protect taste), ginseng extract, caffeine, vegetable juice (for color), asesulfame potassium, sucralose, carnitine fumarate, niacinamide (Vitamin B3), pyridoxine hydrochloride (Vitamin B6), Guarana extract, cyanocobalamin (Vitamin B12)
  • 7. Diet Red Bull Ingrediants  Ingredients: carbonated water, sodium citrate, taurine, glucuronolactone,caffeine, acesulfame k, aspartame, inositol, xanthan gum, niacinamide, calcium pantothenate, pyridoxine hcl, vitamin b12, artificial flavors, colors
  • 8. Fast Food  Real men eat lots of food, LOTS of food  http://video.google.com/videoplay?docid=-4186  http://video.google.com/videoplay?docid=43313
  • 9. Kid’s Food Adds  Look for cartoons  Packaged like toys
  • 10.
  • 11.
  • 12. DQs  Do you feel unmasculine if you drink something out of a pink can?  Do you feel masculine when you eat a gigantasaurus-steak?  Balance this: Abercrombie body image and Carl’s Jr  What do you think of salads?  How about BBQ?