1. cDonalds Creating a Healthier Menu & a Healthier Lifestyle Michelle Beaulieu: C.E.O. Christina Lucente: Executive Vice President Nate McNamara: District Manager Everett McGuirk: Store Manager Robert Bouchard: Warehouse Manager December 10, 2010 Professor Felicia Riffelmacher Business 260 Principles of ManagementAnna Maria College

2. 2 Background As one of the largest company's in the world, we at McDonalds realize the need to take corporate responsibility. We understand that many fast food consumers do not understand proper nutrition, therefore our goal is to create a healthier menu, educate our consumers on creating a balanced diet and to provide nutrition information on our products; We want to educate and help consumers make smarter decisions concerning their diet and in effect create better long term decisions. In order to follow through with our goals, we also need to educate our employees, so that they can inform our valued customers.

4. Quantitative goals (i.e. How many salads each store in it’s district is to sell per week).

6. Help them to realize that they can still have quick, convenient, tasty food that fits in with a balanced diet.

7. Immediate goals: sell more fresh fruits and vegetables.

9. Lower obesity rates & healthcare costs

14. As a decentralized chain, numbers will vary between stores due to different amounts of traffic that each receive. 5

15. 6 The food pyramid is one visual example that we will provide to consumers with to understand how their diet should look based on scientific research

17. To make this fun for them we will provide them with a free lunch with samples of our new products .

20. The warehouse manager has offered to sell products at a 5% discount to those stores who are meeting and exceeding expectations.7 7

21. What will employees/managers/stores be rewarded with? 8

25. If an employee is not meeting objectives, it is important for the store manager to find ways to motivate them.9 9

26. Balanced Scorecard 10

27. 11 Conclusion Our quarterly earnings will show that our strategic objective was triumphant. We will continue to be the top seller in fast food, only in a much healthier way

28. On behalf of McDonalds corporation,we thank you for your time!At this time if there are any questions or comments please feel free to ask  C 12