4. 1. Macro Analysis
Nahda Projects
Success Stories:
Turkey, U.S, Malaysia, New Media
Israel, India, Brazil,
China
Industry
Social, IT
Local TVs
Analysis
9. 2.3 Digital Age ًٗانزؼٕل نهؼظش انشق
Digital Governance انؼٕكًخ انشقًيخ ٗرٕاثغ انزؼٕل انشقًٗ ػهٗ انًسزٕٖ االػالي
2 Way Information- Digital
New Media
Communication Centric Government
Web-based
Web 2.0 &
Shared Platform Citizen-Centric Communication
Social Media
Technologies
12. 2.6 Community Media Investment
IPTV: future of TV’s – Local TV stations –
Decentralized broadcasting TV for local communities
– Personalized on-Demand streaming over web –
Free & Large Content Producers - Watch on any
device
Social Media: Every media tool is turning to social
Local TV Model: Major City Channel – Community
Channels
17. 4.1 G2 Strategies
G2C • Gov. to Citizen
G2E • Gov. to Employees
G2G • Gov. to Gov.
G2B • Gov. to Business
18. 4.2 Communication Matrix
ٍ يؼجش ْزا انزظُيف ػ
ؤْى انًؼبٔس االػالييخ راد
األٔنٕيخ نذٖ انًاسسخ
Engaging Activities is
the most important
Segmentation is a
second step to apply
this Matrix
19. 4.3 Initiatives
State Government Community
•Restructuring •Units Development •Tourism Campaigns
•Training Investment •Networking •Citizenship campaign
•High efficient HR •Shared Platform •Investment Campaigns
•New Divisions • SOE Internal •Periodical Segment
•Re-Recruitment Incubators Conferences
•Transparency •PPP Models •Official Spokesman
•Citizen Satisfaction •Parallel Transformation •Public Conferences
•Shared Sound System
25. 6.2 Social Media Unit Jan 2013
انًٕاسد انجششيخ االػزيبظبد انهٕظيسزيخ
Web Graphics / Mobile ديط اداساد انزٕاطم
Multimedia Application
Interactive Prof. Camera &
Designer Developer االنكزشَٔٗ ثبنظؼبفخ
Designer Accessories
ٔاالػالو
PHP 3
Programmer 2 Reporters
Marketers
األَشـخ انشئيسيخ
Direct اداسح انًٕقغ ٔانجٕاثخ Media Communica
Apps
Marketing ٔانظفؼبد Channel tions
26. 6.3 Website & Port Mar 2013
Virtual
Youth Online
Events Communit Services
Activity Help
y
Project based Citizen News
Gateways Jobs
Consultation Service Portal
Online
RSS Videos Galleries E-Gov
Newspaper