Here's a chance to create new business models for Internet of Things. There are tons of benefits to gain from IOT and sensors. Its a matter of time when we can harness the creativity of the IOT Application Developers. Create a healthy eco-system so that everyone benefits.

1. Sensing-as-a-Service:
The New Internet of Things (IOT)
Business Model
Dr. Mazlan Abbas
MIMOS Berhad
IOT

2. A little bit about the Speaker

3. How Important is Your
Smartphone?
[Source: Survey done by SecurEnvoy in 2011]
40% of men compared to
29% of women are more
likely to notice their mobile
phone missing in 15 minutes
28% of respondents between
the ages of 18-24 would
notice their mobile phone
missing within 5 minutes

4. Mobile Crowdsensing - individuals with
sensing and computing devices collectively
share data and extract information to
measure and map phenomena of common
interest.

5. Leveraging Smartphones as Sensing
Devices
Participatory or Opportunistic Sensing

6. Creating an IOT Eco-System
Hardware Players –
Sensors, devices, etc
Software Players – Analytic
Engines, Application developers,
etc
IOT Service Providers –
Telcos or new Service
Providers
Research Community
– Universities and
Research Institutes

7. Leveraging MIMOS
Technologies
Sensors
Communications
Semantic
Computing Engine
Big Data Analytic

8. Harnessing the
of the Application Developers

9. Sensing-as-a-Service– A New Business Model
Sensor Gateways
Enterprise &
Consumers
Sensors & Sensor Owners
• Any devices that can be
integrated with
Gateway
• Sensor owners:-
• Personal and
Private
• Private
Organizations
• Public
Organizations
• Commercial
Sensor Data
Providers
• IOT Gateway players • Common Middleware
• Localized analytics
• Aggregate analytics
• Creating an IOT eco-
system
• Creation of new
business models
• Harnessing the Power
of Application
Developers
• Smart cities
• Smart environment
• Smart water
• Smart metering
• Security & emergencies
• Retail
• Logistics
• Industrial control
• Smart agriculture
• Smart animal farming
• Home automation
• eHealth
Sensors Communications “Enterprise” / Service Provider Platform Customers
Service
Provider
Extended Servicer
Provider
Application Developers

10. IoT Sensing-as-a-Service

11. Built-in Cloud Computing – “Pay-per-Use”

12. Participatory Sensing - “Rapid deployment”

13. Sharing and Reusing – “Free or Paid”

14. Reduction of Data Acquisition Cost – “Sustainable
Business Model”

15. Collect Data Previously Unavailable – “Assist
scientific community or survey activities”

16. “New Perspectives”

17. Applications – “monetizing”

18. Real-Time Data – “for decision making and policy
making”

19. EMAIL: mazlan@gmail.com LINKEDIN: my.linkedin.com/in/mazlan/
TWITTER: mazlan_abbas SLIDESHARE: www.slideshare.net/mazlan1
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