1. Mktg8175.058 Identify types of communication
used in SER industries
Mktg8175.059 Identify the role of communication
in effective work relationships

2.  CEO’s/Gov’t Leaders – 80% of time is spent
on communications
 Marriages – #2 reasons they fail (behind trust)

3.  Taste 1%
 Touch 1.5%
 Smell 3.5%
 Hearing 11%
 Sight 83%

4.  Verbal 7%
 Voice Inflection 38%
 Non Verbal 55%