7. How to use Twitter: Follow
Who? Why?
People in your industry Share information
Competitors Adopt similar strategies?
Individuals you know Share information; learn
from others
Friends Keeping in touch
Business Owners Promote others increase
your network
Complimentary businesses Collaboration
8. How to use Twitter: Engage
Who? How?
Your Industry Leaders Retweets (RT)
Competitors Selective RTs
Individuals you know Engage in conversation similar
to FB
Friends As above
Business Owners RTs, conversation, skype,
tweetup
Complementary businesses As above
9. Twitter Glossary
Term Description
Tweet / Tweeps Post / People you engage with
Reply When you reply your response is public
Mention Including @username to draw attention
Retweet (RT) Sharing tweets with your followers
Hashtag (#) Enables tweeps to search for terms
Links Hyperlink to articles, blog posts, pictures
Direct Message Private message (similar to FB mail)
(DM)
10. Mention
Twitter: Glossary
Hashtag
Link
Retweet
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17. Next Steps
• Make Time
• Always Listen
• Your Personali-tea
• Know your stuff
• I Don’t Know What to Tweet About
• Networking, Brand Awareness and Business
• Get More Followers
• Target Your Audience
• Engage Your Audience
• And Keep Going
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20. Thank you!
info@maykingtea.com
About.me/maykingtea
facebook.com/maykingt
@maykingtea
May King Tsang
May King Tsang / maykingtea
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Hinweis der Redaktion
Twitter is one big party.Imagine you’ve arrived at a party alone and the host is busy, what do you do? You might grab a beverage, look around the room, and gravitate toward a group that sounds like they’re having an interesting conversation. You listen to what they’re talking about and if there’s an opportune moment, you may wish to join in. This is the essence of Twitter - a way for you to connect with people and have great conversations (“tweets”). Some of them may turn into your customers in the future, but making money should not be your primary focus (more on that later). The conversations enable you to learn from others and to share (“retweet” RT) with others - news, blog posts, articles, pictures, and videos that interest you.
Twitter Name (Handle)Use a name that is meaningful to your businessProfile/BioDescribe who you are and what you do in 140 characters or lessInclude a link to your websiteMake the 140 characters compelling to readProfile PicChange the default Twitter egg to a profile picture of your choiceMake sure you picture is clear, consistent with your other Social Media applicationsCompany logos might be permitted but if you are the face of your business, use a photograph insteadDesignChange the default Twitter cloud background to a design of your choiceUse the opportuni-tea to change the background which reflects your business
Tweets:Familiarise yourself with the structure of the tweetsthe way that tweeps tweetTrends:Click on the Trends that you’re interested in and look at:the way tweeps tweetthe structure of the tweets
Style MagazineCourier MailSunday MailHerald Sun, MelbourneFeature on three websites (www.tastetrekkers.com.au / www.freestyletout.com.au / www.freestyleescape.com.au)Tea Note Speaker, Regional FlavoursTea Note Speaker, EkkaResident Tea Expert for 2 US BlogsSeveral Business Mentor clients