1. Presented by
Maya Hanley

2.  Business to Business professional
network. (largest on-line network of
voluntary entries).
 100+ million members, 170 million
industries, in 200 countries
 Every Fortune 500 company has
executive representation.
 Goal –You can find, be introduced to,
and collaborate with qualified
professionals that you need to work
with to accomplish your goals.

3.  Your Profile – use a picture, use the LinkedIn
tools to create it
 Find “connections”
 Build your network
 Find a job
 Groups – joining
 Events
 Using Answers
 Getting Recommendations
 Paid services

4.  Optimising your profile can make all the
difference in being found or not
 Use Google’s Keyword tool to find the best
keywords to increase optimisation
 Keep your profile updated!
 Be active on your profile
 Create links to your profile on your blog,
website, Facebook etc

5.  People you want to watch you/notice you
 People who you may need later on
 Opportunities that come to you
 Old professional acquaintances that may help
you later

6. A Micro-blogging site

7.  What if you could instant message 100
people at once?
 ...or 1000 people?
 ...or 10,000 people?
 ....or 50,000 people?
What would you say?

8.  Micro-blogging site
 140 characters to say
something interesting
 Find followers
 Growing like wildfire
 80% of usage is on
mobile devices
 Great for connecting,
learning and sending
information

9.  Profile must be strong
 Get followers – Learn the lingo
 Be personal – use replies, start conversations
 5 ‘tweets’ per day is average
 Refer to websites, blogs – quotes, interesting
facts
 Be interested – what’s in it for them?
 Use applications – there are hundreds
 Use Lists – spy on your competition

10.  Don’t spam people with your ‘specials’
 Selectively follow – don’t use Auto follow
 Be active – tweet only interesting, relative,
useful information
 Build your brand through your tweets
 Don’t DM (direct message) unnecessarily
 Stay away from too many links and using
Facebook interface

11.  People of like interest
 People in network sectors you’d like to
expand
 People in network locations you’d like to
expand
 People who can inform you
 People who can benefit from your
information
 Spy network – watch your competitors
silently

12.  Wefollow.com
 Twitter.com – people to follow
 Use hash tags # to find subjects
 Twitter.com
 Follow people who connect with your
followers

14.  For more information and help with social
media strategy, training, websites and
writing:
 www.mayahanley.com
 Phone: 086 164 0595
 Email: info@mayahanley.com
 www.twitter.com/mayahanley
 www.facebook.com/mayamarketing