1. Mayank Kumar: Profile

2. Mayank Kumar: Introduction
 An Indian from New Delhi, India
 Born on 6th April, 1976 (35 years)
 Schooling from St. Columba’s School, New Delhi
(1993 – Class 12th)
 BBA from Sardar Patel University, Vallabh
Vidyanagar (1996 Batch)
 MBA from Bharti Vidyapeeth, Pune (1998 Batch)
 Married, with 2 children
 Monika (Wife): Homemaker
 Vishwam (Son): 6 years old
 Shreya (Daughter): 1 year old
Profiles: Coordinates:
Linkedin: http://in.linkedin.com/pub/mayank- Permanent Address: D2, Sector-48, NOIDA, UP, INDIA
kumar/7/831/729 Mobile: (+91) 97 177 66 166
MSN: may_ank@hotmail.com Email: may.kum@gmail.com
Skype: may.kum

3. My Work Experience…
Last 13 years of my career..

4. Mayank Kumar: Career Profile
As Sr. Officer – As Associate Vice
Sales (MP & President –
Rajasthan) Operations and
Category
As Assistant Manager – As Head – Operations
(Karnataka, followed by (Category, Operations) in
Punjab) Mumbai, Upper North
As Manager – Sales, Delhi As GM – Sales (All
Circle India Sales and
Distribution and
Modern Trade)
As Sr. Manager (Sales As COO and
and Distribution – North Business Head
India (CBG)

5. Multiple Exposures: Mix of
Experience
 Samsung: Ranked No. 14 Globally in Fortune 500
 Reliance: Ranked No. 1 Private Company in India
 Airtel: Ranked No. 3 in India
 Videocon: Ranked No. 84 in India
 Essar: Ranked 109 in India
 LML: One of the oldest and well established Automobile Giant in India
 Subhiksha: South based Retail Chain, start up of Telecom Retailing
 Genus: Largest Indian EMS Company, start up of Telecom and CE
Distribution

6. Mayank Kumar: Core Values..
• Perseverance till the end
Goal Oriented • Deep rooted planning and flawless
execution
• Upfront and confident to speak up
High Integrity • Zero tolerance on non compliance
Creative • Innovative in planning and execution
• Out of the box thinker on strategy and
Intellect evolution
• Complete team player with
Lead from the demonstrative approach
front
Entrepreneurial • Work like the owner and Own like a
worker
style and appetite • Hunger to grow the organisation

7. Mayank Kumar: Professional Skill
sets..
Sales
Team Distributi
Building on
Retail
Negotiation Operatio
ns
Procurem Product
ent and and
Sourcing Category
Project
Leadershi
Managem
p
ent
Start up
Project
Expert

8. Experience and Achievement

9.  Genus Group is one of the largest Electronics Manufacturing Services
Companies in India. The flagship product of the Group is Electronic Energy
Meters where it has a leadership position with an installed base of over 20
million households
 Genus has also been manufacturing and selling its own brand of Inverters
across the country and is amongst the Top 5 brands in India
 “Genus Electrotech Limited” is a group company and is one of the fastest
growing EMS (Electronic Manufacturing Services) Company in India, having
operated as an OEM to many global and domestic Consumer Electronics Brand.
The company has successfully manufactured over 2 million Televisions and
over 1.5 million washing machines for one of the largest global consumer
electronics brands and is now manufacturing for other leading brands in India
 GEL is the only EMS company in India having all types of electronics
manufacturing technologies including thru hole, SMT and hybrid microcircuit
 The Company has recently forayed into launching its own brand and range of
mobile phones and consumer electronics into the Indian market recently

10. CHIEF OPERATING OFFICER AND
BUSINESS HEAD
 Revamped the overall brand, “Genus” with a strong consumer focused
essence
 Set up a new wing: “Consumer Business Group”, aimed at sales and
distribution of Mobile Phones and Consumer Electronics
 Completely responsible for End to End Product Development and
Procurement from International markets
 Set up the organization with over 80 employees
 Appointed outsourced service network of over 500 service centers
 Defined and executed overall business strategy in line with budgeted plan
 Successfully launched the brand in 8 states in a span of 3 months from
launch. Now entering into newer markets in a steady pace
 Appointed the best in class advertising, PR and Customer Care agencies
 Successfully launched the Ad campaign of “Genus Mobiles” across the
present states
 Built robust IT Infra and ERP systems
 Contributed towards inducting new businesses for the Group.

11.  Videocon is one of the largest and most well known Consumer Electronics Group
in India, with an annual turnover of USD 4 billion
 The group operates primarily in 4 sectors including CE & HA, Oil & Gas, Power,
Telecom
 The group manufacture, assemble and distribute a comprehensive range of
consumer electronics, products and home appliances, including finished goods
such as television, Home entertainment systems, refrigerators, Washing
machines, Air Conditioners and other small household appliances and
components such as glass shell (panels & funnels), compressors, motors etc
 The Group operate the GSM mobile services through Videocon
Telecommunications Limited (VTL). VTL was granted a licence by the
Government of India to provide unified access services in the following 21
circles in India: Delhi, Mumbai, Tamil Nadu, Chennai, Kolkata, Maharashtra,
Gujrat, Andhra Pradesh, Karnataka, Kerala, Haryana, Uttar Pradesh(West),
Uttar Pradesh (East), Rajasthan, Madhya Pradesh, West Bengal, Himachal
Pradesh, , Bihar, Orissa, Assam, North East, Jammu & Kashmir
 The company launched its latest business wing of mobile handsets in 2009

12. GENERAL MANAGER - SALES
 Joined the Company as the first sales employee, reporting to the COO to
drive sales and distribution across the country
 Recruited a sales team across levels (over 120 people) in 5 months across
the country
 Developed the ISD (In-shop Demonstrator) program with 1800 ISD‟s across
the country, contributing to 58% of overall sales revenue
 Developed a distribution channel of 320 distributors across the country
through the sales team
 Ensured compliance of zero credit in distribution and achieving budgets
consistently
 Was assigned additional responsibility to drive sales through Organized
retail. Successfully tied up with The Mobile Store, Future Group, Hotspot,
Croma etc.
 Traveled extensively to all states in the country including tier-B and tier-C
towns to develop hygiene of distribution and build closer engagement levels
with the trade
 Instrumental in defining pricing and trade support elements

13.  TMS (The Mobile Store) is the specialized retail format of Essar Group, under its
group company, “Essar Telecom Retail Limited”
 Essar is amongst the Top 5 Business groups in India with an estimated turnover
of USD 15 billion
 The group is diversified into Steel, Energy (Oil & Gas, Power), BPO & Telecom
services, shipping, ports, Projects (Engineering & Construction sector) and Other
businesses including information technology, realty, mining and minerals,
financial services, publishing and agri business.
 The Mobile Store operates as the largest telecom retail chain in the country
with over 1500 stores in various formats present across.
 The Mobile Store has recently acquired an Electronics Retail Chain and have
revamped the same under its new brand, “The Electronics Store”

14. Jt. GENERAL MANAGER – Category /
Operations
 Joined the Company as Category Head – Handsets
 Was instrumental in delivering budgeted top lines for the business unit
 Negotiated specific
 Driving Handset Sales internally through the Operations‟ teams.
 Played a pivotal part in promoting the Handset Sales Nationally by
developing & implementing the Sales Plan/ Inventory Plan.
 Distinctively rendered ground level sync between Handset Vendors and
Operations‟ teams.
 Astutely maintained cordial relationships (Tactical and Strategic) with all
Handset Vendors on a National Basis.
 Responsible for driving bottom line of the handset category
 Instrumentally organised all National / Regional BTL activities and promos
to boost segment specific sales.

15.  Subhiksha was an Indian retail chain with 1600 outlets selling groceries,
fruits, vegetables, medicines and mobile phones. It began operations in 1997,
and was closed down in 2009 owing to a severe cash crunch.
 It opened its first store in Thiruvanmivur in Chennai in March, 1997 with an
investment of about Rs. 50 Lakh. It was started and managed by R
Subramanian, an IIM Ahmedabad alumnus. Subhiksha planned to open 1000
outlets by December 2008. Subramanian also planned to invest Rs.500 crore to
increase the number of outlets to 2000 across the country by 2009
 Subhiksha worked on the concept of EDLP (Everday Low Pricing) and got
immense response from the consumers by virtue of its being the most
aggressive priced neighborhood retailer
 Having succeeded in groceries, Fruits and Vegetable and Pharmaceutical
retailing, Subhiksha ventured into retailing of Mobile Phones as the first
National Telecom Retail Chain in India.
 In a span of 5 months, this chain started selling over 80,000 mobile phones
across the country and became the fastest growing and largest Telecom Retail
Chain

16. ASSOCIATE VICE PRESIDENT:
Operations / Category
 I was the first person hired in Subhiksha to launch the Telecom Retail
vertical of Subhiksha and individually launched the telecom/ retail brand
„Subhiksha Mobile‟. I was reporting to the Managing Director
 Initiated conception and launch of (handset + operator bundled) product on
an international theme (pay as you go) for the first time in India. It was a
roaring success
 Profitably started operations across 100 plus outlets in Delhi and NCR in a
time span of five months. Replicated the model across India
 Wore multiple hats of all departments, including team building, store
selection/design, vendor negotiation, pricing, front-end sales, and service
and product management among others.
 Negotiated the complete handset deals for a national tie-up, which were
then considered to be the most competitive in the retail industry; conferred
on all operator/ accessory deals for Delhi circle.
 Promoted to the National Category Head in Apr‟07 to Head the Business Unit
for “Subhiksha Mobile”

17.  Samsung is unarguably one of the most respected global brands for Consumer
Electronics, Home Appliances, IT and Telecom Devices
 SIEL is the subsidiary company of Samsung Korea, head quartered in New Delhi
to manage operations of South West Asia
 STIPL was incorporated in 2005 during the time Samsung had set up a mobile
phone manufacturing unit in Manesar, Haryana
 Currently, Samsung holds a little over 20% market share in the mobile phone
business in India
 Samsung is World‟s second largest mobile phone manufacturer and also leads in
specific segments such as smart phones
 Samsung Mobiles has been a constant innovator in the field of mobile phone
technology

18. SENIOR MANAGER: Sales
 Oversaw North India with the telecom circles in UP (east/west), including Uttaranchal,
Rajasthan and Haryana, as well as four NCR towns.
 Managed the networking with 19 distributors and nine direct sales reportees across the
territory.
 Successfully exceeded MBO‟s, thus managing to bring in the region as the highest contributor
to national sales.
 Played a pivotal part in developing the largest channel width for product availability,
occupying a 79% presence of the total retail universe.
 Profitably built up re-distribution stockists in addition to expanding client base in cities like
Lucknow, Kanpur, Allahabad, Jhansi, Varanasi, Gorakhpur, Agra, Mainpuri, Meerut,
Moradabad, Bareilly, Ghaziabad, Noida, Saharanpur, Dehradun, Bazpur, Gurgaon, Faridabad,
Karnal, and Rohtak.
 Effectively coordinated with national distributors to provide exceptional service and support
to the RDS.
 Distinctively defined/ streamlined optimum investment-level of distributors to ensure
healthy ROI (full form), implemented SRP (Stock Replenishment Plan), DRRR (Daily Required
Run Rates), and the Dealer Contact Frequency Programme.
 Astutely participated in enhancing revenues for the organization through gain of 123% on the
MBO for 3rd quarter in 2005.
 Felicitated with a promotion within 7 months of joining for exemplary performance

19.  The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India's
largest private sector enterprise, with businesses in the energy and materials
value chain. Group's annual revenues are in excess of US$ 58 billion.
 The flagship company, Reliance Industries Limited, is a Fortune Global 500
company and is the largest private sector company in India.
 Backward vertical integration has been the cornerstone of the evolution and
growth of Reliance. Starting with textiles in the late seventies, Reliance
pursued a strategy of backward vertical integration - in polyester, fibre
intermediates, plastics, petrochemicals, petroleum refining and oil and gas
exploration and production - to be fully integrated along the materials and
energy value chain.
 The Group's activities span exploration and production of oil and gas,
petroleum refining and marketing, petrochemicals (polyester, fibre
intermediates, plastics and chemicals), textiles, retail, infotel and special
economic zones.
 Reliance enjoys global leadership in its businesses, being the largest polyester
yarn and fibre producer in the world and among the top five to ten producers
in the world in major petrochemical products.

20. MANAGER: Sales
 Joined as one of the initial members of Reliance Infocomm, now known as
Reliance Communications
 Successfully handled CDMA telecom circle of Delhi and NCR (Ghaziabad,
Noida, Gurgaon, and Faridabad).
 Effectively managed one web world express as CIOU (Central Integrated
Operations Unit) head.
 Astutely developed entire retail channel in central Delhi and appointed
three WWEs there; promoted complete DSA channel in Gurgaon and West
Delhi.
 Instrumentally appointed and successfully managed address verification
agencies in South Delhi in addition to streamlining and reducing form login
time.
 Profitably achieved highest sales in the cluster for a prepaid product in the
non-conventional channel

21.  Bharti Airtel limited is a leading global telecommunications company with
operations in 19 countries across Asia and Africa.
 The company offers mobile voice & data services, fixed line, high speed
broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national
& international long distance services to carriers.
 Bharti Airtel has been ranked among the six best performing technology
companies in the world by business week.
 Bharti Airtel had 200 million customers across its operations

22. ASSISTANT MANAGER: Sales
Sep’01-Oct’02 as Assistant Manager – Sales, Chandigarh
 Gained sales targets for Chandigarh in GSM telecom circle as well as made significant
contributions to new Punjab telecom circle.
 Successfully achieved 154 % of set targets, managing highest growth in the circle.
 Profitably cultivated retail channels for prepaid products as well as acquiring customers;
developed two distributors for Chandigarh city and one for Chandigarh upcountry.
 Bagged highest annual sales incentive in the circle, including a letter of appreciation from
the CEO; highest growth in terms of new prepaid customer acquisitions for Q2 in 2002.
Apr’00-Sep’01 as Senior Executive – Sales, Bangalore
 Played a key role to launch of the new Karnataka telecom circle; the new Airtel services
in Punjab circle.
 Profitably achieved 187 % growth in secondary sales targets, generating high revenues for
the organization.
 Successfully shifted to the new Punjab circle as a member of the core launch team.
 Astutely developed 2 distributors for South Bangalore & 1 for North Bangalore thus
expanding existing clientele.
 Distinctively attained highest sales in five of seven quarters. Received numerous
incentives and trips for exemplary performance.

23.  Incorporated as Lohia Machines Private Limited in 1978, the company was engaged in
manufacture of synthetic yarn manufacturing machines in technical collaboration with
ARCT,[France. In 1978, it became a public limited company and diversified into processing
synthetic yarn.
 In 1984 a technical collaboration agreement was signed with Piaggio of Italy and a scooter
project was set up. The relationship with Piaggio was redefined to that of a partner in 1990,
both partners having equal equity participation of 23.6% each.
 The LML Select was launched in 1993, with new age technology and aesthetics, and became
an instant success. LML's joint venture with Piaggio ended in 1999.
 LML continued to manufacture the Star, a classically styled steel-bodied scooter with twist-
shift 4-speed manual transmission and a 150cc two-stroke engine.
 Some of these were distributed in the United States as the Stella and in the UK as A.K.
International (AKII). AKII's Aura LML & A.K. International (I&E) Ltd was appointed the sole
distributor for UK In 2008. Star Deluxe was re-introduced to the U.K. market by AKII (I&E)
Ltd, with the Via Toscana as the Euro 3 emissions compliant model.
 Again in 1999, an agreement was signed with Daelim Motor Company of South Korea to
manufacture 4-stroke motorcycles. In 2000 the company was recognized by the Indian
Ministry of Science and Technology for remarkable success in introducing new
models/upgrades of scooters in the market with more fuel-efficient engines, new electrical
systems, latest emission norms, upgraded technology, better styling etc., and that year
entered the motorcycle market with upper end lifestyle bikes in 100 cc, using 3-valve
technology.

24. SENIOR OFFICER: Channel Sales
 Successfully cultivated sales contribution from 5% to 17%.;
relocated to Rajasthan with the agenda of managing a bigger
market as well as increasing sales in the area.
 Profitably increased sales by more than 65% in the Rajasthan
market, including major towns like Jaipur, Udaipur, Ajmer,
Alwar, Bhilwara, Chittorgarh, and Jodhpur.
 Astutely developed the sub-dealer network in rural/semi urban
markets of both Chhattisgarh and Rajasthan.
 Instrumentally implemented a system of direct delivery of
vehicles from the warehouse to streamline the delivery to sub-
dealers in Rajasthan.
 Distinctively established a record in selling 430 scooters in
Chhatisgarh out of a total average sale of 2500 scooters in MP.

25. Mayank Kumar: Key Take-aways..
Diversified • Sales, Operations, Distribution, Retail,
Procurement & Sourcing, Project Mgt
Experience • Allied functions (Product, Marketing, Finance)
Flexibility and • Worked in Top MNCs to large Indian
conglomerates to Start-ups
Adaptability • Worked across geographies in India
Widely • Worked with all Telecom Brands (Product and
Operator) and dealt with Top-level stake
Networked holders, Set up sales and distribution PAN India
• Traveled to International Markets for
International product development and sourcing
Exposure • Set up International vendors at component level
• As COO, adeptly managing all departmental
Quick Learner verticals and profit centers
• Built large organizations up to 80 employees

26. Thanks !