SlideShare ist ein Scribd-Unternehmen logo
1 von 40
Concept of Product and Brand Management By Maxwell
To how many brands did you get expose today   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B abies may be born with brands on them as they get exposed to thousands of brand names when they are in the mothers womb??? ,[object Object],[object Object]
 
[object Object]
[object Object]
[object Object]
Do not look at me you start talking….
 
 
Brands and Products ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Product management or Brand Management ,[object Object],[object Object]
Do not look at me you start talking….
What would we study under brand management ,[object Object],[object Object],[object Object]
Different strategeis have been used by companies to brand their products. ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Do not look at me you start talking….
Brand  and Trade Marks ,[object Object],[object Object]
Product Concept ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
 
[object Object]
[object Object]
[object Object]
[object Object],[object Object],[object Object]
Can anything be branded? ,[object Object]
Branding in action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do not look at me you start talking….
Importance of branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand leadership changes ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Brand equity ,[object Object],[object Object],[object Object]
Strategic Brand Management Process ,[object Object],[object Object],[object Object],[object Object]
Brand Management Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to expect Ohama Yang……
 

Weitere ähnliche Inhalte

Was ist angesagt?

Product and brand management
Product and brand managementProduct and brand management
Product and brand management
Soumya Sahoo
 
Customer Based Brand Equity
Customer Based Brand EquityCustomer Based Brand Equity
Customer Based Brand Equity
YIGIT ACIKAY
 
LEVERAGING SECONDARY BRAND KNOWLEDGE TO BUILD BRAND EQUITY
LEVERAGING SECONDARY BRAND KNOWLEDGE TO BUILD BRAND EQUITYLEVERAGING SECONDARY BRAND KNOWLEDGE TO BUILD BRAND EQUITY
LEVERAGING SECONDARY BRAND KNOWLEDGE TO BUILD BRAND EQUITY
Avinash Singh
 

Was ist angesagt? (20)

Chap 5, designing marketing programme to build brand equity
Chap 5, designing marketing programme to build brand equityChap 5, designing marketing programme to build brand equity
Chap 5, designing marketing programme to build brand equity
 
Brand Positioning PowerPoint Presentation Slides
Brand Positioning PowerPoint Presentation Slides  Brand Positioning PowerPoint Presentation Slides
Brand Positioning PowerPoint Presentation Slides
 
Chap 1, brands & brand management
Chap 1, brands & brand managementChap 1, brands & brand management
Chap 1, brands & brand management
 
Brand management
Brand managementBrand management
Brand management
 
Product and brand management
Product and brand managementProduct and brand management
Product and brand management
 
Brand Identity
Brand IdentityBrand Identity
Brand Identity
 
Keller sbm3 02
Keller sbm3 02Keller sbm3 02
Keller sbm3 02
 
Intro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabIntro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - Elkottab
 
Brand Positioning
Brand PositioningBrand Positioning
Brand Positioning
 
Merchandising
MerchandisingMerchandising
Merchandising
 
Brand Value
Brand ValueBrand Value
Brand Value
 
Product and brand management ppt
Product and brand management pptProduct and brand management ppt
Product and brand management ppt
 
Customer Based Brand Equity
Customer Based Brand EquityCustomer Based Brand Equity
Customer Based Brand Equity
 
Brand audit
Brand auditBrand audit
Brand audit
 
B2B Branding
B2B BrandingB2B Branding
B2B Branding
 
LEVERAGING SECONDARY BRAND KNOWLEDGE TO BUILD BRAND EQUITY
LEVERAGING SECONDARY BRAND KNOWLEDGE TO BUILD BRAND EQUITYLEVERAGING SECONDARY BRAND KNOWLEDGE TO BUILD BRAND EQUITY
LEVERAGING SECONDARY BRAND KNOWLEDGE TO BUILD BRAND EQUITY
 
Why Branding is Important
Why Branding is ImportantWhy Branding is Important
Why Branding is Important
 
Chapter 2 (customer based brand equity)
Chapter 2 (customer based brand equity)Chapter 2 (customer based brand equity)
Chapter 2 (customer based brand equity)
 
Chapter 6 ((integrating marketing communications to build brand equity)
Chapter 6 ((integrating marketing communications to build brand equity)Chapter 6 ((integrating marketing communications to build brand equity)
Chapter 6 ((integrating marketing communications to build brand equity)
 
brand/branding/brand hierarchy
brand/branding/brand hierarchybrand/branding/brand hierarchy
brand/branding/brand hierarchy
 

Andere mochten auch

Product and brand managment
Product and brand managmentProduct and brand managment
Product and brand managment
Hamid Hussain
 
How to position a brand powerfully 04 11-2013
How to position a brand powerfully 04 11-2013How to position a brand powerfully 04 11-2013
How to position a brand powerfully 04 11-2013
Maxwell Ranasinghe
 
Product and brand management ppt sir
Product and brand management ppt sirProduct and brand management ppt sir
Product and brand management ppt sir
inderrajsingh
 
Classification Of Product
Classification Of ProductClassification Of Product
Classification Of Product
GOEL'S WORLD
 
Classification of Products
Classification of ProductsClassification of Products
Classification of Products
Harish Vinnakota
 
Product Identification & Tracibility in Apparel Industery
Product Identification & Tracibility in Apparel IndusteryProduct Identification & Tracibility in Apparel Industery
Product Identification & Tracibility in Apparel Industery
Mansoor Cheema
 
Product And Brand Management
Product And Brand ManagementProduct And Brand Management
Product And Brand Management
garunkumarg
 

Andere mochten auch (20)

Product_Brand_Management
Product_Brand_ManagementProduct_Brand_Management
Product_Brand_Management
 
Marketing Mix
Marketing MixMarketing Mix
Marketing Mix
 
Product & brand management
Product & brand managementProduct & brand management
Product & brand management
 
Pricing the Revenue Maker
Pricing the Revenue MakerPricing the Revenue Maker
Pricing the Revenue Maker
 
Product and brand managment
Product and brand managmentProduct and brand managment
Product and brand managment
 
2 marketing environment
2 marketing environment2 marketing environment
2 marketing environment
 
Product and brand management ppt @ bec doms 2009
Product and brand management ppt @ bec doms 2009Product and brand management ppt @ bec doms 2009
Product and brand management ppt @ bec doms 2009
 
How to position a brand powerfully 04 11-2013
How to position a brand powerfully 04 11-2013How to position a brand powerfully 04 11-2013
How to position a brand powerfully 04 11-2013
 
Product and brand management ppt sir
Product and brand management ppt sirProduct and brand management ppt sir
Product and brand management ppt sir
 
Brand management ppt
Brand management ppt Brand management ppt
Brand management ppt
 
Classification Of Product
Classification Of ProductClassification Of Product
Classification Of Product
 
Classification of Products
Classification of ProductsClassification of Products
Classification of Products
 
An introduction to product planning and development
An introduction to product planning and developmentAn introduction to product planning and development
An introduction to product planning and development
 
How to understand customers
How to understand customersHow to understand customers
How to understand customers
 
Product Identification & Tracibility in Apparel Industery
Product Identification & Tracibility in Apparel IndusteryProduct Identification & Tracibility in Apparel Industery
Product Identification & Tracibility in Apparel Industery
 
Product Identification Activity
Product Identification ActivityProduct Identification Activity
Product Identification Activity
 
A critique on Corporate Social Responsibility of the Tobacco Industry
A critique on Corporate Social Responsibility of the Tobacco IndustryA critique on Corporate Social Responsibility of the Tobacco Industry
A critique on Corporate Social Responsibility of the Tobacco Industry
 
Maxwell’s kayanu haya
Maxwell’s kayanu hayaMaxwell’s kayanu haya
Maxwell’s kayanu haya
 
Product And Brand Management
Product And Brand ManagementProduct And Brand Management
Product And Brand Management
 
Product and brand management
Product and brand managementProduct and brand management
Product and brand management
 

Ähnlich wie Brand and product management

Brand Equity Presentation
Brand Equity PresentationBrand Equity Presentation
Brand Equity Presentation
vijaydh
 

Ähnlich wie Brand and product management (20)

What is a brand by Maxwell Ranasinghe
What is a brand  by Maxwell RanasingheWhat is a brand  by Maxwell Ranasinghe
What is a brand by Maxwell Ranasinghe
 
Brand
BrandBrand
Brand
 
Branding[1]
Branding[1]Branding[1]
Branding[1]
 
Myths of Brand Management.
Myths of Brand Management.Myths of Brand Management.
Myths of Brand Management.
 
Brand Equity Presentation
Brand Equity PresentationBrand Equity Presentation
Brand Equity Presentation
 
Final faraz brand
Final faraz brandFinal faraz brand
Final faraz brand
 
Designing Brand Identity: What's a Brand?
Designing Brand Identity: What's a Brand?Designing Brand Identity: What's a Brand?
Designing Brand Identity: What's a Brand?
 
Pbm E L
Pbm E LPbm E L
Pbm E L
 
07 brand identity
07 brand identity07 brand identity
07 brand identity
 
Essentials of Branding - The big Book of Marketing
Essentials of Branding - The big Book of MarketingEssentials of Branding - The big Book of Marketing
Essentials of Branding - The big Book of Marketing
 
Essentials of branding
Essentials of brandingEssentials of branding
Essentials of branding
 
brand Unit 1
 brand Unit 1 brand Unit 1
brand Unit 1
 
THE BRAND - MiNi ENCYCLOPEDIA
THE BRAND - MiNi ENCYCLOPEDIATHE BRAND - MiNi ENCYCLOPEDIA
THE BRAND - MiNi ENCYCLOPEDIA
 
Introduction brand management
Introduction brand managementIntroduction brand management
Introduction brand management
 
branding
 branding branding
branding
 
brand
brandbrand
brand
 
Branding
BrandingBranding
Branding
 
strategic brand management - Tribhuvan University MBS 4th semester
strategic brand management - Tribhuvan University MBS 4th semesterstrategic brand management - Tribhuvan University MBS 4th semester
strategic brand management - Tribhuvan University MBS 4th semester
 
Brands ppt
Brands pptBrands ppt
Brands ppt
 
What Is Branding?
What Is Branding?What Is Branding?
What Is Branding?
 

Mehr von Maxwell Ranasinghe

We cannot live without trees- Importance of growing trees with special refere...
We cannot live without trees- Importance of growing trees with special refere...We cannot live without trees- Importance of growing trees with special refere...
We cannot live without trees- Importance of growing trees with special refere...
Maxwell Ranasinghe
 

Mehr von Maxwell Ranasinghe (20)

Developing Branch Managers to be super performers.docx
Developing Branch Managers to be super performers.docxDeveloping Branch Managers to be super performers.docx
Developing Branch Managers to be super performers.docx
 
Strategic Sustianablity Planning
Strategic Sustianablity Planning Strategic Sustianablity Planning
Strategic Sustianablity Planning
 
Is the world economic system sustainable.pptx
Is the world economic system sustainable.pptxIs the world economic system sustainable.pptx
Is the world economic system sustainable.pptx
 
OTHM level 6 - Sustainable Business Practices Assignment and Answer.docx
OTHM level 6 - Sustainable Business Practices  Assignment and Answer.docxOTHM level 6 - Sustainable Business Practices  Assignment and Answer.docx
OTHM level 6 - Sustainable Business Practices Assignment and Answer.docx
 
We cannot live without trees- Importance of growing trees with special refere...
We cannot live without trees- Importance of growing trees with special refere...We cannot live without trees- Importance of growing trees with special refere...
We cannot live without trees- Importance of growing trees with special refere...
 
Triple Bottom Line the way forward to rehumanize the businesses of the world
Triple Bottom Line the way forward to rehumanize the businesses of the world Triple Bottom Line the way forward to rehumanize the businesses of the world
Triple Bottom Line the way forward to rehumanize the businesses of the world
 
OTHM LPM Assignment Answer
OTHM LPM Assignment AnswerOTHM LPM Assignment Answer
OTHM LPM Assignment Answer
 
Are leaders born or made?
Are leaders born or made? Are leaders born or made?
Are leaders born or made?
 
Gone are the days of Marketing Mix. We need to replace it with a Marketing Ma...
Gone are the days of Marketing Mix. We need to replace it with a Marketing Ma...Gone are the days of Marketing Mix. We need to replace it with a Marketing Ma...
Gone are the days of Marketing Mix. We need to replace it with a Marketing Ma...
 
Group dynamics
Group dynamicsGroup dynamics
Group dynamics
 
Motivation theories
Motivation theories Motivation theories
Motivation theories
 
Sri lankas aging population and readiness of marketers to serve this segment
Sri lankas aging population and readiness of marketers to serve this segmentSri lankas aging population and readiness of marketers to serve this segment
Sri lankas aging population and readiness of marketers to serve this segment
 
Standards Sustianable Development Goals and Environmentalist view point
Standards Sustianable Development Goals  and Environmentalist view point Standards Sustianable Development Goals  and Environmentalist view point
Standards Sustianable Development Goals and Environmentalist view point
 
introduction to marketing-Multiple Choice Questions and Answers -
introduction to marketing-Multiple Choice Questions and Answers -introduction to marketing-Multiple Choice Questions and Answers -
introduction to marketing-Multiple Choice Questions and Answers -
 
Information and Communication tech for Marketing-Multiple Choice Questions (...
 Information and Communication tech for Marketing-Multiple Choice Questions (... Information and Communication tech for Marketing-Multiple Choice Questions (...
Information and Communication tech for Marketing-Multiple Choice Questions (...
 
Marketing Planning- Multiple Choice Questions ( MCQs)
Marketing Planning- Multiple Choice Questions ( MCQs)  Marketing Planning- Multiple Choice Questions ( MCQs)
Marketing Planning- Multiple Choice Questions ( MCQs)
 
Promotion- Multiple Choice Questions ( MCQs)
 Promotion- Multiple Choice Questions ( MCQs) Promotion- Multiple Choice Questions ( MCQs)
Promotion- Multiple Choice Questions ( MCQs)
 
Distribution-Multiple Choice Questions ( MCQs)
Distribution-Multiple Choice Questions ( MCQs) Distribution-Multiple Choice Questions ( MCQs)
Distribution-Multiple Choice Questions ( MCQs)
 
Price- Multiple Choice Questions ( MCQs) on Price
 Price- Multiple Choice Questions ( MCQs) on Price Price- Multiple Choice Questions ( MCQs) on Price
Price- Multiple Choice Questions ( MCQs) on Price
 
Product-Multiple Choice Questions ( MCQs) on Product
Product-Multiple Choice Questions ( MCQs) on ProductProduct-Multiple Choice Questions ( MCQs) on Product
Product-Multiple Choice Questions ( MCQs) on Product
 

Kürzlich hochgeladen

Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
AnaAcapella
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 

Kürzlich hochgeladen (20)

How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 

Brand and product management