29. Confidential
American Research and Development Corporation (ARDC)
• a venture capital and private equity firm founded in 1946
• its 1957 investment of $70,000 in Digital Equipment Corporation (DEC) would
be valued at over $355 million after the company's initial public offering in
1968(representing a return of over 500 times on its investment and an annualized
rate of return of 101%).
41. Confidential
Stages in the Industry Life Cycle
• 餐飲業目前處於成熟期,產能可能會因為經濟狀況不好,而呈現過剩的狀
況。
Source: Strategic Management Theory-An Integrated Approach, Hill & Johns
42. Confidential
Superior Profitability
• Strategy, Resources, Capabilities,
and Competencies:
• Differentiation and Cost Structure:
Roots of Competitive Advantage
• Value Creation per Unit:
Source: Strategic Management Theory-An Integrated Approach, Hill & Johns
43. Confidential
Market Share Target
• Market Share of Different
Customer Groups:
Market Share Plan for XXXX Corp.
Value Chain of X
Industry
2008 2009 2010 2011 2012 2013 2014 2015 2016
Product A 1% 5% 24%
Product B 1% 5% 24% 24% 24% 24% 24% 24%
Product C 1% 5% 24% 24% 24% 24% 24%
Product D 1% 5% 24% 24% 24%
Product E 1% 5% 24% 24% 24% 24% 24%
Product F 1% 5% 24%
Source: Strategic Management Theory-An Integrated Approach, Hill
& Johns
44. Confidential
Taper Integration & Strategic Outsourcing
• Full and Taper Integration: • Strategic Outsourcing of Primary
Value Creation Functions:
Finance, HR, IT
委外有兩種:
A:外包給別的公司
B:外包給組織架構中,全球最有
競爭力的當地組織。
Source: Strategic Management Theory-An Integrated Approach, Hill & Johns