19. Eliminate confusion with
• effectiveness (does a specific task well)
• learnability
• efficiency (doesn’t take up more resources/time than needed)
20. Eliminate confusion with
• effectiveness (does a specific task well)
• learnability
• efficiency (doesn’t take up more resources/time than needed)
• memorability (easy to remember)
21. Eliminate confusion with
• effectiveness (does a specific task well)
• learnability
• efficiency (doesn’t take up more resources/time than needed)
• memorability (easy to remember)
• error prevention (car gears - reverse)
22. Eliminate confusion with
• effectiveness (does a specific task well)
• learnability
• efficiency (doesn’t take up more resources/time than needed)
• memorability (easy to remember)
• error prevention (car gears - reverse)
• satisfaction (a sense of accomplishment)
28. Eliminate confusion such as:
• “Why is it called _____?”
• “I thought _____ does something else”
29. Eliminate confusion such as:
• “Why is it called _____?”
• “I thought _____ does something else”
• “Can I press it?” / “Should I press it?”
30. Eliminate confusion such as:
• “Why is it called _____?”
• “I thought _____ does something else”
• “Can I press it?” / “Should I press it?”
• If something is not a button, DO NOT make it look like one
31. Eliminate confusion such as:
• “Why is it called _____?”
• “I thought _____ does something else”
• “Can I press it?” / “Should I press it?”
• If something is not a button, DO NOT make it look like one
• “Where did they put _____?”
48. • Too difficult » people ditch your design for something
simpler
49. • Too difficult » people ditch your design for something
simpler
• Lost in a process » people ditch your design
50. • Too difficult » people ditch your design for something
simpler
• Lost in a process » people ditch your design
• Too hard to understand (cues) » people ditch your design
51.
52. • Don’t understand what to do next » people ditch your
design
53. • Don’t understand what to do next » people ditch your
design
• Too much to do » people ditch your design
54. • Don’t understand what to do next » people ditch your
design
• Too much to do » people ditch your design
• overwhelming information » people ditch your design
81. Understand what works and what doesn’t:
• Before starting a new design, test how the old one is doing
82. Understand what works and what doesn’t:
• Before starting a new design, test how the old one is doing
• Analyse your competitor’s design, test it with people