1. Vendor of interactive experinces
for marketing communications
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2. VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT US
WE CREATE GAME AND SERVICE APPLICATIONS
FOR ORIGINAL MARKETING COMMUNICATIONS
BASED ON ADVANCED TECHNOLOGIES AND DESIGN
The main value of these products lies studies. A special place in our development and services, will be no less important
in attracting the user’s attention and takes gamification, (also funware) — the than the integration with Facebook, eBay
drawing them in promotional activities, use computer games approaches and or Amazon, and more than 70% of the
entertainment, and consumer education. game thinking in non-gaming environments organizations from the list Global2000 will
to attract people and increase their use at least one application gamificated in
These solutions are used in advertising
involvement in the relevant activity. the enterprise.
campaigns under the term «phygital»,
which means the union of digital According to Gartner’s forecasts, in the
All this tells us about the opening of new
technology and the real world. This is a early 2010s gamification will be one of
opportunities in Digital and BTL marketing,
significant step towards a multichannel, the key trends in information technology
retail, HoReCa, viral marketing, as well as art
integrated communication between for organizations, and in 2015 half of
installations, museums, and entertainment.
the brand and consumers. all organizations will take advantage
of gamification technologies. This presentation will briefly overview
Most brands have increased sales and
the technological possibilities and
expanded their market share through It is also estimated that by 2014, gaming
present some of our projects. We hope
phygital style interaction, which is services, applied for the purposes of
it will serve as inspiration for your own
particularly seen in most advanced case attracting and retaining consumers of goods
solutions based on these technologies.
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3. VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT US
Kinect
®
Knect is a motion sensing input device by Microsoft, it enables users Gesture control
to control and interact through body movements, verbal commands
3D character
and objects or pictures showed. It provides an opportunity to create
exciting applications tied to the movement of the person. Works Personification
indoors or covered areas, where access to sunlight is limited.
Voice recognition
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4. VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT US
MTS Goalkeeper
The game made for promotion of mobile operator
MTS through Eurocup held in Ukraine. It begins
with the selection of one of the authentic forms of
football teams with hand gestures. After that player
moves to save 10 penalties with character on the
screen repeating his motion. The game is supported
with high-quality 3D-graphics and sounds.
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5. VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT US
Fruity Downhill
Animation game about summer spirit in the
winter resort Bukovel for Chesterfield promo-
zone. Under the direction of player, character
moves down the descent and collects bonuses,
depending on which he gets the gift. All this is
accompanied by the sound and colorful animation.
The game also incorporates registration for
real race on a boat, displays the rating and
gift management functions for promoters.
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6. VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT US
Augmented
Reality
The term that refers to all projects with virtual elements
(images, 3D models, text labels) added to live, direct
or indirect, view of a physical, real-world environment.
Most often works with camera as a standalone
program, on web pages or in mobile devices.
Markered
Markerless
AR Games
GPS or spatial location
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7. VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT US
Augmented Reality
Island Animation
An application that allows you to view
animated 3D movie on iPad with
reference to the position and perspective
of a leaflet used as a marker.
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8. VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT US
Samsung Game Booth
For Samsung, the official sponsor of World
Cyber Games 2012, we created an augmented
reality photo booth, where visitors could try on
appearances from their favorite computer games
(starcraft, warcraft, FIFA etc) in real-time.
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9. VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT US
Mobile Apps
A relatively new and yet not fully utilized area in digital marketing.
Potential of this market is recognized by many researches and
authoritative sources. The main motives of using mobile devices
are quick access to information and time-consuming games.
Services
Gaming
Augmented Reality
Accelerometer, gyroscope, GPS
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10. VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT US
MTS Fan Image
Promo application for all iOS and Android devices.
The user is prompted to download the application
for QR-code on the stand of the MTS. He can
then take a picture or use an existing photo to
apply one of 16 fan images. The final picture then
is published to social networks or to e-mail.
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11. VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT US
Airplane Tickets Ordering
For client’s purposes we developed an
application with finding, filtering and purchasing
air tickets. It was locating near airports by GPS
and was able to connect to social networks.
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12. VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT US
Integrated
communications
Under the integrated communications we mean mixing different
marketing channel in online and offline with various technologies.
For example, to build a customized vending machines with hug or
smile detection or support event with RFID/QR readers and markers
connected to social networks to make real-life likes and shares.
Multitouch-interfaces
Photo & Video
Social Networks
QR, RFID
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13. VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT US
Photo Booth LookBook
This stand allows to take pictures, augment them
with objects and effects and publish it to social
networks (facebook, twitter etc). There was a
lot of positive attitude and enthusiasm from the
young audience at all events. Photos gained large
number of “likes” and comments from friends.
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14. VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT US
Ariel Game
For a working conference P&G, we have developed
entertaining and educational application for a
touch screen. In the form of a game company
employees had combined the chemicals to
repeat Ariel formula. Depending on the result
occurred contextual animation and sound.
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15. VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT US
About Us
Our mission is to create for their customers charming marketing communications, while
providing the best possible service and an atmosphere of cooperation.
Our main values are efficiency, ideas (before technology), good usability and design.
We worked for
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16. VALUE Kinect AUGMENTED REALITY MOBILE APPLICATIONS INTEGRATED COMMUNICATIONS ABOUT US
Thank you!
If you have any questions or wish to discuss a project,
please contact us at the addresses below.
Max Semenchuk Kirill Patrick
ceo@seductive.com.ua kp@seductive.com.ua
+380 (96) 890 6666 +380 (44) 362 2006
+380 (67) 501 7820
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