Contact max [at] bit.ly for more information or to schedule a demo.

1. working with bitly

2. Bitly was born a simple URL shortener

3. Bitly: Social Distribution Transparency

5. Bitly Reports: Social Distribution by URL

6. Bitly: Global Scale
• Bitly reaches 90% of internet users/month
• 90-100 Million URLs shortened each day
• 9 Billion Clicks each month
• New real-time click data generated every 40
milliseconds including anonymous user
id, geography, referrer, time of click and browser
identification

7. Bitly: Unique Window into Social
Bitly’s data set is a unique
and valuable window into
consumers’ social
behavior.
Bitly is the only major
cross-platform sharing
service, tracking
Facebook, Twitter,
LinkedIn, Google+, Tumblr,
email and IM services.

8. 8

9. End to End Branding
http://on.ford.com/njy67A
Bitly brands any link shortened globally from your
site – including shortens for tens of millions of Bitly
users.

10. Analytics

11. Analytics
Insight into content from your
Real time analytics for your sites that other bitly users are
proactive messaging across sharing across the social web.
the social web
What your
What your
marketing
audience is
team is
sharing.
sharing.
• Filter by date range, user account or domain
• See referring platforms

12. Analytics
Seeing what content is most clicked from your organic audience provides insight to
what you should be sharing based on popularity across the social web.

13. Publisher

14. Publisher
• Authenticate as many social media accounts
from Facebook and Twitter
• Provision posting capabilities to specific user
accounts
• Schedule posts
• Publish to multiple accounts at once
• View historical posts and links

15. Reputation Monitoring

16. Reputation Monitoring
• Setup any search keyword using Boolean logic.
Ex: “Ford Fiesta” referrer:[facebook.com]-- means bitly will
find the content that is most clicked about Ford Fiesta
limited to URLs clicked on Facebook
• Searches can be filtered by geography (country, city and
state), domain and referring platform (Twitter, Facebook, etc.)
• Results are ordered based on social distribution of links –
social score – which factors in total clicks, distribution across
platforms, and recency of the links
•Receive email alerts for unexpected volume or negative
sentiment around your keywords

17. User Accounts
User accounts can be used to keep track of individual (or
application) sharing and click contributions to your aggregate
analytics. Analytics may also be filtered by user.
The admin of your account can provision access access to view
reports, reputation monitoring and select which social accounts
a specific user has permission to publish to.

18. Bitly Data: Clear Click Patterns

19. Bitly Lookalikes: Example
1. A client like Mazda uses Bitly links, for
instance, to share content across the social
web. Mazda may also use Bitly to invisibly
wrap display ads in order to collect data.
1. Say Mazda’s landing page gets 10,000
clicks from Bitly links. Bitly can look at the
sites clicked before and after that Mazda
page to map the interest graph of potential
Mazda customers.
1. Bitly analyzes these interests, and is able to
identify specific web pages and interests
that have statistically been associated with
clicks on Mazda ads.
2. Bitly works with agencies to execute a
targeted ad buy across hundreds of
thousands of browsers.

20. Pricing Options
Basic Standard Plus
Reputation 3 25 50
Monitoring
Keywords
User Accounts 3 25 50
End to End Yes Yes Yes
Branding
API Access Unlimited Unlimited Unlimited
Pricing $995/month $2,500/month $5,000/month