Second Draft!

1. Google
I’m feeling lucky!
Bui Thuy Hanh
Chong Kairu
Lee Longfu
Low Tee Tong
Tay Zi Kun, Lewis

2. Agenda
Timeline - Our short history
Business Model - Bring in the money!
Success Factors - What makes us tick?
Challenges - Obstacles to cross.
Competitors Analysis - Our rivals!
Google

3. Timeline
Our short timeline.
Google

4. Google timeline: 1995 - 2011
Google

5. 1995 Larry Page and Sergrey Brin founded Google
*Googol = 1, 000…..000 (100 zeros)
1998 Google beta first introduced!
The first Google doodle ever.
Page Rank algorithm introduced.
• Link popularity: a page is ranked higher if
there are more links to it. Google: PR = 9
• A number Google assigns to a page to Facebook: PR = 9
represent the overall link popularity of that Twitter: PR = 10
page (from 0 to 10).
Google

6. Before Google ran without advertisements.
2000
Google AdWords invented.
Oct. Google started to bring in
2000 advertisements among search results.
Text-based advertisements
Cost-per-thousand pricing
model. The advertisers are
charged every 1,000 clicks.
Feb. AdWords changed into pay-per-click basis model.
2002
Google

7. Feb. AdWords changed into pay-per-click basis model.
2002 Advertisers bid on keyword targeting.
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AdSense introduced: advertisements appeared in
2003 specific websites.
A solution for publisher!
• Advertise relevant products.
• $$$ for the publisher!
AdSense
Google

8. Site Targeting
(an expansion of AdWords)
2005 allows advertisements appear in
specific websites according to
advertisers’ preferences.
Site Targeting
Google AdWords collaborated
with Salesforce.com CRM
2007 (customer relation management
technology).
+
Google

9. Jun.
2007
Google bought
Double Click. + Offers technology for
advertisers to allow clients to
traffic, target, deliver, and
report on their campaigns
(such as AdWords and
AdSense).
Google created
2010 Google Mobile Ads.
Apr. Google Website
Optimiser
2011
Help track effectiveness of
advertisements.
Google

10. Jul. AdWords Express for small and local
business and local customers.
2011
Done in 5 minute.
Easy to set up.
When click, address is
shown in Google Map.
Google

11. Business Model
Bring in the money!
Google

12. Google’s Business Model
AdWords
AdSense
DoubleClick
Google

13. Advertisers Google
+
Other sites
Web Users
Google

14. Google shirts
Google

15. AdWords
Google

16. Keyword
relevance Quality Cost-per-click
Historical CTR
Bid auctions score Ad ranking
Concept
Google

17. AdSense
Google

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Concept
Google

19. DoubleClick
Google

20. DoubleClick Concept
Ad placement
Campaign analyzing
Combining Google's
infrastructure with
DoubleClick's
knowledge of agencies
and publishers
Google

21. Success Factors
What makes us tick?
Google

22. Success Factors
Trinity Cycle of Factors.
Google

23. People
(L to R): Sergey Brin, Eric Schmidt, Larry Page
Google

24. Innovative Business Model
Google

25. Branding
Google

26. Success Factors
Trinity Cycle of Factors.
Google