This is a quick introduction to the lean canvas by Ash Maurya. http://leancanvas.com/

1. Lean Canvas Introduction
Maxime Salomon
On twitter : @maximesalomon

2. “Life’s too short to build something
nobody wants.”
- Ash Maurya – Running Lean

3. Running Lean Video

4. Lean Canvas Introduction

5. Existing High-level Early
Alternatives concept Adopters
List the
List how these characteristics of
Your X for Y analogy
problems are solved your ideal customers
today

6. WOW ! But where to start ?

7. “Customers care about their
problems NOT your solution.”
- Dave McClure – 500hats

8. 1
Existing High-level Early
Alternatives concept Adopters
List the
List how these characteristics of
Your X for Y analogy
problems are solved your ideal customers
today

9. 2 1
Existing High-level Early
Alternatives concept Adopters
List the
List how these characteristics of
Your X for Y analogy
problems are solved your ideal customers
today

10. “When people need to get a job done, they hire a
product or service to do it for them. The marketer’s
task is to understand what jobs periodically arise in
customer’s lives for which they might hire products
the company could make.”
- Clayton M. Christensen

11. 2 1
Existing High-level Early
Alternatives concept Adopters
List the
List how these characteristics of
Your X for Y analogy
problems are solved your ideal customers
today

12. 2 1
Existing High-level Early
Alternatives concept Adopters
List the
List how these characteristics of
Your X for Y analogy
problems are solved your ideal customers
today

13. UVP (Unique Value Proposition)
“Why you are different and worth
getting attention”
- Ash Maurya – Running Lean

14. 3
2 1
Existing High-level Early
Alternatives concept Adopters
List the
List how these characteristics of
Your X for Y analogy
problems are solved your ideal customers
today

15. High-level concept
Exemple: Youtube = “Flickr for video”

16. 3
2 1
Existing High-level Early
Alternatives concept Adopters
List the
List how these characteristics of
Your X for Y analogy
problems are solved your ideal customers
today

17. 3
2 1
Existing High-level Early
Alternatives concept Adopters
List the
List how these characteristics of
Your X for Y analogy
problems are solved your ideal customers
today

18. “Your product is NOT the product”
- Ash Maurya – Running Lean

19. “Your business model is the product”
- Ash Maurya – Running Lean

20. 3
2 4
1
Existing High-level Early
Alternatives concept Adopters
List the
List how these characteristics of
Your X for Y analogy
problems are solved your ideal customers
today

21. “Failing to build significant path to
customers is among the top reasons
why startup fail.”
- Ash Maurya – Running Lean

22. 3
2 4
1
Existing High-level Early
Alternatives concept Adopters
List the
List how these characteristics of
Your X for Y analogy
5
problems are solved your ideal customers
today

23. Revenue streams and cost structure

24. 3
2 4
1
Existing High-level Early
Alternatives concept Adopters
List the
List how these characteristics of
Your X for Y analogy
5
problems are solved your ideal customers
today
6

25. 3
2 4
1
Existing High-level Early
Alternatives concept Adopters
List the
List how these characteristics of
Your X for Y analogy
5
problems are solved your ideal customers
today
7 6

26. “Find the key number that tells you
how your business is doing in real time,
before you get the sales report”
- Norm Brodsky and Bo Burlingham

27. 3
2 4
1
Existing High-level Early
Alternatives concept Adopters
List the
List how these characteristics of
Your X for Y analogy
8 5
problems are solved your ideal customers
today
7 6

28. “A real unfair advantage is something
that cannot be easily copied or
bought.”
- Jason Cohen, A Smart Bear Blog

29. 3
2 4 9 1
Existing High-level Early
Alternatives concept Adopters
List the
List how these characteristics of
Your X for Y analogy
8 5
problems are solved your ideal customers
today
7 6

30. And now what ?

31. Get to work !
LeanCanvas.com

32. Ressources
• Running Lean :
– http://leancanvas.com
– http://www.ashmaurya.com/blog
• Lean Startup :
– http://theleanstartup.com
– http://www.startuplessonslearned.com
– http://steveblank.com/
– http://500hats.typepad.com

33. If you are an university and want
me to introduce the Lean Canvas to
your student. Give me a tweet !
Maxime Salomon
On twitter : @maximesalomon

34. “Iterate from a plan a, to
a plan that works”
http://runninglean.co/