I am a Design Leader. I guide teams in the creation of meaningful experiences that people will love. This presentation offers glimpses of my work.

1. Glimpses

2. Lytro Illum is a light field
camera for people who love
photography. The product’s
plenoptic microlens array
captures a 4D light field,
enabling photographers to
shoot ‘living pictures’.
!
While Lytro’s first camera
unleashed photographers’
imaginations, Illum balances
Lytro’s vision with the realities
of market, technology, and
user expectations.
Lytro Illum
postindustrialdesigner.com/lytro-illum

7. Intel North Cape
Intel North Cape is a reference design that makes use of Intel’s latest
processors and the Windows 8 operating system to deliver an
uncompromising tablet and laptop experience in one single device.
postindustrialdesigner.com/intel-north-cape

11. Camera Futura is a concept
platform for aspiring
photographers that wants to
excite, inspire and to provoke
both potential users, as well
as the rather stagnant
photography industry. The
concept is equally rooted in
hardware and software.
Camera Futura
postindustrialdesigner.com/camera-futura

14. Panasonic FlightPath
Panasonic FlightPath is a conceptual
interactive platform designed to engage
airline passengers and to enhance the
onboard experience.
postindustrialdesigner.com/flightpath

16. Intel Tangent Bay
Tangent Bay is the world’s first
multi screen, multi-touch
notebook: Without
compromising activity on the
main screen, it allows users to
access „snackable information“,
like social media, multimedia,
communication, and settings.
This is accomplished using a
unique interactive display area
just above the keyboard.
!
A production-ready reference
design for Intel’s Mobile
Products Group Tangent Bay
was developed as an inspiration
for manufacturers who design
next-generation notebooks.
postindustrialdesigner.com/intel-tangent-bay

19. Asus Power
Asus Power is an advanced
design project that aimed at
improving usability and aesthetics
of the company’s power supplies,
while at the same time
considering current and new
technologies and taking business
concerns, such as BOM costs and
MSRP, into account.
!
The program’s result are two tiers
of present and future alternatives
for handheld and notebook
power supplies: elementary
versions, targeted at immediate
manufacturability and premium
solutions, making less
compromises and being
showcases for innovation.
postindustrialdesigner.com/asus-power

23. Asus Monitor Series
In an immense effort, dubbed „Green Asus“, the company redefined itself as a more eco-conscious
consumer electronics brand and my team devised guidelines on how the product design and development
process could contribute to this vision.
Designing the value line of Asus’s LCD monitors with Marta Michalowska at the time, the series of products
was conceived with a focus not only on high volume production and cost efficiency, but also on green design
practices.
postindustrialdesigner.com/asus-vw-monitor-series

26. Green Asus
Trying to influence Asus’s decision makers to reduce the amount of
overstock components, my team and I decided to take the
opportunity and turn these components into products that would
support the cause for a “Green Asus”: Four mainboards became a
chess set, a few keyboards and cardboard packaging were turned
into a scrabble game, and ribbon cables were repurposed to become
bags and lamps.
postindustrialdesigner.com/green-asus

30. Asus V1
The Asus V1 notebook was part of a product
series that featured Asus’s first proprietary
docking station, a feature that posed
considerable design, mechanical
engineering and electronic engineering
challenges, especially since the dock
needed to accommodate not only the V1,
but also its smaller sibling, the V2.
postindustrialdesigner.com/asus-v1

34. Leapfrog Leapster 2
In 2007 I was lucky enough to be working
with Leapfrog – a company that I truly
admire – on their Leapster 2; a connected
gaming and learning console for kids. The
first generation product had been
immensely successful due to its
educational value and its durability, and
Leapfrog wanted to improve the console
beyond the added USB connectivity that
the engineering team implemented and
that would enable download of software
without a cartridge.
!
We designed Leapster 2 to better fit into
a child’s hand, reduced volume and
weight and integrated a flat surface along
the product’s back, so that it could be
placed flat on the floor.
postindustrialdesigner.com/leapster

36. Asus TLL 37
The Asus TLL 37 offers a unique user interface with a touch-sensitive area on
the bezel that illuminates as a hand approaches and disappears when it is not
needed, offering up power, volume, channel and menu buttons only when they
are truly desired by the user.
postindustrialdesigner.com/asus-tll-37

38. Asus Mobile Phone Design Guidelines
By mid 2005, Asus had just
released its second mobile phone
and – motivated by the products’
success – the company’s leadership
wanted to win a bigger share of
this fast-developing market. I was
tasked to lead a team of more than
20 designers to devise a strategy
that would help achieve Asus’s
goals.
!
With the intention to unify Asus’s
mobile phone aesthetics in the
process, an extensive in-depth
research effort laid the foundation
for the program and helped to
create a strategic framework and
outlined a series of three product
segments that would cater to our
users’ specific needs and desires.
postindustrialdesigner.com/asus-phone-guidelines

42. Asus S-presso
A small form-factor PC, the Asus S-presso’s distinct visual
appearance would make it stand out from the rest of the market.
!
Catered to media enthusiasts, the product featured a touch-
sensitive front-panel that served as a main user interface for a built-
in Linux quick boot OS. postindustrialdesigner.com/asus-s-presso

43. S-presso’s handle turned
out to be a much
appreciated aspect of
the product and also
served as a means to
easily open the chassis
for quick access to its
components.

45. Asus Server Family
In order to improve visual and
functional qualities of Asus’s server
products, my team and I developed
design guidelines and applied these
to redefine the product line.
!
Design played an integral part in the
commercial success of the Asus
Server Series.
postindustrialdesigner.com/asus-server-family

51. Medion GoPal S2310 Being tasked with the design
of a handheld GPS device,
my team and I devised a
product that would move
away from the single
purpose devices that
personal navigators were at
the time: We made sure to
integrate multimedia
playback capabilities, an
advanced multitouch
navigation and a series of
accessories that would make
the S2310 what it was
targeted to be – the
navigation and
entertainment companion
for the urban adventurer.
postindustrialdesigner.com/medion-gopal

52. Asus A8
Guiding Ken Wang through the industrial design
process, we aimed to create a notebook computer
that was as simple as possible in its appearance, so
that it would easily blend into the busy lives of our
customers. Highlighting the slimness of the product,
we defined a stringent set of shapes, colors and
materials and integrated design elements like
speakers and buttons visually.
!
An industry-first, we devised a buttonless trackpad
that featured left and right click zones, as well as a
dedicated area for scrolling, two years before Apple
adopted the technology.
postindustrialdesigner.com/asus-a8

53. Asus Qube
Asus Qube is a mobile phone
concept that was designed for
the global market, and with
the target customer of a male
early adopter in mind. postindustrialdesigner.com/asus-qube

54. Sports Plane
Teaming up with Frank Heisig for our diploma project, we took on the
topic of sports aviation. Based on the findings in our research, we
narrowed in our goal and aimed to create a plane that would be as
intuitive to fly as a hang glider, yet offer the safety of a sailplane at the
same time. postindustrialdesigner.com/sports-plane

56. Dankeschön.