Find out how to do Facebook Marketing using Facebook Apps

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All product and company names mentioned herein are trademarks or registered trademarks of their respective owners.
Sales@maverickmav.com.au
M: +61 433 343 120
T: (Australia Wide):1300 618 418
T(Intl): +61 2 8065 6758
/AppsMav
Facebook Marketing
/MaverickMavOz

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Maverick Mav

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Proud
Sponsors of
Social Media Marketing
Sponsors
Read Akash’s
article on
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MarketingUnleash Facebook Marketing
Potential - See Video
Internet & Social Media
Marketing Partner
Maverick Mav Credentials

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Disclaimer
• We have strived to be as accurate and complete as possible in the
creation of this presentation, notwithstanding the fact that we do not
warrant or represent at any time that the contents within are accurate
due to the rapidly changing nature of the Internet.
• While all attempts have been made to verify information provided in
this presentation, we assume no responsibility for errors, omissions,
or contrary interpretation of the subject matter herein. Audience is
cautioned to rely on their own judgment about their individual
circumstances to act accordingly.
• This presentation is not intended for use as a source of legal,
business, accounting or financial advice.
• All product and company names mentioned herein are trademarks or
registered trademarks of their respective owners.

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We as People & Businesses know other people &
Businesses – 1st Degree Connections

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These 1st Degree Connections know other People &
Businesses – 2nd Degree Connections
1st Degree 2nd Degree

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Through Social Media Platforms
1st Degree 2nd Degree

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Go Viral With Fan Interaction
(„Like‟ Effect)
When someone „Likes‟ a page…

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The Benefits of being „Liked‟
…Their friends hear about it on their News Feeds!

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The Benefits of being „Liked‟
The average Facebook user has 130 friends*… that‟s
a lot of exposure for your page from just 1 click!
*Source: Facebook

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Get Fans= Potential Customers
Fans  Social Pyramid

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Your Business Presence within
your Consumers world

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The Purpose
Like · · Share

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Key Triggers- Like, Share,
Comment
•Shareable or Engaging
Content
•Contest (Promotions,
Offers, Giveaways,
Incentivisation)

15. Profile vs. Page

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Your Facebook Business Page
• It is necessary to own a Profile in order to create a
Business Page. However you must restrict your
business activities to your Business Page.
• It is against Facebook’s terms and conditions to
run your business using your Profile, and Facebook
may shut down your Profile if you use it for business
purposes.

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Profile-Page Relationship
For example, if your name is ‘John Smith’ and
you have a business called ‘Super Business
Solutions’:

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Have Multiple Admins

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Taxonomy of your Page
Basic image of fan page/

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Taxonomy of your Page
Basic image of fan page/

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Cover Photo
Basic image of fan page/

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Cover Photo- Details
• This is the first image that anyone landing on your page will see
• Regularly Change it to promote current offers, specials,
launches, etc.
• 851 pixels wide and 315 pixels tall. JPG or PNG file
• Cover photo may not contain more than 20% Text. less than
100 kilobytes

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Pinned Posts
A Pinned post always appears in the top left of a Page's
timeline and has a flag in its top-right corner.
You can now „pin‟ any post that you think is important.
Why?

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Pinned Posts
– The Pinned posts are very visible to anyone who lands on your page.
-A Pinned post will remain on the top for 7 days.
-Tip!- Direct people to your Landing Page Tab by Pinning a post – This
pinned post should have a creatively designed image of your Offer.
Since Landing Pages are designed with an Offer to entice the visitors
to Like and become a Fan, it continues to be important that people
should somehow be made to visit your Landing Page. A compelling
„Pinned Post‟ with a creative imagery can help achieve this objective.

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Pinned Posts

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Admin Panel
Basic image of fan page/

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Admin Panel Page Info Settings
Basic image of fan page/

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Building a good Info Page
• I.e. make sure to include relevant keywords so
the page is optimized for search engines
• Google Keywords Tool:
https://adwords.google.com/select/KeywordToolExternal

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Admin Panel Settings
Basic image of fan page/

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Admin Panel Admin Roles

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Getting a Vanity URL
• Ensure you get a Vanity URL:
www.facebook.com/YourBusinessName
• You can sign up for your Vanity URL here:
http://www.facebook.com/username/

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Getting a Vanity URL

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Promote it!

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Getting those first fans
•From the Admin Page, you can invite your email
contacts, invite friends, share your page and create an
ad from the Build Audience drop-down menu.

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Step 1 – Getting those first fans
1. Complete the Page Info fields
2. Upload Cover Photo and Profile Photo
3. Set Apps to showcase products
4. Do a few Updates

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Step 1 – Invite Friends

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Step 2 – Invite Email Contacts

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Step 3 – Getting More fans
• If you send regular email updates, add a link to
your Facebook page in the email template (e.g.
on a sidebar or at the bottom)
•Partner with other brands or local organizations to
create co-promotions.
•You can also cross-promote by posting on each
other‟s Pages
•Updates on Community Pages, Associations‟
pages, Business Support Organisations, etc.

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Step 1 – Getting those first fans

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The Purpose
Like · · Share

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Key Triggers- Like, Share,
Comment
•Shareable or Engaging
Content
•Contest (Promotions,
Offers, Giveaways,
Incentivisation)

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Engaging with other members
and businesses
• “Fill in the blank” posts inspire engagement and
encourage people to be creative and interactive.
For example, you can post a fill-in-the-blank
question such as My New Year’s resolution is
_____. People who like your Page can then
share their own New Year's resolutions as a
comment on the post.
• Post a picture and ask people to come up with
the best caption.
• Asking questions encourages people to respond
and engage with your Page.
• Post exclusive content or news to get people
talking about your Page and sharing content with
friends.

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Always Ask Questions
• Ask questions (in your status updates) often

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Ask Questions or End with Questions
• Questions incite a response – especially
compelling ones
• Why do you want responses? Because when a
fan responds, their friends will see it on their
News Feeds
• In other words, there is a viral effect – which
means more exposure for your brand or business!

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Incite a response!
• Posting content that incites a response is key.
There are many creative ways this can be done
• For example, Walmart frequently post „fill in the
blank‟-style updates, which incite many people to
respond

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Incite a response!
• Taking advantage of national holidays typically
results in a very high rate of comments
• E.g. Target on 4th July:

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Incite a response!
• Amazon received a high response on 4th July by
using the Questions feature:

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Incite a response!
• Commenting on popular, newsworthy events:
• Sporting events work very well – remember,
Australians love their sports!

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The Purpose
Like · · Share

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Key Triggers- Like, Share,
Comment
•Shareable or Engaging
Content
•Contest (Promotions,
Offers, Giveaways,
Incentivisation)

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• SHOWCASE PRODUCTS & SERVICES
• CONTESTS, PROMOTIONS, GIVEAWAYS

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Content is King
Contest is Queen!!
• Contests
• Quiz
• Sweep
• Coupon
• Scratchies,

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Promotion Guidelines
Don‟t Get Your Page Banned!

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It‟s About
First 10 people to comment on this post win tickets.
Press Like on this comment to go into a draw to
win a prize.
Upload a photo to our wall to enter and win!
Tag yourself in this photo and win tickets.
25th fan will win a slab of beer!

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SWEEPSTAKE

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WELCOME

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PHOTOCONTEST

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Photo Contest- Before Like

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Photo Contest- After Like

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Photo Contest- Submit Photo & Invite
Friends

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Photo Contest- Before Like

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Photo Contest- After Like

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Scratch & Win!

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Thank You