1. OWN THE MEDIA
OR THE MEDIA WILL OWN YOU
LUCAS MELLO MAURO SILVA CRIS MONTEIRO RICARDO GUERRA
CEO - LIVE SÃO PAULO CREATIVE DIRECTOR - LIVE SÃO PAULO MARKETING MANAGER - PEPSICO HEAD OF CONSUMERS CHANNELS - ITAÚ
terça-feira, 13 de março de 12
3. PAID OWN
MEDIA MEDIA
EARNED
MEDIA
#OWNMEDIA
terça-feira, 13 de março de 12
4. PAID OWN
MEDIA MEDIA
EARNED
MEDIA
#OWNMEDIA
terça-feira, 13 de março de 12
5. THE RISE OF OWN MEDIA
NEW DIGITAL TECHNOLOGIES
IMPACT OF STARTUP CULTURE ON BRANDS
FACEBOOK FANPAGES, A NEW FRIENDLY ENVIRONMENT FOR BRANDS
#OWNMEDIA
terça-feira, 13 de março de 12
6. NIKE
MAURO SILVA
CREATIVE DIRECTOR
LIVE SÃO PAULO
#OWNMEDIA
terça-feira, 13 de março de 12
8. WATCH THE COMPLETE VIDEO CASE ON THE LINK: http://VIMEO.com/37520005
terça-feira, 13 de março de 12
9. AMBASSADORS PROJECT
AMBASSADORS EVENT
AMBASSADORS KIT
FACEBOOK ADS TRAINING EVENTS CONTENT
INDOOR MEDIA INFLUENCERS GROUP ON FACEBOOK
AMBASSADORS CO-CREATIVE SESSIONS
TV CAMPAIGN NIKE BLOG
PAID OWN
SPORTV SPECIAL CONTENT TWITTER CONTENT
MEDIA MEDIA FACEBOOK CONTENT
PRINT CAMPAIGN
INSTAGRAM CONTENT
ONLINE DISPLAY MEDIA CAMPAIGN RUNNING CLUB EXPERIENCE CONTENT
PARTNER BLOGS MEDIA GOODSTUFF TAB ON FACEBOOK
CORRIDASPRIO TAB
EARNED
MEDIA
PRESS CONFERENCE
PRESS RELEASE
PRESS RUNNING TEAM
#OWNMEDIA
terça-feira, 13 de março de 12
10. NIKE
HIGHSCHOOL UNIVERSITY MID 30s
#OWNMEDIA
terça-feira, 13 de março de 12
11. NIKE
HIGHSCHOOL UNIVERSITY MID 30s
#OWNMEDIA
terça-feira, 13 de março de 12
12. NIKE
HIGHSCHOOL UNIVERSITY MID 30s
#OWNMEDIA
terça-feira, 13 de março de 12
13. NIKE
HIGHSCHOOL UNIVERSITY MID 30s
#OWNMEDIA
terça-feira, 13 de março de 12
14. NIKE
WE NEEDED TO CREATE NEW RUNNING CULTURE
WE NEEDED TO CREATE A BEHAVIOR
WE NEEDED TO BUILT IT FROM INSIDE
#OWNMEDIA
terça-feira, 13 de março de 12
15. OWN MEDIA BUILDING
NIKE STARTED TWITTER 5 YEARS AGO
@NIKECORRE: 169.183 FOLLOWERS
STARTED FACEBOOK FANPAGE
3 YEARS AGO: 297.760 FANS
INFLUENCERS GROUP
1 YEARS AGO: 3.000 RUNNERS
#OWNMEDIA
terça-feira, 13 de março de 12
16. NIKE
PEOPLE ARE NO LONGER ONLY CONSUMERS
PEOPLE ARE ALSO THE MEDIA
OUR OWN MEDIA WAS OUR VERY TARGET
#OWNMEDIA
terça-feira, 13 de março de 12
36. ITAÚ 8th LARGEST BANK IN THE WORLD
50 MILLION CLIENTS
40% OF CREDIT CARD MARKET SHARE
2 MILLION ONLINE DAILY VISITORS
30.000 ATM
4.000 BRANCHES
#OWNMEDIA
terça-feira, 13 de março de 12