1. Maureen Sikora

2.  “Can You Hear Me Now?”

3. A means of convincing people:
 to buy a certain product
 to believe something or act in a certain way
 to agree with a point of view

4.  Bandwagon
 Testimonial
 Cardstacking
 Namecalling
 Snob Appeal
 Repetition
 Glittering Generalities
 Scientific Data
 Plainfolks
 Positive/Negative Consequences
 Emotional Appeal

5.  Get in and sing with us!!
 Encourages the reader to do what “everyone”
else is doing. If the reader “follows the
“crowd” he or she will be “cool.”

7.  “Ive already done this, so I can tell you…”
 Usesthe personal story to encourage the
reader to try something. *People are
sometimes more willing to do something if
someone else has already had success with it.

8.  “How many more cards can I stack
up there?”
 *Only shows the “positive” side of
the story. The writer gives
multiple reasons, one after
another. The abundance of
reasons can intimidate the reader
from disagreeing.
 Common way for people to argue
their side…stacking up the reasons
why, without the other view
 Used in politics a lot

9.  “Nah Nah, you’re not as good as me!”
 The writer is trying to make the other side
look bad.
 The reader sees it as something they don’t
want to be associated with.

10.  “I’m absolutely perfect!”
 The reader will want to be like the
expensively dressed “rich” people who use
this product or thing.

11.  “If I just keep saying it, eventually, you’ll
believe me.”
 “Repeatedly uses the same phrase or idea (3
or more times).
 Writer uses repetition for an effect. Overuse
of repetition is annoying! Don’t do it!

12.  “But it looks so wonderful! How could it be
wrong?”
 Paints a happy/safe/ wonderful, etc. picture.
The reader thinks “it” is such a great idea that
he or she doesn’t want to disagree with it.

13. I have Proof!!
 A proven fact or idea that the reader must
believe. If a write “makes up” a scientific
fact for an essay, it must be rational,
realistic, and believable.

14.  “Hey neighbor! I have something for you to
try!
 Ordinary people try to get you to buy or do
things. The writer says I’m just like you so
you should listen to me.
 (Think politicians)

15.  “If…..then…”
 Makes the reader think he or she wants or
doesn’t want to have something happen to
him or her.
 Example: Smoking commercials

16. I feel so bad that I’d like to help.
 Writers use words to describe the situation
that they know the audience will react to.
(Example: Babies, puppies, etc.)
 This can be for a happy reaction or a sad
reaction.
 (Babies…cute….ads are funny…they make you
remember.)
 (Hungry children….sad, makes you want to
respond)

17.  If ______ uses this, then it must be cool!!
 Consumers are linking a celebrity with a
certain product in hopes that they will
transfer their love for that celebrity to the
product.