An exploration into the characteristics that make up a sustainable WordPress product, what drives the product and how to sustain value over time.

1. CHARACTERISTICS OF A
SUSTAINABLE
WORDPRESS PRODUCT
MATT COHEN. WORDSESH 2, 2013.

2. SUS·TAIN·A·BLE
[suh-stey-nuh-buh l] - ADJECTIVE
!
Able to be maintained or kept going:
a sustainable process or action.

3. VAL·UE [val-yoo] - NOUN
!
Relative worth, merit, or importance:
the value of a college education; the
value of a queen in chess.

4. WHAT IS SUSTAINABLE VALUE?
CREATE CONSISTENT
VALUE OVER THE LIFETIME
OF THE PRODUCT

5. THE PERCEPTION OF VALUE…
FEATURES?
$$$?
OPTIONS?

6. MYTH-BUSTING…
FEATURES != VALUE
(REALLY? ARE YOU SURE?)

7. A FAX MACHINE HAS
NO VALUE…
IF IT CAN’T FAX
ESPECIALLY IF THERE ARE NO OTHER
FAX MACHINES TO SEND FAXES TO

8. ALSO…
WITH EACH NEW FAX MACHINE,
THE VALUE OF EACH FAX
MACHINE INCREASES
EXPONENTIALLY

9. DECISIONS
OVER OPTIONS
DON’T WASTE YOUR USER’S TIME

10. HOW WELL DOES
YOUR THEME
DISPLAY YOUR
CONTENT?

11. DOES YOUR
eCOMMERCE PLUGIN
HELP VISITORS
PURCHASE?

12. YO DAWG, I HEARD YOU LIKE FEATURES…
SO I PUT SOME FEATURES IN YOUR
FEATURES SO YOU CAN SELL MORE
FEATURES

13. FEATURE-BASED
SELLING
IS SO 2003.

14. MYTH-BUSTING…
!
!
$$$ != VALUE

15. HOW MUCH VALUE
DOES A $99 PRODUCT
TRULY OFFER?
(HINT: NOT $99)
!

16. WHAT IF TWENTY
ELEVEN WAS…
THE ONLY THEME?

17. WHAT IF TWENTY
ELEVEN WAS…
THE ONLY THEME?
AND IT COST $$$

19. YOUR PRODUCT SHOULD
DO WHAT YOU SAY IT DOES
!
…BRILLIANTLY
!

20. EXAMPLES OF SUSTAINABLE VALUE…
MAKE SURE YOUR THEME
DISPLAYS CONTENT
AND LOOKS GREAT.
!

21. WHAT IS SUSTAINABLE VALUE?
TRUE SUSTAINABLE VALUE
IS ENSURING YOUR
CUSTOMER FEELS GREAT
ABOUT YOUR PRODUCT

22. EXAMPLES OF SUSTAINABLE VALUE…
ADD SUPPORT FOR THE
PRODUCTS YOUR
CUSTOMERS
ALREADY USE.
!

23. EXAMPLES OF SUSTAINABLE VALUE…
DON’T BE AFRAID TO
RECOMMEND A PRODUCT
YOU DIDN’T CREATE, IF IT
HELPS YOUR CUSTOMERS.
!

24. EXAMPLES OF SUSTAINABLE VALUE…
DON’T TRY TO DO IT ALL.
!
!
!
!
LEAVE THE SINK
IN THE KITCHEN.

25. “Constant vigilance, my boy!”
“Bloody hell…”

26. TRUE VALUE IS HARMONY.
!
PRODUCTS, WORKING
TOGETHER TO ACHIEVE THE
DESIRED RESULTS.

27. AMA?
ASK MATTY ANYTHING…

28. THANKS!
@mattyza
http://matty.co.za/