1. ADVERTISEMENT ANALYSIS
Cravendale- The Muppets
Channel 4- Jamie Oliver Table Tennis

2. Cravendale – The Muppets

4. Cravendale- The Muppets
- Advertising Cravendale milk, Kermit backpack and The Muppets movie.
- Target audience: All ages. Older audiences will remember The Muppets better.
Nostalgic.
- Company Synergy/ partnership to help sell the two products.

5. • Form: Stand Alone
• Style: Humorous

6. Persuasive techniques
• Nostalgia.
• Celebrity endorsement.

7. A.I.D.A
The Cravendale Muppets ad does follow the AIDA Theory.
The Muppets attract your Attention.
The FREE Muppets backpack arouses your Interest.
The fact that Kermit (a celebrity) has the backpack makes you
Desire the product.
The advert is nostalgic and could bring back fond memories of
The Muppets Show. This could make the viewer want to watch
the movie. This could be the Action part of the advert.

8. Codes and Conventions
• Talk through ad
• Mise-en-scene/iconography
• Lighting
• Camera shots/angles
• Editing
• Sound Effects/music
• Visual Effects/Computer Graphics

9. • Overt Message.
• Milk isn’t actually advertised other then the
milk carton on the table and cereal.
• The films being advertised on a Cravendale
advert. Company Synergy.

11. Channel 4- Jamie Oliver table tennis
• Advertising Channel 4 to gain more viewers.
• Target audience: All ages because ………….

12. • Form: Stand Alone
• Style: Humorous table tennis in a Graveyard.

13. Persuasive techniques
• Celebrity Endorsement- Jamie Oliver
• Entertainment.
• No benefits are offered and there is no USP.

14. A.I.D.A
• Jamie Oliver attracts your Attention.
• The fact that Jamie Oliver is playing table
tennis creates Interest.
• Action could persuade you to watch Channel 4
on the basis of this advert.
• I didn’t think that the Desire part of AIDA
applied with this advert.

15. Codes and Conventions
• One long take.
• Camera follows Jamie Oliver (Documentary
style)