2. Target Audience Research
Game: FIFA 13
Name: Ross
Age: 16
Gender: White Male
Interests: Football, Pool, Snooker, Rugby league, Darts, films, socialising
Occupation: Full time student
Currently unemployed
Relationship Status: Single
Likes: Topman, Hollister, Nike, Adidas, top gear, Family Guy, Man vs Food, Mrs
Browns boys, Batman, Avengers, Seth McFarlane, Tom Hardy, Adam
Sandler, Jenifer Aniston, MOTD, Lee Evans
Dislikes: Arrogant people, TOWIE, Made in Chelsea, people full of
themselves, Jedward.
3. Target Audience Research
Game: FIFA 13
Name: Jake
Age: 18
Gender: White Male
Interests: Football, Rugby league, Darts, films, socialising
Occupation: Full time student
Currently unemployed
Relationship Status: single
Likes: Topman, Nike, Adidas, top gear, Mrs Browns
boys, Batman, Avengers, Seth McFarlane, Tom Hardy, Adam
Sandler, Jenifer Aniston, John Bishop
Dislikes: Arrogant people, TOWIE, Made in Chelsea, Rylan
4. Target Audience Research
Game: FIFA 13
Name: Elliot
Age: 18
Gender: White Male
Interests: Football, xbox, films, socialising, Music
Occupation: Full time student
Currently unemployed
Relationship Status: in a relationship
Likes: Topman, Nike, Adidas, top gear, Batman, Avengers, Tom Hardy, Adam
Sandler, John Bishop, Harry Potter
Dislikes: TOWIE, Made in Chelsea, chavs
5. Overall Target Audience.
• The average age for a consumer of FIFA 13 is 16-18. The consumers that
buy FIFA are all sports fanatics and know the game and all of the rules.
This is portrayed through the game as there is no explanation of rules
needed while a consumer is playing.
• Approximately 2/3 of the British population are supporters of football or
follow football in some way. Therefore EA are particular at selling the item
in the UK as they know young supporters such as Elliot, Jake and Ross are
all willing to pay for the item.
6.
7. • Corey is a born and bread Everton fan. Now at 19 he has
played football and watched football since the age of four. As
a life long fan of football, travelling many miles to watch
games he is a vital stereotype to FIFA 13 consumers. “As a
football fan I have purchased every game of FIFA since I can
remember, buying new consoles such as Playstation 2 and
recently purchased an Xbox 360 so I can continue playing my
favourite game of all time.” Corey is a typical football fan who
loves the game dearly. He is just one of the thousands who
have done this and will continue buying FIFA for as long as I
can remember.
