1. Audience Research:
Immediate audience: My immediate audience would be people who are gluten free or suffer from
gluten for a different reason, or maybe it could be a viewer who knows someone who suffers from
gluten. The reason these people would be watching it is because they are affected or know
someone who is affected by the topic (gluten) being discussed in the documentary.
Age: The age of my ideal audience would need to be at the ages of fourteen and above. The pure
reasoning behind this is that when I am explaining what gluten is and how it affects people in my
documentary, I fear that younger aged audience (13 and under) may find it difficult to follow and
understand some of the words being used.
Gender: The gender for my audience shall be mixed (male and female). It makes no sense for me to
target one specific gender of audience for this documentary because the documentary does not
swing in the favour of one or the other genders favour. For example I was to do a documentary on
racing car’s mixed with gun’s and explosions you could immediately relate that to male gender
target audience. However gluten is a concern and interest to both genders (none more than the
other) so I would rather target both genders than one.
Socio-economic: There is no point in choosing an audience class (upper, middle and lower class) in
socio-economic category. The reason behind this being that my documentaries topic (gluten) does
not favour any specific class because it affects people and interest’s people within all three classes.
For example if I was doing a documentary on how upper class individuals were about to be taxed
allot more, that would make sense for me to choose upper class as my target audience because it is
affecting them. However with gluten, because it affects and interests audiences from all three
classes I will prefer to target all three classes or none at all.
Demographics: It is difficult for me to choose a specific group or groups from the demographic chart
because I feel that my topic is of importance to individuals from all the groups. If I had to choose a
group, it would probably be group A which consists of doctors and professionals. They may take
great interest in the documentary because it is covering something in their expertise or something
they have heard of but are still curious about.