1. Brand Identity Brand Academy Vodafone Dublin 24 november 2008 Martien Heijmink

3. identity

4. identity brand

5. identity brand management

6. identity brand management marketing communication design

7. communication brand marketing identity management design typography photography strategy consumers colour printing web 2.0

8. design management marketing communication pr culture typography hr leadership printing politics strategy Legal affairs packaging presenting consumer research brand positioning Aaker experience economy audit brandmanagement brand equity briefing agencies co-branding corporate identity consistenty creativity budget endorsement esthetics image npd internal branding kapferer designproces competition Porter vision mission webdesign ugc crowdsourcing photography photoshop trendwatching advertising procesmanagement brand personality Peters perception dtp design history implementation

9. The Jedi Army Knife

10. Uomo Brand identityversalis

15. Evolution

17. Culture

21. “ With just very little information,our brain is able to recognize a symbol. Fast activation of our brain is important for judging new situations This first hunch, this idea or this opinion is based on our knowledge about the way the world is organised and is based on earlier experiences.”

28. Logo A logo is a visual ‘trigger’ for a brand, product of service

29. What is a brand?

31. Brands are references brands and brand identities help us to translate and select the infinite number of signals which we’re confronted with every day

36. Trends

40. “ In the past, corporate identity was about control and consistency. With too much control, people tend to forget about content. In the era of blogging, social networking and user-generated content … a bit of flexibility is essential.“ (Wolf Olins) Dynamic Brand Identity

42. Over-controlled brands are starting to look stiff and old-fashioned, but not all clients (and certainly not all design companies) have yet woken up to this latest shift. (Johnson Banks)

43. As brands become less the property of an organisation and more the banner of a movement, ownership will become even looser. Logos will be things other organisations, and individuals, can borrow and adapt.

48. Corporate Identity for Casa di Musica, by Stefan Sagmeister

49. Graphical views of the building

50. From the different views of the building, a system of logos is created.

51. Through the different views of the building, 17 facets are defined — from those a 17-point color-picking mechanism is created.

52. Need we say that the possibilities are endless?

53. And what would a mutable identity be without its own customized software?

57. Copycats, look-alikes, plagiarism and other side-effects of web 2.0

58. iPhone sciPhone

70. ‘ fodavone’

81. Vodafone in the blogosphere