SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
Â
Big Apple Vtm Social Media Optimization And Strategy
1. Social Media Optimization and Strategy Presented to the Big Apple Chapter of Ingram Micro VTN By Matt Singley http://mattsingley.com
2. Who Am I? Serial Entrepreneur Former Ingram Micro VAR Los Angeles based Social Media Strategist Beach Bum Currently working with Geodelic, Mashable, Life Without Limbs, FixMyLoveand Resume Bucket 2 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
3. What Is Social Media? n. Social Media [soh-shuhlmee-dee-uh] Social media is online content created by people using highly accessible and scalable publishing technologies. The content is interactive and dynamic, not controlled by any one person or entity. 3 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
4. Why Should I Care? Iâm too busy I canât make any money off of social networks I wouldnât even know where to start That stuff is for kids 4 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
5. The Money Issue Twitter is not a silver bullet Big businesses are reporting big revenue as a result of Social Networks You probably wonât make money directly from Social Networks, but will make money because of Social Networks 5 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
6. Who Is Online? Facebook user: Married (40%) average income of $61k (Biggest growth in 35-54 year olds) Twitter: Entrepreneurial , average income of $58k LinkedIn: Professional, average income of $89k 6 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
7. About Being Too Busy⌠You can âworkâ your social networks in 10-30 minutes per day Use tools to do the job for you Likely a first touch point with potential customers Can you afford not to find the time? 7 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
8. Those That Engage, Earn In a recent study of 100 top companies, those brands that were the most engaged saw their revenue grow over the past year by 18% while the least engaged brands saw losses of negative 6%. 8 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
9. Social Media On A Dime If you have limited time and resources (and who doesnât?) focus on the âbig threeâ Blog Facebook Twitter 9 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
10. So Where Do I Start? Secure Monitor Create Engage 10 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
11. So Where Do I Start? SECURE Find what is available http://namechk.com/ Grab the big names! Twitter, Facebook, LinkedIn Use an email alias to register (e.g. socialnetworks@mattsingley.com) 11 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
12. So Where Do I Start? MONITOR Google Alerts Technorati/Google Blog Search Craigslist Feeds (e.g. âIT Helpâ) Paid Services (Radian6) 12 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
13. So Where Do I Start? CREATE Blog: 1-2 times per week Facebook: 3-5 times per week Twitter: 2-3 times per day (you can do it!) 13 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
14. So Where Do I Start? ENGAGE Social Media is a two way conversation, not a podium. Reply and comment on what other people are doing as wellâŚthis will develop trust and loyalty. 14 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
15. Tools of the Trade Tweetdeck (http://tweetdeck.com) This is âair traffic controlâ for Twitter CoTweet(http://cotweet.com) Multi-author, schedule posts Bit.ly (http://bit.ly) A URL shortener and tracker Google Reader (http://google.com/reader) Aggregate your keyword searches WordPress (http://wordpress.org) If you donât have a blog, make one right away and keep it within your domain (YourCompany.com/blog) 15 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
16. Tools of the Trade CoTweet allows strategic responses and assigned tasks. Donât let customers go unanswered! 16 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
17. Mobile Tools of the Trade iPhone: Twitterfon (easy to use, lightweight client) or Tweetdeck Blackberry: Twitterberry (everything you need) Windows Mobile: http://dabr.co.uk This browser-based Twitter client is quick and robust 17 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
18. Ethics Disclosure, Disclosure, Disclosure! Disclose who you are, who you work for and any other relevant affiliations from the first encounter. Disclose any business/client relationship if communicating on behalf of a third party. Comply with all laws and regulations âŚremember, the FTC is watching! 18 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
19. The Bottom Line Social Media is more than fun and games, it is relationship marketing. Go to where your customers are, do not wait for them to come to you. Donât give up! Relationships take time, but they are worth it in the end. TIME + TRANSPARENCY = TRUST 19 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
20. The REAL Bottom Line TIME + TRANSPARENCY = TRU$T 20 Big Apple Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
21. Contact Matt Singley Twitter: http://twitter.com/mattsingley Facebook: http://facebook.com/mattsingley Blog: http://mattsingley.com/blog Office: 323-774-1269 Email: matt@mattsingley.com 21 Pacific West Chapter of Ingram Micro VTN | Social Media Optimization and Strategy By Matt Singley http://mattsingley.com
Big stats: http://www.readwriteweb.com/archives/who_uses_social_networks_and_what_are_they_like_part_2.phpFacebook growthhttp://www.istrategylabs.com/2009-facebook-demographics-and-statistics-report-276-growth-in-35-54-year-old-users/