It is very necessary to have effective SEO for e-commerce or online marketing. It helps to keep profitable and well-organized businesses. This presentation gives you some simple steps that must be followed while optimizing your website.For more details call us at 1-800-353-8867 or Email us at info@mattsdavidson.com and Visit us at http://www.mattsdavidson.com/ .
2. It is very necessary to have effective SEO for e-commerce or
online marketing. It helps to keep profitable and well-
organized businesses. This presentation gives you some
simple steps that must be followed while optimizing your
website.
3. Keyword Research
⢠Identify keywords
⢠Find the primary keyword and secondary keywords
⢠Correct keywords will bring your website to the top
⢠It will also bring the correct customer group to your business
⢠Most popular Keyword tool is Google Keyword Tool
4. Competitor Knowledge
⢠Should have knowledge of their competitors and their rank.
⢠Understand your market niche
⢠Understand your major competitors and their strong and
weak points
⢠Learn about their strategy and tactics.
⢠Use backlink checking tools
5. Search Engine Friendly Website
⢠Website should be design as SEO friendly.
⢠Help to increase the site rank and the web traffic.
⢠Conduct a search engine compatibility review before start
your website development.
6. Content
⢠Writing a high quality, engaging and unique piece of content
⢠Can improve websites ranking in SERP
⢠Update your contents of websiteâs activities or blog at regular
interval
7. Link Building
⢠Help search engines to index your web pages.
⢠Help to distribute page ranks among sub pages
⢠It displays many web pages on search results.
⢠Help you to increase the page rank.
8. Search engine submission
⢠Manually submit web pages to search engines or web
directories
⢠Some search engines may charge extra fees for manual
submissions.
9. Sitemaps and robots.txt
⢠Useful for both search engines as well as users
⢠A sitemap helps visitors to keep eyes on all the website pages
& links.
⢠Robots.txt file should be used to protect privacy by blocking
urls which should not be indexed in search engines
10. Web Analytics
⢠Essential both in terms of auditing a website and assessing
your SEO activity
⢠Help you measure your results and prompt you in which
direction to move.
⢠Use tools like Google Analytics and Yahoo reporting tool.
11. Monitor the process continuously
⢠Continuous monitoring and campaign management are
necessary for a successful SEO strategy
12. Contact Us:
Matts and Davidson
Tel. 1-800-353-8867,
1-914-220-6576
www.mattsdavidson.com