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Social loyalty presentation to loyalty lab conference 5 13-10

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Matt Moog
Matt Moog

Viewpoints Network presentation to Loyalty Lab seminar about Social Loyalty

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How to build and leverage a Social Loyalty Program Matt Moog Founder & CEO [email_address] 312.447.6111
Central premise of this presentation ,[object Object],[object Object]
Forrester Research ,[object Object],[object Object],[object Object]
Yahoo Design Pattern Library – Social Motivators
Viewpoints.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Levels, Badges & Points
Users like to collect “special” badges as well
Think of engagement across your stakeholders
Motivating users to contribute with readership stats
What actions do you value?
The Triple Bottom Line of Social Commerce SM
How much is user content worth to your business? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Matt Moog Founder & CEO 312 447 6111 [email_address] http://www.viewpoints.com/aboutme/Matt http://twitter.com/mattmoog http://www.linkedin.com/in/mattmoog http://onpoint.viewpoints.com/ www.viewpointsnetwork.com
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