Virtual Economy Review: Dog World
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A review of the virtual economy inside the MySpace application Dog World, conducted during the MySpace devJam on February 5th, 2009
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Virtual Economy Review: Dog World
- 1. Slide title goes here… App Review: Dog World Matt McAllister, Director of Marketing, Offerpal Media, Inc. Randal Truong, Product Manager, DogWorld Offerpal Media Inc. Confidential
- 2. Review: Dog World Application: Dog World Developers: GoodTree Launched: October, 2008 Active Users: 805,530 Description: More than just a fun game! We are helping save abandoned animals living in shelters across the world. Together we can make a difference. Accept your gift. Donations Benefit: SPCA
- 3. Dog World: Currency Overview Rubies GoodDollars Pet Points • Let you buy • The most common • Earned by sending “premium” items currency in DW gifts to other pets • Purchased through • Earned through a • Tied to donations PayPal only number of sources to SPCA • Cannot be earned • Redeemable on a • Not redeemable number of sinks any other way
- 4. Dog World: GoodDollar Sources Sources: Logging in • Invites • Activities • Offers •
- 5. Dog World: GoodDollar Sources Sources: Logging in • Invites • Activities • Offers •
- 6. Dog World: GoodDollar Sources Sources: • Logging in • Invites • Activities – Care for pets – Find prizes – Sell items • Offers
- 7. Dog World: GoodDollar Sources Sources: Logging in • Invites • Activities • Offers •
- 8. Dog World: GoodDollar Sinks Sinks: Basic items • Premium items • Gifts • Commenting • Promotions •
- 9. Dog World: GoodDollar Sinks Sinks: Basic items • Premium items • Gifts • Commenting • Promotions •
- 10. Dog World: GoodDollar Sinks Sinks: Basic items • Premium items • Gifts • Commenting • Promotions •
- 11. Dog World: GoodDollar Sinks Sinks: Basic items • Premium items • Gifts • Commenting • Promotions •
- 12. Dog World: GoodDollar Sinks Sinks: Basic items • Premium items • Gifts • Commenting • Promotions •
- 13. Dog World: GoodDollar Promotion First‐time login shows users “3 Easy Ways to Get Started”
- 14. Dog World: GoodDollar Promotion • Consistent placement in top status bar • Integrated into page design • Contextual placement
- 15. Dog World: Explanations • Extensive FAQ section, with info on GoodDollars, Rubies, Premium Items, etc.
- 16. Dog World: Explanations • Explanation of “How To Earn GoodDollars” on “Get More GoodDollars” page
- 17. Dog World: Game Mechanics Points • Collecting • Feedback • Exchanges • Customization •
- 18. Dog World: Game Mechanics Points • Collecting • Feedback • Exchanges • Customization •
- 19. Dog World: Game Mechanics Points • Collecting • Feedback • Exchanges • Customization •
- 20. Dog World: Game Mechanics Points • Collecting • Feedback • Exchanges • Customization •
- 21. Dog World: Game Mechanics Points • Collecting • Feedback • Exchanges • Customization •
- 22. Questions?