This is the most recent version of my presentation/seminar "Winning Strategies and Your Business". It can be tailored to fit a 1, 2, 4 or 8 hour seminar format.
2. My Objective
To help you produce and profit
more in your business or career
by sharing proven methods,
ideas, strategies and techniques
for online…and offline business
success.
3. Positive
Attitude
• Commit NOW
• Leave the tribe
• 15 minutes daily
• Funny movies
• No more news
• Affirmations
• Get new friends
7. The New Way of Marketing & Selling
The Old The New
Broadcasting – All about YOU Listening and Responding
Newspaper/Print Media
Advertisements
Website, Social Media
Learn to Sell Learn to provide solutions to
problems
Quantity Quality
Hard selling Developing long-term
relationships
12. “Life is not about finding
yourself…
Life is about creating yourself.”
George Bernard Shaw
13. Social Media 101
Key Words to Consider
• Story
• Sharing
• Value
• Connect
• Smaller world
• Influence Others
• PWOMM
• Become a Resource
• Listen and Respond
14. Questions to Consider
• Who are you targeting?
• What do you hope to
achieve?
• What tools will you use?
• How much time, money
and in-house staff will you
invest?
• What value are you going
to share with your
community?
15. Your Basic Objective
Offensive Strategies
•Inform
•Educate
•Entertain
Defensive Strategies
•Listen
•Respond
w/Solutions
Big Hint: Your coach was always right…defense wins
games!
16. Insider Tips
• Determine what
VALUE means to the
consumer
• 99% Value + 1%
Promotion = Success
• How-to’s
• Interviews of
substance
• Tips and Insights
• Recognize your
customers’
achievements
• Connect others for
their own good and
benefit
• Helpful Links
• Articles that YOU
wrote
17.
18. Blog Like a Pro
1. Lede and Major Point
2. Supporting Points, Important Details
3. Analysis & Opinion
4. Conclusion & CTA
Infusionsoft 2.0
Joe Manna
21. The Power of
Linkedin• The 2nd
Radius
• Get Introduced
• Get Recommended
• Search People
• Attract Jobs
• Be Recognized as an
Expert
• Hook people up
22. Free Online Tools
• www.Hootsuite.com
• www.Postling.com
• www.Animoto.com
• www.wordpress.com
• www.MailChimp.com
• www.business.twitter.com/twitter101
• www.commoncraft.com/blogs
• www.commoncraft.com/socialmedia
• www.commoncraft.com
Pages to Follow on Facebook!•Infusionsoft
•Mashable
•AllFacebook.com•Constant Contact•Rich Dad Global•Brian Solis
•NOW Marketing Group•COMSTOR Outdoor•The Meeting Place on Market
23. Recommended Tools
• Flip Video Camera ($75-150)
• Domain name/email at GoDaddy.com ($12-15/yr)
• Constant Contact ($15/month for 500 contacts)
Suggested Reading
• See You At The Top – Ziglar
• Jeffrey Gitomer’s Little Gold Book of YES! Attitude
• Socialnomics – Qualman
• Thinkertoys – Michalko
24.
25. “The things that matter
most must never be at
the mercy of the things
that matter least.”
-Brian Tracy
When design is what you do, your business card had better have some pizazz. Clifton Alexander, who owns Reactor, a Kansas City, Missouri-based firm that does design and branding for the Web, knows how important a cool card can be to a client’s first impression. Reactor's cards can be tailored to say things like, "If you see anybody that knows me, tell them I said hi" or "I see an epic brand in your future." The die cut that lets the card stand up helps garbage-proof your contact info. “Whenever I am in a group setting and hand my card to someone, a crowd tends to gather, and other people request a card for themselves," Alexander says. "This also ensures that the card won't end up in the trash, but instead, could end up sitting on top of a monitor or a shelf in someone's office."
Sergio Delgado laughs at death -- and he has his business card to prove it. The Dallas-based photographer had a show coming up that dealt with the subject of suicide, which inevitably lead him to contemplate his own mortality. When looking for ways to promote the show he came up with the idea for this card. "The thought of doing it as a toe tag just appealed to me," he says. "I thought it was funny, I thought it was gross.”
Kyle Laser was working on improving the Web presence of his family’s Dallas-based printing business when he hit upon an idea: He’d been researching viral marketing as well as search engine optimization when he thought of a fun way the two could intersect. Laser “designed the card just kind of for fun” but the response it got was serious business. He estimates that as many as 10 of the company's largest accounts found out about them by coming across the card online.
When he was between jobs, Bryce Bell, an Oklahoma native, designed these unique business cards to advertise his mechanical skills, but the cards became a venture in and of themselves. “I was inspired by other cool cards I had seen around the Internet," he says. "I wanted to create a card that fit in with my interests and demonstrated my creativity.” And it seems to have paid off, “People have liked it so much that I've been working on starting a business to sell the Cardapult and other unique cards.”
When’s the last time someone called you up just to listen to your voicemail?
Your on the other line or away from your desk….
If my call was “very important to you” like you say, you would’ve answered…
Don’t tell me what day of the week it is…
HELPFUL TIP
Use Sunday afternoon or evening to find 7 great quotes and write out your messages in advance so that Monday – Saturday all you have to do is take 5 minutes to record each morning