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Using online tools   queensland slides
The Deliberative Democracy Consortium
Slides available at:
www.slideshare.net/mattleighninger

            Guides:
      http://bit.ly/M1pvMp
       http://bit.ly/iwjgqn
How much experience do you have with
  public engagement? (a quick poll)

A.                          Quite experienced
                            with face-to-face
                            engagement
B.                          Quite experienced
                            with online
                            engagement
C.                          Quite experienced
                            with both
D.                          Some experience,
                            mainly with face-to-
                            face engagement
E.                          Just beginning
The big picture:
        Two impacts of the Internet
1. Empowering individual citizens (web, email –
   wrapped up in other changes)
2. Empowering citizen
groups (Facebook,
Twitter, other social
media)
First impact:
      How have citizens* changed?
 More educated
 More skeptical – different attitudes toward
  authority
 Have less time to spare
 Better able to find resources, allies, information

* “citizens” = residents, people
Second impact allows for new forms of
            engagement

 More sustained
 Larger, more diverse numbers of people
 Easier for ‘engagers’ – recruitment doesn’t
  have to start from scratch
 More open to ideas from the ‘engaged’
 Need joint planning for engagement
  infrastructure – not just tools
What is not changing
 Need for face-to-face relationships
 Need for an overall engagement plan
 Importance of partnering with other groups,
  organizations, institutions
Questions or comments?
Successful recent public
          engagement tactics
 Proactive about recruitment
 Bringing diverse perspectives together
 Sharing experiences
 Giving people chance to make up their own minds
  (deliberative)
 Different levels of action: volunteers, teams,
  organizations, policy decisions
 Increasing use of online tools
Successful tactic: Proactive recruitment

 Map community networks;

 Involve leaders of those networks;

 Hold a kickoff
  meeting;

 Follow up,
  follow up, follow
  up.
Successful tactic: Small-group processes

  No more than 12 people per group;

  Facilitator who is impartial (doesn’t give
   opinions);
                              Can be online or
                               face-to-face (or
                               both)
Successful tactic: Framing an issue

Provide an agenda or guide that:

 Begins by asking people to talk about why they
  care about this issue or question
 Gives them the information they need, in ways
  they can absorb and use it
 Lays out several options or views (including
  ones you don’t agree with)
 Ends with questions that get people to plan
  what they want to do (not just what they want
  you to do)
Successful tactic: Many levels of action
Using online tools   queensland slides
Using online tools   queensland slides
Successful tactic: Online tools

Particularly good for:
   Providing background information
   Data gathering by citizens
   Generating and
  ranking ideas
   Helping people
  visualize options
   Maintaining
  connections
  over time
Digital divides (plural)

 Overall, Internet access growing
 “Access” – to Internet, to government – has
  never been enough
 Different people use different hardware
 Different people go to different places on the
  Internet
 Communities just as complex online as off –
  recruitment must be proactive
Common mistakes
   Treating Internet as a one-way medium
   Not enough recruitment
   Transparency without proactive engagement
   Gathering ideas and not implementing them
Questions or comments?
Does this presentation match your
 experiences with public engagement?
              (a quick poll)

A. Yes, this fits with my experience
B. No, it doesn’t fit
C. In some ways it does, in some ways it
   doesn’t
D. I really don’t have enough experience yet
   to judge
“Share Your Story, Shape Your Care”
Northwestern Ontario

 • Began in 2009
 • North West Ontario Local Health Integration
   Network, Ascentum
 • Issue: health care planning and improvement of
   health care services
 • 800 participants
 • Received IAP2 award
“Share Your Story, Shape Your Care”
Northwestern Ontario
Element 1 – Online choicebook that provided
background information and data, described main
options
“Share Your Story, Shape Your Care”
Northwestern Ontario
Element 2 – Online “stories and ideas” tool that allowed
people to share experiences, solutions
“Share Your Story, Shape Your Care”
Northwestern Ontario
Element 3 – Conversation guide for face-to-face,
moderated small-group meetings
“Decatur Next”
Decatur, Georgia

 Large-scale planning efforts in 2000, 2010
 Initial Organizer: city government and a local
  nonprofit (Common Focus)
 Issues: schools, race, growth
 450 participants in 2000, 680 in 2010 (city of
  17,000)
Using online tools   queensland slides
“Decatur Roundtables”
              Decatur, Georgia

Outcomes:
 Decatur Neighborhood Alliance
 Promotion of tax abatement plan for seniors,
  other anti-displacement efforts
 Less tension between different groups
 New model for land use decisions
 Extensive citizen input into city’s strategic plan
Successes, limitations of
                    engagement so far

Successes:    Making policy decisions, planning
              Catalyzing citizen action
              Building trust
              Fostering new leadership

Challenges:   Time-consuming (especially recruitment)
              Unsustainable (usually not intended to be)
              Meets goals of ‘engagers,’ not ‘engaged’
              Doesn’t change the institutions
              Limited impact on equity
              Trust, relationships fade over time
Questions or comments?
Using online tools   queensland slides
Using online tools   queensland slides
Using online tools   queensland slides
Why plan for more sustainable
        kinds of engagement?

1.    Sustain the benefits
2.    Allow the ‘engaged’ to set the agenda
3.    Better address inequities
4.    Increase community attachment and economic
      growth
5.    Increase residents’ sense of legitimacy and
      “public happiness”
Using online tools   queensland slides
Community engagement planners should consider
          some key building blocks:
Using online tools   queensland slides
Resources
• www.participedia.net
• www.deliberative-democracy.net
• www.soulofthecommunity.org
• www.everydaydemocracy.org
• www.publicagenda.org
• www.kettering.org
• On Facebook: “Deliberative Democracy
  Consortium” group page
• The Next Form of Democracy
Resources (continued)

• On YouTube: the DDC channel
• Using Online Tools to Engage – and Be
  Engaged by – the Public at
  http://bit.ly/iwjgqn
• Planning for Stronger Local Democracy at
  bit.ly/M1pvMp – and other resources at
  www.nlc.org
Questions or comments?

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Using online tools queensland slides

  • 3. Slides available at: www.slideshare.net/mattleighninger Guides: http://bit.ly/M1pvMp http://bit.ly/iwjgqn
  • 4. How much experience do you have with public engagement? (a quick poll) A. Quite experienced with face-to-face engagement B. Quite experienced with online engagement C. Quite experienced with both D. Some experience, mainly with face-to- face engagement E. Just beginning
  • 5. The big picture: Two impacts of the Internet 1. Empowering individual citizens (web, email – wrapped up in other changes) 2. Empowering citizen groups (Facebook, Twitter, other social media)
  • 6. First impact: How have citizens* changed?  More educated  More skeptical – different attitudes toward authority  Have less time to spare  Better able to find resources, allies, information * “citizens” = residents, people
  • 7. Second impact allows for new forms of engagement  More sustained  Larger, more diverse numbers of people  Easier for ‘engagers’ – recruitment doesn’t have to start from scratch  More open to ideas from the ‘engaged’  Need joint planning for engagement infrastructure – not just tools
  • 8. What is not changing  Need for face-to-face relationships  Need for an overall engagement plan  Importance of partnering with other groups, organizations, institutions
  • 10. Successful recent public engagement tactics  Proactive about recruitment  Bringing diverse perspectives together  Sharing experiences  Giving people chance to make up their own minds (deliberative)  Different levels of action: volunteers, teams, organizations, policy decisions  Increasing use of online tools
  • 11. Successful tactic: Proactive recruitment  Map community networks;  Involve leaders of those networks;  Hold a kickoff meeting;  Follow up, follow up, follow up.
  • 12. Successful tactic: Small-group processes  No more than 12 people per group;  Facilitator who is impartial (doesn’t give opinions);  Can be online or face-to-face (or both)
  • 13. Successful tactic: Framing an issue Provide an agenda or guide that:  Begins by asking people to talk about why they care about this issue or question  Gives them the information they need, in ways they can absorb and use it  Lays out several options or views (including ones you don’t agree with)  Ends with questions that get people to plan what they want to do (not just what they want you to do)
  • 14. Successful tactic: Many levels of action
  • 17. Successful tactic: Online tools Particularly good for:  Providing background information  Data gathering by citizens  Generating and ranking ideas  Helping people visualize options  Maintaining connections over time
  • 18. Digital divides (plural)  Overall, Internet access growing  “Access” – to Internet, to government – has never been enough  Different people use different hardware  Different people go to different places on the Internet  Communities just as complex online as off – recruitment must be proactive
  • 19. Common mistakes  Treating Internet as a one-way medium  Not enough recruitment  Transparency without proactive engagement  Gathering ideas and not implementing them
  • 21. Does this presentation match your experiences with public engagement? (a quick poll) A. Yes, this fits with my experience B. No, it doesn’t fit C. In some ways it does, in some ways it doesn’t D. I really don’t have enough experience yet to judge
  • 22. “Share Your Story, Shape Your Care” Northwestern Ontario • Began in 2009 • North West Ontario Local Health Integration Network, Ascentum • Issue: health care planning and improvement of health care services • 800 participants • Received IAP2 award
  • 23. “Share Your Story, Shape Your Care” Northwestern Ontario Element 1 – Online choicebook that provided background information and data, described main options
  • 24. “Share Your Story, Shape Your Care” Northwestern Ontario Element 2 – Online “stories and ideas” tool that allowed people to share experiences, solutions
  • 25. “Share Your Story, Shape Your Care” Northwestern Ontario Element 3 – Conversation guide for face-to-face, moderated small-group meetings
  • 26. “Decatur Next” Decatur, Georgia  Large-scale planning efforts in 2000, 2010  Initial Organizer: city government and a local nonprofit (Common Focus)  Issues: schools, race, growth  450 participants in 2000, 680 in 2010 (city of 17,000)
  • 28. “Decatur Roundtables” Decatur, Georgia Outcomes:  Decatur Neighborhood Alliance  Promotion of tax abatement plan for seniors, other anti-displacement efforts  Less tension between different groups  New model for land use decisions  Extensive citizen input into city’s strategic plan
  • 29. Successes, limitations of engagement so far Successes: Making policy decisions, planning Catalyzing citizen action Building trust Fostering new leadership Challenges: Time-consuming (especially recruitment) Unsustainable (usually not intended to be) Meets goals of ‘engagers,’ not ‘engaged’ Doesn’t change the institutions Limited impact on equity Trust, relationships fade over time
  • 34. Why plan for more sustainable kinds of engagement? 1. Sustain the benefits 2. Allow the ‘engaged’ to set the agenda 3. Better address inequities 4. Increase community attachment and economic growth 5. Increase residents’ sense of legitimacy and “public happiness”
  • 36. Community engagement planners should consider some key building blocks:
  • 38. Resources • www.participedia.net • www.deliberative-democracy.net • www.soulofthecommunity.org • www.everydaydemocracy.org • www.publicagenda.org • www.kettering.org • On Facebook: “Deliberative Democracy Consortium” group page • The Next Form of Democracy
  • 39. Resources (continued) • On YouTube: the DDC channel • Using Online Tools to Engage – and Be Engaged by – the Public at http://bit.ly/iwjgqn • Planning for Stronger Local Democracy at bit.ly/M1pvMp – and other resources at www.nlc.org

Hinweis der Redaktion

  1. The DDC network includes practitioner organizations, operating foundations, and academic researchers
  2. This is the challenge – and opportunity – we all face, no matter what kinds of organizations we lead or belong to
  3. Face-to-face and online communication enrich one another; surveys show that online use increases desire for face-to-face communication. Name other partners?
  4. Sometimes this means action by citizens that is seeded by gov’t with small grants
  5. Refer to Using Online Tools guide
  6. “ Embedded in the DNA of online tools are two values: democracy and transparency”
  7. Change slide
  8. Show movie here Systems, not just tools