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8+1 ways to leverage mobile for marketing
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8+1 ways to leverage mobile for marketing
1.
© promobikes.eu
eight + one ways to leverage mobile for marketing by @matthieuhoule
2.
mobile is sexy
3.
30% of our
digital searches coming from mobile 3 million downloads
4.
quick intro on
device + users
5.
ultimate marketing tool
6.
7.
critical mass
8.
Updating my Facebook
status! not just the young cool dudes
9.
(i mean it)
10.
Source: Quorus Consulting
Group smartphone penetration
11.
covers the whole
purchasing process Awareness Purchase decision (Transaction)
12.
“ I’m ready
to buy. Are you ready to sell?”
13.
have contacted
a business following a local search on their phone. Source: Google/IPSOS 77%
14.
Source: Google/IPSOS have
purchased following a local search on their phone 44%
15.
Source: Google/IPSOS have
taken action in less than 24 hours! 88%
16.
Source: Google/IPSOS Price
information 49% Product Info / reviews 44% Promotions / Coupons 40% Inventory 34% Locate retailer 54% 79% use their phone when shopping
17.
http://essenceoffood.wordpress.com/about/
meet Hall, “ the crazy baker”
18.
19.
20.
1,000,000 applications
21.
app user retention
Source: Flurry Analytics; Retention = user from any time that also used app within last seven days Android iPhone
22.
23.
Source: YP.ca mobile
usage by platform @ 60% 15% 15% Web Mobile 10%
24.
25.
presence: audience already
there…
26.
27.
If your content
is here It’s here too!
28.
29.
http://www.flickr.com/photos/nsub1/2281211792/
the state of your mobile destination?
30.
© bumptap
31.
© bumptap
32.
33.
34.
Mobile Placement
35.
36.
“ Display Advertising”
Source: iAD
37.
38.
plenty of options…
39.
40.
41.
42.
43.
44.
45.
it might feel
a bit like this
46.
47.
free vs time
bonus tip
48.
[email_address] @matthieuhoule linkedin.com/in/matthieuhoule
thanks! www.matthieuhoule.com
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