Conversion triggers

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Keynote Speech from the 2011 affili@syd conference given by Susan Bratton, CEO of Personal Life Media, and Chair Emeritus of Ad:Tech globally, and one of the world's leading authorities on conversion triggers in online marketing.

Business Technology

Conversion Triggers ,[object Object],[object Object],http://conversion triggers.com

Success = Traffic + Conversions Copy Semiotics Design Testing Keywords Empathy Story Triggers Structured Communications ➫ ➫ ➫

“We copy writers would like to believe copy is paramount, yet it’s only about 20% of the success equation...

it’s the offer that matters most.” – Craig Eubanks – Craig Eubanks

The 4 Realms of Persuasive Marketing Persuasive Marketing

Structured Communications Story Telling CopyWriting Neuro-Marketing

Cheat Sheets & Book Excerpts http://conversion triggers.com

Neuro-Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“Join in the conversation a person is having with himself .” – David Garfinkel – David Garfinkel

Copy Writing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Story Telling ,[object Object],[object Object],[object Object],[object Object]

“Persuasion is a sequence of emotions that take a prospect from interest to action.” – Alex C.

Structure ,[object Object],[object Object],[object Object],[object Object]

Words That Work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bob Stone’s 7-Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Formula for Winning Sales Letters

Garfinkel Critique “ Suz, I don’t see this as an offer . I see it as a slice of the customer’s future perceptions after the benefits of your course has kicked in...” “ Those sound like great therapist questions... but they don’t create any urgency to buy your product, as far as I can tell.” “ Uh... this doesn’t make me trust you, it makes me hate you . DON’T tell me it’s my responsibility... that REALLY doesn’t work in sales. It’s great for shaming me , however. I would restart this one from scratch.”

Thank you! Claim Your Free Gifts http://Conversion Triggers.com Triggers.com Triggers.com Triggers.com Triggers.com

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