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gbanga.com
«How to make things fun»
Gamification webilea event by i-net in Basel
May 6 2014
Matthias Sala
matthias@gbanga.com
gbanga.com
gbanga.com since 2007
gbanga.com
Complexity
Kevin Sherdian using complex machinery (Wikipedia/Wikimedia)
http://en.wikipedia.org/wiki/File:Kevin_Sheridan_in_CSIRO_Dapto_radiospectrograph_room_ca_1950.jpg
gbanga.com
Simplicity
http://blog.codinghorror.com/the-one-button-mystique/
gbanga.com
What is more fun?
Complex things Simple things
gbanga.com
What is more fun?
Complex things
. A lot of choices
- High potential for faulty
interaction
- High potential for
frustration
+ Potential for achievement
(feeling challenged)
Simple things
. Few choices
+ Low chance for faulty
interaction
+ Medium potential for
frustration
. Potential for achievement
questionable?
gbanga.com
Skill
Challenge
Flow
Simplified flow model by Csikszentmihalyi
Boredom
Anxiety
gbanga.com
«Not too simple – not too
difficult»
gbanga.com
Skill
Challenge
Boredom
Anxiety
Flow
Start easy
Trickier over
time
gbanga.com
Skill
Challenge
Migrate to
next
product
More features
with iTunes
Use double-taps
and other
advances features
Start listening
to music
straight away
Progression Levels
gbanga.com
Skill
ChallengeVery hard to
get started
Eventually stays
with product that
can do everything
Very proud
who made it
Badges
Progression Levels
gbanga.com
Reveal challenges over time
– inviting newbies and
experts
gbanga.com
gbanga.com
Compulsion Loop
Do
action
Get
reward
Adapt
strategy
http://www.gamasutra.com/view/feature/131494/behavioral_game_design.php
http://www.gamasutra.com/view/news/39341/Opinion_Compulsion_Loops_In_The_Short_Medium_and_Longterm.php
gbanga.com
Kill
monster
Win
gold
Buy
stuff
http://thenounproject.com/term/coins/31381/,
http://thenounproject.com/term/shopping-bag/41220/,
http://thenounproject.com/term/monster/24990/
Start
gbanga.com
Kill
monster
Win
gold
Buy
stuff
thenounproject.com/term/coins/31381/, thenounproject.com/term/shopping-bag/41220/,
thenounproject.com/term/monster/24990/, thenounproject.com/term/monster/24992/,
thenounproject.com/term/monster/24989/, thenounproject.com/term/dinosaur/26832/
Start
Unlock new
challenges
gbanga.com
Example: Jumbo App
http://www.jumbo.ch/en/services/jumbo-app.html
gbanga.com
Visit store
Receive
piece of
cake
Play
wheel of
fortune
Or wait
App download
• Higher
percentage
• Badges
http://www.jumbo.ch/en/services/jumbo-app.html
gbanga.com
Do
action
Get reward
Adapt
strategy
Do
action
Get reward
Adapt
strategy
Do
action
Get reward
Adapt
strategy
Do
action
Get reward
Adapt
strategy
Long-Term Motivation
Mid-Term Motivation
Short-Term Motivation
«Do this
and you‘ll
get some
reward»
«Save
the world!»
«Ten times
more and
you‘ll get a
badge!»
Story & Epic MeaningInstant Gratification Promise
Points, Levels, Badges
gbanga.com
gbanga.com
Progression Levels
Keep people in the Flow
Compulsion Loop
Choice & Instant Gratification
Boredom
Anxiety
Flow
Do
task
Get
reward
Adapt
strategy
gbanga.com
Q & A
Matthias Sala
Gbanga Millform AG
matthias@gbanga.com
0765612900
gbanga.com
Slides on:
www.slideshare.net/gbanga

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«How to make products and services fun to use»