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M cCullo ugh
M at thew
ng, and go
              he b eginni       end:
    gin a t t           o the
"Be               me t
      ill yo u co
on t
     the n s top            ."
e y ta g ’s Pyra mi d
Fr
e y ta g ’s Pyra mi d
Fr



                  ax
                 im
                 Cl




                          Deno
         ion
E xposit                      ueme
                                   nt
Sketch your ideas
Sketch you r ideas


1mm
      felt
             pen
Line
    ariz
         e   you
                r po
                    ints
90
60
30
 5
 2
Use
zen styling
    and
one unique
    font
U se
         ty li ng
   e n  s&         n t
 z             e fo
       uni qu
on e
Make
  before the talk
idea
          b i   g
    N E
O
end early.
References
Web Sites
• http://istockphoto.com
• http://kuler.adobe.com
• http://fakenamegenerator.com
• http://ted.com
  •http://poptech.com
        http://www.ted.com/talks/lang/eng/william_kamkwamba_on_building_a_windmill.html
•

Books
•    Slide:ology by Nancy Duarte
•    Presentation Zen
•    Presentation Zen Design
•    Made to Stick
•    UR a Brand
•    Confessions of a Public Speaker
•    Brain Rules by John Medina
Credits
Photo & Data Credits
• William Henry Harrison
  • http://en.wikipedia.org/wiki/William_Henry_Harrison
• Friends
  • http://www2.warnerbros.com/friendstv/img/friends_index.jpg
• Martin Luther King
  • http://farm3.static.flickr.com/2420/1556389874_47f0929047.jpg
  • http://www.flickr.com/photos/g_cliser/1556389874/
  • http://chrisabraham.com/2009/01/19/martin-luther-king-jr/
• All others
  • http://iStockPhoto.com
  • http://AmbientIdeasPhotography.com
McCullough
M atthew
Iʼm really excited to give this recursive presentation on building presentations on building presen... Yeah.
This talk will help you turn a molten pool of ideas into gold patterns for assembling your next presentation.
As a technologist, you may think you can work in insolation and avoid speaking to vertebrates. But to influence technology decisions, you will
have to present something sooner or later.
go
                                                            nn ing, and
                                                    he begi            nd:
                                        "Be gin at t ome to the e
                                                     c
                                            till you
                                        on
                                                 then stop        ."



The framework of a great talk can be found in the weirdest of places. In 1865, the master of story telling, Lewis Carroll, solved a fundamental
presenter problem. Donʼt leave us hanging! Give us a well defined start and finish!
Freytag ’s Pyramid




                                                                                           Climax


                                                                                                    Falling action
                                                                      Complication
                                                                                           4




                                                                                      ax
                                                                                     im
                                                      Rising action




                                                                                     Cl




                                                                                                                     Resolution
                                                                                                     5




                                                                                                                                         Denouement
                                                                       3
                                        Exposition


                                                        2                                                             6 De
                                         1
                                       Exposit
                                               ion                                                                                noue   7
                                                                                                                                      ment




Similarly, the structure of great talks and blockbuster movies was established 146 years ago. Though there are 7 parts to the pyramid, you can
focus on just three. That French word den-ooo-maaa, just means explained-and-resolved.
To learn from great presenters using the pyramid, check out any video at Ted.com. My favorite is William Kamkwamba in Malawi, Africa. He
barely speaks english and yet the story still grabs you.
Audiences can innately sense whether you care about your presentation topic and care about them as an audience. Find something that means
a lot to you, and the presentation assembly will flow easily.
Sketch your ideas




                              1mm
                                        felt
I might loose my programming license for saying this, but computers are the worst way to plan a presentation. Buy and carry around a
moleskine notebook and sketch with a broad felt pen so you donʼt get bogged down in details.
                                                 pen
s
                                                        rpoint
                                                    you
                                                     e
                                                ariz
                                            Line
After a week or two youʼll have a bounty of ideas to extract from your moleskine. To turn this into a compelling presentation, apply Freytag and
arrange your pool of thoughts into a linear (or should I say pyramid) order.
Once linearized, youʼll have more material then can possibly fit in your talk. Start chopping and distilling like a mad man. Better to have a
shorter presentation than a longer one. And wait to drink the distillate until after youʼve finished the presentation.
90
                                                                                              60
                                                                                              30
                                                                                               5
                                                                                               2
You were promised a certain amount of time to speak, but thereʼs always something cutting you short. Technical issues. A longwinded previous
speaker. Know the critical parts of your talk and be prepared to chop real-time.
stystyling
                                                      Use
                                                                   ing
                                                                 Use
                                                                 l
                                         en & e font
                                        zzen u
                                         eu niqand
                                       on one unique
                                                              font

Great design uses a limited number of colors and a harmonic set of font faces. My recipe is a maximum of three fonts and a quartet of colors...
But what if color sense completely escapes you?
Finally, some web tools! The three I recommend most are Adobe Color for choosing a coordinated set of hues, FakeNameGenerator to
anonymize your real-world story, and iStockPhoto for rich imagery.
Preparation. Excitement and hoping really really hard that itʼll all go well wonʼt cut it. Trust me. I know. Youʼll need to polish, review and
practice over and over again to give a truly awesome show.
Who do you practice in front of? Not the 200 person venue! A friendly audience of family members or technical friends. Any group who will
critique, but not violently criticize.
We comfort ourselves by saying “no one ever died of giving a presentation.” But in 1841, William Henry Harrison, 9th president of the United
States, gave an eight thousand two hundred and twenty-two word inauguration speech ... and died of complications a few days later.
Make
                                                 before the talk

The single biggest factor to getting great reviews and making ideas stick doesnʼt happen during your presentation. It happens beforehand.
Introduce yourself, shake some hands, generate interest and youʼll be amazed at the results!
And during the presentation, emotionally connect with each audience member through eye contact and answering questions... Reviews will not
improve with actual kisses. Youʼll just get sued.
Since you care about the topic, deliver the talk with conviction, passion, and excitement. It is the capstone to your solid premise and great
research.
gi dea
                                                         bi
                                       O NE



A study revealed that even the best college professors had fact retention problems with their students. Teaching is hard! You are in the 90th
percentile if you successfully impart a sole new concept to your audience.
end early.



And a parting tip from experience; Run shorter than your allocated time. Early is never evil... With 3 seconds to spare... Good night.

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IGNITE: Information Alchemy Through Better Presentations

  • 1.
  • 2. M cCullo ugh M at thew
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  • 5. ng, and go he b eginni end: gin a t t o the "Be me t ill yo u co on t the n s top ."
  • 6. e y ta g ’s Pyra mi d Fr
  • 7. e y ta g ’s Pyra mi d Fr ax im Cl Deno ion E xposit ueme nt
  • 8.
  • 9.
  • 11. Sketch you r ideas 1mm felt pen
  • 12. Line ariz e you r po ints
  • 13.
  • 15. Use zen styling and one unique font
  • 16. U se ty li ng e n s& n t z e fo uni qu on e
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Make before the talk
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  • 23.
  • 24. idea b i g N E O
  • 27. Web Sites • http://istockphoto.com • http://kuler.adobe.com • http://fakenamegenerator.com • http://ted.com •http://poptech.com http://www.ted.com/talks/lang/eng/william_kamkwamba_on_building_a_windmill.html • Books • Slide:ology by Nancy Duarte • Presentation Zen • Presentation Zen Design • Made to Stick • UR a Brand • Confessions of a Public Speaker • Brain Rules by John Medina
  • 29. Photo & Data Credits • William Henry Harrison • http://en.wikipedia.org/wiki/William_Henry_Harrison • Friends • http://www2.warnerbros.com/friendstv/img/friends_index.jpg • Martin Luther King • http://farm3.static.flickr.com/2420/1556389874_47f0929047.jpg • http://www.flickr.com/photos/g_cliser/1556389874/ • http://chrisabraham.com/2009/01/19/martin-luther-king-jr/ • All others • http://iStockPhoto.com • http://AmbientIdeasPhotography.com
  • 31. Iʼm really excited to give this recursive presentation on building presentations on building presen... Yeah. This talk will help you turn a molten pool of ideas into gold patterns for assembling your next presentation.
  • 32. As a technologist, you may think you can work in insolation and avoid speaking to vertebrates. But to influence technology decisions, you will have to present something sooner or later.
  • 33. go nn ing, and he begi nd: "Be gin at t ome to the e c till you on then stop ." The framework of a great talk can be found in the weirdest of places. In 1865, the master of story telling, Lewis Carroll, solved a fundamental presenter problem. Donʼt leave us hanging! Give us a well defined start and finish!
  • 34. Freytag ’s Pyramid Climax Falling action Complication 4 ax im Rising action Cl Resolution 5 Denouement 3 Exposition 2 6 De 1 Exposit ion noue 7 ment Similarly, the structure of great talks and blockbuster movies was established 146 years ago. Though there are 7 parts to the pyramid, you can focus on just three. That French word den-ooo-maaa, just means explained-and-resolved.
  • 35. To learn from great presenters using the pyramid, check out any video at Ted.com. My favorite is William Kamkwamba in Malawi, Africa. He barely speaks english and yet the story still grabs you.
  • 36. Audiences can innately sense whether you care about your presentation topic and care about them as an audience. Find something that means a lot to you, and the presentation assembly will flow easily.
  • 37. Sketch your ideas 1mm felt I might loose my programming license for saying this, but computers are the worst way to plan a presentation. Buy and carry around a moleskine notebook and sketch with a broad felt pen so you donʼt get bogged down in details. pen
  • 38. s rpoint you e ariz Line After a week or two youʼll have a bounty of ideas to extract from your moleskine. To turn this into a compelling presentation, apply Freytag and arrange your pool of thoughts into a linear (or should I say pyramid) order.
  • 39. Once linearized, youʼll have more material then can possibly fit in your talk. Start chopping and distilling like a mad man. Better to have a shorter presentation than a longer one. And wait to drink the distillate until after youʼve finished the presentation.
  • 40. 90 60 30 5 2 You were promised a certain amount of time to speak, but thereʼs always something cutting you short. Technical issues. A longwinded previous speaker. Know the critical parts of your talk and be prepared to chop real-time.
  • 41. stystyling Use ing Use l en & e font zzen u eu niqand on one unique font Great design uses a limited number of colors and a harmonic set of font faces. My recipe is a maximum of three fonts and a quartet of colors... But what if color sense completely escapes you?
  • 42. Finally, some web tools! The three I recommend most are Adobe Color for choosing a coordinated set of hues, FakeNameGenerator to anonymize your real-world story, and iStockPhoto for rich imagery.
  • 43. Preparation. Excitement and hoping really really hard that itʼll all go well wonʼt cut it. Trust me. I know. Youʼll need to polish, review and practice over and over again to give a truly awesome show.
  • 44. Who do you practice in front of? Not the 200 person venue! A friendly audience of family members or technical friends. Any group who will critique, but not violently criticize.
  • 45. We comfort ourselves by saying “no one ever died of giving a presentation.” But in 1841, William Henry Harrison, 9th president of the United States, gave an eight thousand two hundred and twenty-two word inauguration speech ... and died of complications a few days later.
  • 46. Make before the talk The single biggest factor to getting great reviews and making ideas stick doesnʼt happen during your presentation. It happens beforehand. Introduce yourself, shake some hands, generate interest and youʼll be amazed at the results!
  • 47. And during the presentation, emotionally connect with each audience member through eye contact and answering questions... Reviews will not improve with actual kisses. Youʼll just get sued.
  • 48. Since you care about the topic, deliver the talk with conviction, passion, and excitement. It is the capstone to your solid premise and great research.
  • 49. gi dea bi O NE A study revealed that even the best college professors had fact retention problems with their students. Teaching is hard! You are in the 90th percentile if you successfully impart a sole new concept to your audience.
  • 50. end early. And a parting tip from experience; Run shorter than your allocated time. Early is never evil... With 3 seconds to spare... Good night.