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Behavioural email webinar 28 sept 11

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Matthew Kelleher, RedEye
Matthew Kelleher, RedEye

Behavioural Email provides the most relevant and responsive email marketing possible. These are my slides from last weeks RedEye webinar.

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Understanding Behavioural Email and How it Can Improve your Online Business 28 September 2011 Matthew Kelleher, Commercial Director, RedEye
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Behavioural Email? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Diverging Strategies in Email
Email is Changing… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
eCRM Database ODP B.I. D/base Web Analytics Data ESP OR
[object Object]
Maximise customer lifetime value by targeting behaviour Customer lifetime value Time Increased value with behavioural lifecycle marketing Traditional customer lifecycle email marketing Acquire Convert Develop Retain Reactivate Abandoned basket Welcome X-sell Profile driven offers Nursery Win back Re-engagement Newsletters
How the combined strategies work Visitors Browsers Info Gathering Comparing Basket Abandon Engagement is the first stage of any journey Purchase Drop off communications Browser programme Brand reinforcement and USPs Competitor Positioning Basket Abandonment Engagement
[object Object]
Behavioural Search Criteria Holiday specific search criteria will drive the content and trigger
[object Object]
Over 100% Year on Year Increase in Email Revenues ,[object Object],[object Object],[object Object],[object Object]
Gaining Competitive Advantage
Gaining Competitive Advantage
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contacts ,[object Object],[object Object],[object Object],[object Object]

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Behavioural email webinar 28 sept 11

  • 1. Understanding Behavioural Email and How it Can Improve your Online Business 28 September 2011 Matthew Kelleher, Commercial Director, RedEye
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  • 7. eCRM Database ODP B.I. D/base Web Analytics Data ESP OR
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  • 9. Maximise customer lifetime value by targeting behaviour Customer lifetime value Time Increased value with behavioural lifecycle marketing Traditional customer lifecycle email marketing Acquire Convert Develop Retain Reactivate Abandoned basket Welcome X-sell Profile driven offers Nursery Win back Re-engagement Newsletters
  • 10. How the combined strategies work Visitors Browsers Info Gathering Comparing Basket Abandon Engagement is the first stage of any journey Purchase Drop off communications Browser programme Brand reinforcement and USPs Competitor Positioning Basket Abandonment Engagement
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  • 12. Behavioural Search Criteria Holiday specific search criteria will drive the content and trigger
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