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HAVE YOU EVER HEARD OF ME?
                      MATTHEW ERIC VITAL
              FS31012: CURRENT DESIGNERS
                           WINTER, 2012
SUGARCUBE®
124 N 3RD STREET | OLD CITY PHILADELPHIA, PA 19106 | (215) 238-0825
“—INNOVATION & HERITAGE RESONATES”
• Since 2004
  – Industrial lodge


  – Modern innovation
  – Classic design
  – Timeless vintage


• http://sugarcube.us
BRANDS/DESIGNERS

     1. Feltraiger
2. Corey Lynn Calter*
3. For Love & Lemons
     4. Demylee
  5. Michael Lauren
FELTRAIGER
DANIEL FELDMAN, FOUNDER & CREATIVE DIRECTOR
FOR LOVE & LEMONS
GILLIAN MAHIN& LAURA HALL, FOUNDERS
DEMYLEE
DEMY LEE, DESIGNER
MICHAEL LAUREN
LAUREN & MICHAEL MOSHI, SIBLING DESIGN DUO
“FASHION WAS WHAT BROUGHT ME INTO THE PUNK SCENE…
…THE VICTORIAN INFLUENCE HAS ALWAYS APPEALED TO ME, TOO.
IN VINTAGE STORES I DISCOVERED GRANNY BOOTS AND CORSETS.”
• 2000, USA made               • PHILADELPHIA, TEENAGER
   – NYC, Phila., San Fran.       – Grandfather, tailor
• SIGNATURE STYLE:                – Mother, interior
   – PRINTS, CUTS, TWISTS ON        designer
     CLASSIC SILHOUETTES
                               • Fine Arts (HS)
                                  – Labor-intensive
                                    processes of color
                                    washing & under-
                                    painting
                                  – Visual intelligence
                               • FIT
• 1995, LA                          • Featured:
   – Custom line of corsets            – WWD (7 covers)
   – RTW                               – Runways shows & events
       • Indian saris, Chinese      • Creative family
         fringed shawls


“I’m motivated by prints & color”
• Patricia Field, SATC
  stylist
    – 1989 (19), 1st line

“I learned how to fit peoples’ bodies
    from a big opera diva to a skinny
             ballet dancer.”
“NARRATIVE IS IMPORTANT
     FOR MY DESIGN.
I MIGHT DO A SCRIBBLE THAT
  LOOKS LIKE A ROPE, AND IT
     BECOMES PART OF A
     NAUTICAL-THEMED
        COLLECTION.
ONCE I HAVE AN IDEA, I JUST
   HAVE TO GET A PIECE OF
           PAPER.”
SPRING 2012   SPRING 2012   RESORT 2012
HOLIDAY 2011   HOLIDAY 2011
FALL 2011   FALL 2011   PRE-FALL 2011
VIDEOS
• Fashion Week: Behind      • Corey Lynn Calter
  the Scenes at Corey         Advanced Style With
  Lynn Calter                 Ilona
  (2012), http://youtu.be     (2011), http://youtu.be
  /tzel7sBwlq0                /3dfuD8wzS7A
MOOD BOARD, FALL 2012
FALL 2012
FALL 2012
FALL 2012
FALL 2012
WHAT’S THE COMMON THREAD?
• Simple and classic
  silhouettes with a twist
   – Victorian influence
   – Vintage meets Bohemian
• Pattern
• Mix of bright &bold
  colors
• Narrative design*
References
•   http://sugarcube.us/
•   http://sugarcube.us/women/corey-lynn-calter/
•   http://www.coreylynncalter.com/
•   http://latimesblogs.latimes.com/alltherage/2012/02/new-york-fashion-week-corey-
    lynn-calter-kimberly-ovitz-jc-obando.html
•   http://www.wwd.com/runway/fall-ready-to-wear-2012/review/corey-lynn-calter

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FS31012 Have You Ever Heard of Me

  • 1. HAVE YOU EVER HEARD OF ME? MATTHEW ERIC VITAL FS31012: CURRENT DESIGNERS WINTER, 2012
  • 2. SUGARCUBE® 124 N 3RD STREET | OLD CITY PHILADELPHIA, PA 19106 | (215) 238-0825
  • 3. “—INNOVATION & HERITAGE RESONATES” • Since 2004 – Industrial lodge – Modern innovation – Classic design – Timeless vintage • http://sugarcube.us
  • 4. BRANDS/DESIGNERS 1. Feltraiger 2. Corey Lynn Calter* 3. For Love & Lemons 4. Demylee 5. Michael Lauren
  • 6. FOR LOVE & LEMONS GILLIAN MAHIN& LAURA HALL, FOUNDERS
  • 8. MICHAEL LAUREN LAUREN & MICHAEL MOSHI, SIBLING DESIGN DUO
  • 9.
  • 10. “FASHION WAS WHAT BROUGHT ME INTO THE PUNK SCENE… …THE VICTORIAN INFLUENCE HAS ALWAYS APPEALED TO ME, TOO. IN VINTAGE STORES I DISCOVERED GRANNY BOOTS AND CORSETS.”
  • 11. • 2000, USA made • PHILADELPHIA, TEENAGER – NYC, Phila., San Fran. – Grandfather, tailor • SIGNATURE STYLE: – Mother, interior – PRINTS, CUTS, TWISTS ON designer CLASSIC SILHOUETTES • Fine Arts (HS) – Labor-intensive processes of color washing & under- painting – Visual intelligence • FIT
  • 12. • 1995, LA • Featured: – Custom line of corsets – WWD (7 covers) – RTW – Runways shows & events • Indian saris, Chinese • Creative family fringed shawls “I’m motivated by prints & color”
  • 13. • Patricia Field, SATC stylist – 1989 (19), 1st line “I learned how to fit peoples’ bodies from a big opera diva to a skinny ballet dancer.”
  • 14. “NARRATIVE IS IMPORTANT FOR MY DESIGN. I MIGHT DO A SCRIBBLE THAT LOOKS LIKE A ROPE, AND IT BECOMES PART OF A NAUTICAL-THEMED COLLECTION. ONCE I HAVE AN IDEA, I JUST HAVE TO GET A PIECE OF PAPER.”
  • 15.
  • 16.
  • 17.
  • 18. SPRING 2012 SPRING 2012 RESORT 2012
  • 19. HOLIDAY 2011 HOLIDAY 2011
  • 20. FALL 2011 FALL 2011 PRE-FALL 2011
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. VIDEOS • Fashion Week: Behind • Corey Lynn Calter the Scenes at Corey Advanced Style With Lynn Calter Ilona (2012), http://youtu.be (2011), http://youtu.be /tzel7sBwlq0 /3dfuD8wzS7A
  • 39. WHAT’S THE COMMON THREAD? • Simple and classic silhouettes with a twist – Victorian influence – Vintage meets Bohemian • Pattern • Mix of bright &bold colors • Narrative design*
  • 40. References • http://sugarcube.us/ • http://sugarcube.us/women/corey-lynn-calter/ • http://www.coreylynncalter.com/ • http://latimesblogs.latimes.com/alltherage/2012/02/new-york-fashion-week-corey- lynn-calter-kimberly-ovitz-jc-obando.html • http://www.wwd.com/runway/fall-ready-to-wear-2012/review/corey-lynn-calter