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the future is mobile,[object Object],media24 mobile conference,[object Object]
These days, it’s common to hear people describe the mobile web as the biggest thing since the desktop web.,[object Object],They’re wrong.,[object Object],mobithinking.com,[object Object]
It’s much, muchbigger,[object Object],than that.,[object Object],mobithinking.com,[object Object]
2X as many mobiles compared to TV sets,[object Object],3X more mobiles than internet users,[object Object],4Xmore mobiles than PCs,[object Object],5X as many mobiles than cars,[object Object],60X countries with mobile penetration rates > 100,[object Object],SOURCE: Voddacom,[object Object]
3,3bn,[object Object],mobile users,[object Object],(or half the world’s population),[object Object],Source: Reuters,[object Object]
Opera Mini 10 billion pages p/m worldwide,[object Object],South Africa 6th place in the top 10 list of countries, ahead of the UK and US respectively.,[object Object],Mobile in SA on its way to becoming ,[object Object],a mass medium,[object Object],(Opera mini stats: JUN 2009),[object Object],mobithinking.com,[object Object]
Mobile vs web in South Africa*,[object Object],Footnote,[object Object],* OPA figures include office and home user duplication. They are mainly SA users. Figures audited by Nielsen//Netratings and represent UB’s of top 37+ online publishers in SA.,[object Object],* Vodafone figures not audited. Figures appear to be only from network stats and not broader industry, so figures may actually be conservative. It’s not clear in Vodafone’s figures whether these are mobile internet, or mobile web (a subset of mobile internet).,[object Object]
http://metrics.admob.com,[object Object]
http://www.opera.com/smw/2009/04/,[object Object]
Mobile Strategy @ 20FourLabs
Mobile Strategy @ 20FourLabs
International,[object Object],Resources,[object Object],Guidelines,[object Object],Case studies,[object Object],Articles,[object Object],Stats,[object Object],Industry news,[object Object],www.mmaglobal.com/region/mea/south-africa,[object Object]
New audience,[object Object],Broader, bigger. New LSMs, age groups,[object Object],Weekend, after-hour useage,[object Object],Location-aware (IP or GPS or SP),[object Object],New phones: Magnetometer (knows direction),[object Object],Smaller screen (personalisation),[object Object]
business enviro.,[object Object],Very different  to the desktop web: new approach needed,[object Object],Dominated by handset & operators,[object Object],Frustrating & competitive relationship,[object Object]
business enviro.,[object Object],Content: handset/network mobile portal, default mob RSS,[object Object],Joint marketing (advertising, instore),[object Object],Bookmark, on deck menu icon,[object Object]
business enviro.,[object Object],Strategic wap site development,[object Object],Branded phone deals (LG SA offering),[object Object],“Entanglement”,[object Object]
Mobile Strategy @ 20FourLabs
Mobile Strategy @ 20FourLabs
Mobile Strategy @ 20FourLabs
24 mobile should surpass 24.com website,[object Object]
Mobile Strategy @ 20FourLabs
Mobile Strategy @ 20FourLabs
Mobile Strategy @ 20FourLabs
Channels,[object Object],Personalisation,[object Object],Pull W24 into N24 etc,[object Object],Aggregation of 24.com,[object Object],Linked to main CMS,[object Object]
24.mobi,[object Object],Aggregation of M24,[object Object],Directory-focused,[object Object],Aggregation of competitors,[object Object],Personalisation (def. M24),[object Object],Mobile SN aggregation,[object Object],Mobile email aggregation,[object Object]
Mobile Strategy @ 20FourLabs
Mobile Strategy @ 20FourLabs
Mobile Strategy @ 20FourLabs
flirtaroo.mobi,[object Object],Monetisable SN,[object Object],Virtual currency,[object Object],Freemium (bingo!),[object Object],Micropayments,[object Object],Messaging,[object Object]
flirtaroo.mobi,[object Object],WAP Chat,[object Object],Locative (crude),[object Object],Whitelabel ready,[object Object]
Mobile Strategy @ 20FourLabs
Mobile Strategy @ 20FourLabs
Flirtaroo 2.0,[object Object],Flirtaroo.com,[object Object],Cross platform,[object Object],Webcam,[object Object],International,[object Object],iPhone app,[object Object]
key ,[object Object],questions,[object Object]
Feeds vs Original,[object Object],Phased approach to get your site profitable,[object Object],Original content & features: locative elements,[object Object],Awareness of broader LSM,[object Object]
Wap vs App,[object Object],WAP: cheaper, faster, wider appeal,[object Object],APP: on deck + app store presence,[object Object],App: iPhone vs android vs J2ME vs crossplatform,[object Object],Longterm vs shortterm, but do both,[object Object]
.mobi vs m. vs SC,[object Object],Guided by domain availability,[object Object],Mobi = clearer intent, clearer brand separation & less dilution,[object Object],Also short code SMS GO to 32424,[object Object]
advertising,[object Object],Low revenues still, but potential,[object Object],Dedicated focus vs “add on”,[object Object],Sponsorship vs CPM/CPC,[object Object],Double click mobile vs Open X,[object Object]
Mobile Strategy @ 20FourLabs
Mobile Strategy @ 20FourLabs
Augmented reality ,[object Object],Web as a data layer over the real world,[object Object]
Mobile Strategy @ 20FourLabs
Mobile Strategy @ 20FourLabs

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