6. What is social media and digital
marketing?
“…the Internet has turned what used
to be a controlled, one-way message
into a real-time dialogue with
millions.”
Danielle Sacks
“The Future of Advertising”
Fast Company, November 17, 2010
7. Why is social media relevant?
• 170 million tweets daily
• 3.5hr/wk watching videos online 2+ Billion
• 3x more time on blogs and
social media than email Internet
• Over 6 million visits to JLL website
each year Users
• 750M FB users sharing 4B items/day
• LinkedIn has over 135M members
8. What is social media used for?
Monitor Engage Share Connect
11. Glossary of terms
Twitter LinkedIn Blogging
• Tweet • Status update • SEO
• Retweet • Share • Follow
• Hashtag (#) • Invite • Comment
• @mention • Profile • Post
• List • Add • Vlog
• DM Connections • Disqus
• Follower • InMail • Podcast
• Following • RSS
12. Who are you?
Spectator Joins sites but doesn’t get involved
Participant Reads blogs, checks status, friends others
Pro Blogs, tweets often, has followers, engages others
Guru Blogs often, uses twitter tools, gets mentioned,
actually meets people offline, has clear message
Spammer Tries to sell you things, does not share relevant
content, in your face