A quick look at the growing world of social commerce.

1. head of social
MATT GIERHART
@MATTGIERHART
#SOCIALSHOPPER
matt.gierhart@ogilvy.com

2. SOCIAL COMMERCE
SOCIAL MEDIA IS CHANGING THE WAY WE SHOP
@MATTGIERHART
#SOCIALSHOPPER
matt.gierhart@ogilvy.com

3. Social Commerce
èIn its most basic form, involves consumers getting together
online to exchange info and advice about purchase decisions.
èPopular because they incorporate user-generated content,
group interaction and community of one’s friends around
shopping activities.
èTrend is toward more personalised, more collaborative, more
real time shopping experiences.
èRecent applications integrate the social graph into
eCommerce through social network “sign-ins,” a kind of
“check-in” for shopping.
èThis is the new frontier for eCommerce and it is evolving
quickly as retailers adopt social plug-ins.
@MATTGIERHART
#SOCIALSHOPPER
matt.gierhart@ogilvy.com

4. MODEL:
CROWDSOURCE COMMERCE
@MATTGIERHART
#SOCIALSHOPPER
matt.gierhart@ogilvy.com

5. MODEL:
CONTENT INTEGRATION
@MATTGIERHART
#SOCIALSHOPPER
matt.gierhart@ogilvy.com

6. MODEL:
CONVERSATIONAL COMMERCE
http://shop.mattel.com/category/index.jsp?categoryId=4238833
@MATTGIERHART
#SOCIALSHOPPER
matt.gierhart@ogilvy.com

7. MODEL:
SHARING TRANSACTIONS
@MATTGIERHART
#SOCIALSHOPPER
matt.gierhart@ogilvy.com

8. MODEL:
SHARING PROMOTIONS
@MATTGIERHART
#SOCIALSHOPPER
matt.gierhart@ogilvy.com

9. MODEL:
CUSTOMISATION
@MATTGIERHART
#SOCIALSHOPPER
matt.gierhart@ogilvy.com

10. THANK YOU
matt.gierhart@ogilvy.com
twitter: @mattgierhart
@MATTGIERHART
#SOCIALSHOPPER
matt.gierhart@ogilvy.com