"How Social Media Can be Applied to the Advantage of Today's Small Business Owner" given 2.10.11 at a meeting of the National Association of the Remodeling Industry. , Ovation Audio & Video, Indianapolis. Matt Chandler, VP, Advancement, Raidious.

1. How Social Media Can Be Applied to the
Advantage of Today’s Small Business
Owner
Matt Chandler
VP, Advancement
Raidious
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

2. Leveling the Playing Field
Matt Chandler
VP, Advancement
Raidious
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

3. Oh, Crap. I Hate Computers.
Matt Chandler
VP, Advancement
Raidious
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

4. A Little About Me
•VP, Advancement for Raidious
•Adjunct faculty, Web Marketing, Art Institute of Indianapolis
•Creator of the SocializeU social media training program
•Background in elementary and secondary education
•Over 10 years’ experience managing online content for enterprise
organizations including NYU Langone Medical Center
and Community Health Network
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

5. A Little About Me
•Member of the Information Architecture Institute and
the American Advertising Federation
•Guest lecturer for groups including the Public Relations Society
of America, Masters of Business Online and Butler University
•Featured guest blogger on Social Media Today, Marketing Tech
Blog and My Venture Pad
•Regular guest on Sirius Satellite Radio
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

6. Gratuitous Use of Logos
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

7. Gratuitous Use of Logos
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

8. It’s Simple.
Content drives
every single interaction
on the internet.
Every single one.
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

9. Digital marketing doesn’t work without content.
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

10. What do we mean by “content”?
Mobile Device Content
Web Video Content
Email Content
Social Media Content
Blog Content
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

11. What’s all this about “conversation"?
Everyone else is
making content about
your brand, too.
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

13. It’s all social.
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

14. It’s all social.
•Every medium is a
social medium.
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

15. It’s all social.
•Every medium is a
social medium.
•A social network is not a
social network service.
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

16. It’s all social.
•Every medium is a
social medium.
•A social network is not a
social network service.
•It’s a group of people
with common interests.
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

17. It’s all social.
•Every medium is a
social medium.
•A social network is not a
social network service.
•It’s a group of people
with common interests.
•It’s not the platform. It’s
the content.
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

18. Three types of media
owned media
paid media earned media

19. Solving a Business Problem
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

20. Solving a Business Problem
•We don’t sell enough
stuff.
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

21. Solving a Business Problem
•We don’t sell enough
stuff.
•No one knows who we
are.
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

22. Solving a Business Problem
•We don’t sell enough
stuff.
•No one knows who we
are.
•No one can find us
online.
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

23. Solving a Business Problem
•We don’t sell enough
stuff.
•No one knows who we
are.
•No one can find us
online.
•Our competitors are
killing us.
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

24. Content Development
Great, one more
thing I have to do.
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

25. Content Development
Who’s the expert?
You are!
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

26. Content Development
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

27. Content Development
•How was your
day?
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

28. Content Development
•How was your
day?
•Anything
interesting happen?
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

29. Content Development
•How was your
day?
•Anything
interesting happen?
•Learn anything?
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

30. Facebook
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

31. Facebook
•Great for
interaction
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

32. Facebook
•Great for
interaction
•Free
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

33. Facebook
•Great for
interaction
•Free
•Unreliable
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

34. Facebook
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

35. Facebook
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

36. Twitter
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

37. Twitter
•What’s a tweet,
anyway?
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

38. Twitter
•What’s a tweet,
anyway?
•What are people
saying about me?
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

40. Geosocial Applications
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

41. Geosocial Applications
•Foursquare, Gowalla,
Facebook Places
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

42. Geosocial Applications
•Foursquare, Gowalla,
Facebook Places
•Users “check in” to
brick-and-mortar
locations
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

43. Geosocial Applications
•Foursquare, Gowalla,
Facebook Places
•Users “check in” to
brick-and-mortar
locations
•Reward loyalty
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

44. LinkedIn
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

45. LinkedIn
•Professional-
oriented social
networking site
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

46. LinkedIn
•Professional-
oriented social
networking site
•Join discussions,
answer questions,
provide referrals
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

47. Consumer Review Sites
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

48. Consumer Review Sites
•Angie’s List
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

49. Consumer Review Sites
•Angie’s List
•Yelp
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

50. Consumer Review Sites
•Angie’s List
•Yelp
•Consumerist
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

51. Consumer Review Sites
•Angie’s List
•Yelp
•Consumerist
•Epinions
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

52. Consumer Review Sites
Are you listening?
Are you responding?
You’d better be.
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

53. Wait, There’s More
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

54. Wait, There’s More
•Blogging
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

55. Wait, There’s More
•Blogging
•Video
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

56. Wait, There’s More
•Blogging
•Video
•Email
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

57. Wait, There’s More
•Blogging
•Video
•Email
•Mobile
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

58. Email
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

59. So What’s the Secret?
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

60. So What’s the Secret?
•Be interesting
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

61. So What’s the Secret?
•Be interesting
•Be relevant
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

62. So What’s the Secret?
•Be interesting
•Be relevant
•Be valuable
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

64. Questions?
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.

65. Thank you.
Matt Chandler
chandler@raidious.com
@mattchandl3r
Shine online.
47 South Meridian St. Suite 302 ::: Indianapolis, IN 46204 ::: T 317-203-9807 ::: W raidious.com ::: shine online.