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Hybrid TV – unlocking the power of connected TV,[object Object],Richard Halton,[object Object],Programme Director, IPTV				              February 2010,[object Object]
2010,[object Object],1922,[object Object]
Consumer value of connected TV – an example,[object Object],Demo,[object Object]
Economic value of connected TV – the Canvas example,[object Object],The key incentives to buy identified by audience research conducted by the BBC Trust were: access to linear services; local storage; catch up TV; a range of internet services1,[object Object],BBC Trust research suggests Canvas would accelerate growth in the market for connected TV devices - by 70% vs the counterfactual in 2015,[object Object],It goes on to describe the positive impact on demand for VOD services for all suppliers and platforms including for pay services – at least £26.2m DTT VOD revenues per annum, not including premium sport or film revenues2,[object Object],The research indicates that Canvas would be responsible for 500,000 to 870,000 homes going online with an incremental 6 year NPV of up to £300m3,[object Object],A ‘horizontal’ market enables a competitive device market and a wide range of price points for consumers,[object Object],1 BBC Trust Public Value Assessment p63, source: Opinion Leader,[object Object],2 BBC Trust Market Impact Assessment p12,/13, source: Value Partners,[object Object],3 BBC Trust Market Impact Assessment p25, source: Value Partners,[object Object]
Aligning standards,[object Object],Software / UX,[object Object],Canvas,[object Object],Hardware,[object Object],Connected TV,[object Object],HBBTV,[object Object]
Energise the creative community,[object Object]
Hybrid TV – unlocking the power of connected TV,[object Object],Richard Halton,[object Object],Programme Director, IPTV				              January 2010,[object Object]

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Hybrid TV - unlocking the power of connected TV

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Hinweis der Redaktion

  1. Folklore slide (how fast times have changed; technology creative; standards…)Exciting year for DTT with HD etc…
  2. Value of Hybrid TV – there is creative valuePLAY OLYMPICS IPTV DEMO
  3. Folklore slide (how fast times have changed; technology creative; standards…)Exciting year for DTT with HD etc…