Presentation entitled 'Next generation service providers' delivered at an IET conference on Next Generation Networks in Mumbai on 25/09/10. Topics covered include current trends in the telecoms industry and how service providers will need to adapt to survive.

1. NEXT GENERATION
SERVICE PROVIDERS

2. WHAT WE’LL
COVER TODAY
WHY SPEND $BN’S TO MAKE
MORE BITS MOVE FASTER?
 THE GENERATION GAP
 ‚I WANT TO DO MORE, NOW!‛
 FLUFFY (WITH SUBSTANCE)
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
2
© Copyright Cable&Wireless Worldwide 2010. All rights reserved.

3. THE GENERATION GAP
‘THIS GENERATION’ vs. ‘NEXT GENERATION’ NETWORKS
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
3
© Copyright Cable&Wireless Worldwide 2010. All rights reserved.

4. ‘THIS GENERATION’
NETWORKS
CAPACITY DIVIDED INTO
‘TIMESLOTS’ AND ALLOCATED TO
SPECIFIC SERVICES
DEDICATED
BANDWIDTH PER
SERVICE
UNUSED TIMESLOTS
CAN’T BE
REALLOCATED
NUMBER OF SERVICES
LIMITED BY TIMESLOT
AVAILABILITY
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
4
© Copyright Cable&Wireless Worldwide 2010. All rights reserved.

5. ‘NEXT GENERATION’
NETWORKS
PACKET BASED ARCHITECTURE:
SEND WHATEVER YOU HAVE NUMBER OF SUPPORTED
WHENEVER YOU HAVE IT SERVICES LIMITED BY
OVERALL USAGE
ALL BANDWIDTH
AVAILABLE TO ALL
SERVICES
NO GUARANTEED
BANDWIDTH FOR ANY
PARTICULAR SERVICE
REQUIRES COMPLEX
EQUIPMENT AND
PROTOCOLS
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
5
© Copyright Cable&Wireless Worldwide 2010. All rights reserved.

6. IMPLICATIONS FOR
SERVICE PROVIDERS
 Usage is increasing
 Fewer pipes = less money
 Massive price pressure
 NGN’s can’t just be about
selling bigger pipes
Source: Ofcom report: The Communications Market 2010
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
6
© Copyright Cable&Wireless Worldwide 2010. All rights reserved.

7. ‚I WANT TO DO MORE, NOW!‛
THE TRENDS AFFECTING THE TELECOMS INDUSTRY
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
7
© Copyright Cable&Wireless Worldwide 2010. All rights reserved.

8. CONVERGENCE:
DOING MORE
 The end of the PRI: use your data network to CENTRALISED
deliver voice calls IP-PBX WITH
VOICE OVER IP
 Empty airport lounges: have more productive
face-to-face meetings without feeling like you live
in an airport VIDEO
CONFERENCING CORE
REDUCES
TRAVEL NETWORK
 Do you really need two phones; how about a
private mobile network when you’re in the office
and public mobile network when you’re not?
PRIVATE
MOBILE
REMOVE REDUNDANT INFRASTRUCTURE NETWORK
WITH FMC
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
8
© Copyright Cable&Wireless Worldwide 2010. All rights reserved.

9. ON DEMAND:
DO IT NOW
INSTANT  An ad for everyone: combine digital signage
TARGETED with IP-CCTV and analytics to really
MARKETING personalise your campaign
CAMPAIGNS
 The rise of the infinite virtual disk: throw
STORAGE away your hard disks and buy just the storage
CORE WHENEVER, you need
WHEREVER YOU
NETWORK NEED IT
 Pay-as-you-employ: truly user-centric IT with
all your core services like email, ERP, and AD
sized to match your exact need
CORE
SERVICES
AVAILABLE AS REDUCE THE IDEA TO ACTION DELAY
A SERVICE
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
9
© Copyright Cable&Wireless Worldwide 2010. All rights reserved.

10. FLUFFY (WITH SUBSTANCE)
THE LAST BEST HOPE FOR SERVICE PROVIDERS
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
10
© Copyright Cable&Wireless Worldwide 2010. All rights reserved.

11. SLEEPING ON
A CLOUD
SERVICE
PROVIDER
CLOUDS
 ‘Cloud services’ are not a new concept
for most service providers
 Same model for both networks and
computing
 Shared platform with guaranteed privacy
 The most important aspect is ‘Trust’
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
11
© Copyright Cable&Wireless Worldwide 2010. All rights reserved.

12. LEARNING TO
SHARE WITH OTHERS
MISSION CRITICAL 29%
NON-CRITICAL 23%
LEGACY APPLICATIONS 14%
FILE AND PRINT 5%
TEST AND DEVELOPMENT 11%
DISASTER RECOVERY 19%
DEDICATED HOSTING DEDICATED VIRTUALISED FLEXIBLE COMPUTING
MULTI-TENANT
HYBRID INFRASTRUCTURE
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
12
© Copyright Cable&Wireless Worldwide 2010. All rights reserved.

13. BENDING OVER
BACKWARDS
MANAGEMENT & OVERSIGHT
 Delegated administration
 Right size for performance
MONITORING
 Extension of the WAN CONFIGURATION
 Build hybrid solutions PROVISION
< < < CONTROL
< < < VISIBILITY
 Performance and SLA SECURITY
REPORTING > >
guaranteed
USAGE > > >
VIRTUALISED INFRASTRUCTURE
INSTRUMENTATION
DATA CENTER OPERATIONS
CUSTOMER SERVICE
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
13
13
© Copyright Cable&Wireless Worldwide 2010. All rights reserved.

14. WHY SPEND $BN’S MAKING MORE BITS
MOVE FASTER?
LET’S REVIEW…
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
15
© Copyright Cable&Wireless Worldwide 2010. All rights reserved.

15. TIME FOR AN
EIGHTH LAYER
 ‘Pipe providers’ won’t survive
Competition and price pressure will destroy the market
 Users don’t buy pipes
They don’t use pipes, they use services
 New services around ‘convergence’ and ‘on demand’
Networks must allow users to do whatever they want to do
whenever they want to do it
 Time for a next generation service provider
User-centric, service-centric, cloud-centric
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
16
© Copyright Cable&Wireless Worldwide 2010. All rights reserved.

16. THANK YOU
MATTHEW.BUTTERWORTH@CW.COM
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
© Copyright Cable&Wireless Worldwide 2010. All rights reserved.