Sales teams today cannot afford to spend valuable time and resources pursuing mass markets or poorly selected segments. Knowing where to focus however is not always immediately obvious. Sales leaders and marketing both can benefit by learning the fundamentals of prospect segmentation and target profiling.
Hiding In Plain Sight - Segmenting and Prospect Profiling
1. Hiding In Plain Sight: Segmenting and Targeting
Sales Readiness Series
Hiding in Plain Sight
Segmenting and Prospect Profiling
Sales Readiness Series